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Kate Sena is a public relations communication and content professional located in the greater New York City area. She has experience writing for a variety of clients, including B2B technology enterprises, consumer fashion apps and marketing technology platforms. She frequently conducts intake calls with enterprise thought leaders, ranging from technical SMEs to C-Level executives, and creates content on their behalf. Kate is a strong writer and can easily make complex, technical topics resonate with readers of all backgrounds.
Industry executives and experts share their predictions for 2020. Read them in this 12th annual VMblog.com series exclusive. By Gerrit Kazmaier, EVP, SAP HANA & Analytics, SAP SE Data warehouses are a critical element to any enterprise's data management strategy and as we begin a new year, it will only become more vital.
As one of the most in-demand jobs of 2018, data scientists are hard to find, prohibitively expensive, and hard to retain. The lack of skilled data scientists is creating a backlog of new projects that require data knowledge, analysis, and business acumen.
Guest Machines are getting more intelligent every day. AI and specifically machine learning-technologies are advancing to the point where they enable systems to move beyond rule-based behavior simply by learning from data. They're getting so good at performing automated tasks such as processing invoices, answering frequently asked questions, and controlling product quality in assembly lines using ...
If marketers want to be successful in 2018, they need to start planning - now. We've all heard about the Internet of Things (IoT) over the last few years, and in the new year, it's really going to shake things up. Why?
From wind power to electric vehicles and from corporations to consumers, the push for renewables is getting stronger. We're reflecting on the country's renewable energy milestones and celebrating future achievements. Here are some of the top highlights and predictions contributing to the nation's rank as a leader in renewable energy.
As more states offer incentives for the purchase of electric vehicles (EVs), governments are overlooking the benefits that alternative eco-friendly and energy efficient vehicles offer.
At the foundation of any business is one question: How do we attract customers? At the foundation of a successful business is a different question: How do we retain customers? Firehouse Subs, a franchise with more than 800 locations, does both by using email marketing to inspire loyalty at every stage of the customer journey — from brand awareness to point of purchase.
Renewable energy sources like solar and wind aren't just the wave of the future, they're here now. Their clean, almost unlimited power offers many advantages over more traditional sources, like plants fueled by coal, gas or oil. Government regulations and improving technology promise that solar power will continue to make up more of the energy we use in coming years, as well.
The installation with the subway system is the first commercial subway wayside project for CRRC-SRI and Maxwell in . CRRC-SRI will leverage Maxwell's 48-volt modules in two sets of regenerative braking energy storage devices for the system's No. 8 line, an urban rail network that runs north-south through capital, one of the most populous cities in the world.
Mobile app usage grew exponentially in 2014, up 76 percent from 2013. Consumer use around retail and e-commerce -- via mobile -- doubled at 174 percent year over year (YOY). The shopping experience has taken over our phones, and the message has never been clearer: online retailers must fully integrate with the mobile habits of consumers to meet this growing opportunity.
According to Gartner, mobile users will provide their personal data to more than 100 apps and services every day by 2017.
In the near future, we expect brands to continue to globalize by expanding their target markets to previously untapped areas, such as Africa and India. A major key to this expansion will be the ability to capture consumer attention via mobile; however, to be truly successful, organizations must look beyond Android and iOS, as the third largest OS market share globally - particularly in growth markets - is emerging as 'unknown OS.'