United States
Highly organized, self-directed professional with the distinct ability to captivate people with words and eye-opening research. 6 years of professional writing and research experience.
KEY COMPETENCIES
Copywriting | Critical thinking | Community building | Client relations | Communication | Project management | Research | Liaising | Engagement
The Fierce Founders Interview Series is my passion project, highlighting the real and raw journeys of female entrepreneurs. My work blends storytelling with strategic branding, helping founders elevate their voices while creating engaging, high-impact content. This piece highlights Sarah and Elle of Retail Ready who share candid insights on fundraising and the inevitable link between personal sacrifices and ambition.
This strategic booklet tool led to over $200,000 in sales, by guiding prospects from interest to action. It was crafted using the StoryBrand framework, a proven methodology that positions the customer as the hero of their journey while the business serves as the trusted guide offering solutions. The StoryBrand method is systematically proven to resonate with prospects by aligning messaging with their challenges and aspirations. This booklet effectively simplified complex, multilayered offerings.
This 1-pager was created for a direct mail campaign to capture the attention of B2B clients, including contractors, builders, and designers. The goal was to clearly communicate the company’s key differentiators. The marketing copy was crafted to be persuasive yet approachable, emphasizing their personalized service and deep industry expertise. By positioning the company as a trusted, cost-effective partner, the messaging encouraged prospects to choose them over larger, impersonal...
One of the 42 data-driven county impact reports, I was in charge of from conception to completion. This document, along with in-person meetings, helped move the needle and compel large-scale collaboration in the 19 counties with the greatest disparities.
While working at the Leadership Louisville Center, a nationally recognized partner in civic engagement and leadership development, I developed a comprehensive 5-year Awareness Campaign to engage and empower diverse communities. Designed in under 24 hours, this strategic initiative provided a clear roadmap for increasing representation, fostering inclusivity, and strengthening community connections. The Leadership Louisville Center implemented the campaign and executed several of the key...
This piece captures Sushil's 80 year life journey or Jeevan Ka Safar. Samiteon, my former employer, reached out to me for creative support on bringing an hour-long interview to written life. It was the most invigorating, fulfilling project to date.
Worked closely with developers and other IT experts to write, design, and deliver a comprehensive 1-pager on our infrastructure and cloud services. Interestingly, when surveyed, male observers overwhelmingly preferred the 1st design with sharp jagged lines, whereas female observers were more fond of 2nd design with soft, circular lines and calming imagery.
This piece funneled leads for Omega Technology on LinkedIn.
Dr. Gray commended this timely brief denoting, “In the Interest of Mexican Public Health: Do Not Ratify the United States-Mexico-Canada.” She informed me that days after my brief submission, Mexico indeed opposed the provisions mentioned and my policy recommendations were mirrored in real life. The brief explains how the outstanding intellectual property provisions create uniformity of regularity data protection (RDP), and attempt to export a for-profit US healthcare system, therefore not in...
This research paper is an original analysis of the southern border wall construction policy that explains (not embraces) partisan, constitutional, and institutional developments across all branches.