Paul Smart

Human Copywriter. Hire me if your audience is human.

United Kingdom

I'm Paul. I write copy & content designed to be read and understood (easily) by humans.
If you want fluffy nonsense laced with jargon - that leaves your audience completely cold.
Not me.

However, if you want your reader to know exactly what you're talking about, and in short order.
That IS me.

Bonus: I'm a long-time business owner. I understand the bigger picture of your messaging.
I don't just write & leave.

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Portfolio
AJ Architects Ltd
03/08/2021
Website mock-up

Wireframe of a website for an architect's business. Used to show what the copy is, and where it fits best on the page.

https://novus.digital/
03/01/2022
SEO Conversion Optimisation article

A humorous take on Conversion Optimisation written in the unique voice of the SEO agency who commissioned the work. They loved it

Career Navig8r
11/01/2022
Career Navig8r landing page

Landing page to encourage email sign-up for a new mentoring platform. This is one of several landing pages that each speaks to a different audience. Even though the end goal is the same - to encourage people to sign up. The message has to be different to speak to the different motivations and life choices.

Fleet Europe
10/18/2022
Polestar - Charging towards change: Advertorial

A5 booklet advertorial for Polestar. Notoriously tricky to balance. Advertorials have to cut a very fine line between information and marketing/selling. I am Fleet Europe's go to for automotive advertorials.

Fleet Europe
10/30/2022
KIA EV6 Car of the Year

Advertorial for KIA featured in Fleet Europe magazine. Advertorials are particularly tricky to get right. The balance between being informative - and marketing the product - has to be just right.

Medium
Golden Milk. Naan in a glass

A piece written for the Overcoming MS charity. Talking about the anti-inflammatory properties of Golden Milk

https://www.motoreasy.com/car-warranty/seat-warranty
04/08/2022
Seat Car Warranty SEO for MotorEasy

MotorEasy needed some FAQ work that compared benefots of their warranty against the Seat warranty

https://www.jdcasa.co.uk/blog-posts/welcome
03/08/2021
JD Casa initial blog post

A blog post for a start-up property rental business. What makes them different? Written in a warm way, that still explains their USP and sells the benefits of the company

D4 Recruitment
06/01/2020
Revised recruitment advert

A rewrite of a standard recruitment advert. Both are here, the original, and below the rewritten version