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Mary Whitehouse

Word Service Marketing Communications

Location icon United Kingdom

Freelance copywriter, PR and marketing communications professional.
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Portfolio

Education

Resonance - Prospectus
The first year

Degree course prospectus for the the opening year at Resonance

Resonance - email campaign
01/09/2020
Deadline - what deadline?

Series of emails to FE students looking to study at Resonance in its first year

King Edwards 6th Form College - email campaign
Five reasons

A series of emails sent to Year 11 students to 'keep them warm' in the period between applying for 6th form colleges and making their final choice. Average open rate over 75%.

King Edward VI college - email campaign
'Welcome to College' day

A series of emails sent to Year 11 students to 'keep them warm' in the period between applying for 6th form colleges and making their final choice. Average open rate over 75%.

King Edward VI College - email campaign
Welcome to King Ed's!

A series of emails sent to Year 11 students to 'keep them warm' in the period between applying for 6th form colleges and making their final choice. Average open rate over 75%.

King Edward VI College - email campaign
Ten top tips for GCSE success

The second in a series of emails sent to 2017 Year 11 students to 'keep them warm' in the period between applying for 6th form colleges and making their final choice. Average open rate over 75%.

Technical

Mologic - website and case studies
Rapid diagnostic technologies

Translating highly technical copy for a scientific audience and communicating the real-world benefits of medical technological innovations.

University of Birmingham - web and press article
Quantum technology for infrastructure projects

Article outlining how the UoB's world-leading Quantum Technology programme could contribute to accelerating the delivery of major infrastructure projects.

Heritage

Fairlight - Brochure
A lawn tennis legacy

The story of a historic home and family and their place in the birth of the game of lawn tennis. The brochure is presented to tennis fans from around the world who visit Fairlight every year.

Homes and interiors

Grace Homes - development brochure
Langdale

Copy for development brochure for Grace Homes, creators of high quality, distinctive Homes

Grace Homes - development brochure
The Orchard

Copy for development brochure for Grace Homes, creators of high quality, distinctive Homes

Brockway Carpets - Print, website and PR
Designer Collection

Campaign to launch Brockway Carpets' Designer Collection. Included copy for brochure and website, newsletters and launching to key homes/lifestyle media editors

Retail

The Mailbox - brochure
Welcome to the new Mailbox

'Coffee-table' style brochure designed to attract new food & beverage tenants to Birmingham's most exclusive retail centre.

Design and marketing agencies

Happy Giraffe
Making brands happy

A website copy refresh for Happy Giraffe, an award-winning full-service creative brand agency

Charity

Royal Life Saving Society - commemorative book
125th Anniversary record of celebration

All copy for a limited edition book which was presented at the close of 2016 to the Society's Patron, HM The Queen, and its President, HRH Prince Michael of Kent.

Royal Life Saving Society - microsite
A year of Commonwealth celebrations

2016 saw the Royal Life Saving Society celebrate the 125th Anniversary of its foundation in 1891. I worked with the Society's Commonwealth Head Office in the UK and the 125th anniversary committee to develop a microsite, member emails and PR messages to be used in the 29 countries in which the RLSS has a presence.

Royal Life Saving Society - PR
125 years of drowning prevention

Article in the April 2016 edition of Commonwealth Voices, the magazine of the Royal Commonwealth Society

Royal Life Saving Society - website
Commonwealth drowning prevention

A copy refresh for the Royal Life Saving Society's Commonwealth website in advance of its 125th Anniversary year.

FinTech

Investing | wealth management | financial services

BRWM - blog post
Time for more trust

In the wake of the stock market crash and credit crunch, can people still trust their financial institutions?

BRWM - blog post
Are the robots taking over?

The rise of the robo-adviser is a warning to financial advisers to ensure that the services their clients are playing for really do add value to their investments.

Oak Four Financial Planning - editorial
Where's the equity?

Editorial feature in Solicitors Journal exploring financial planning options for law firm partners

Co-operative telecoms

The Phone Co-op - Case study
The Bristol Pound and The Phone Co-op.

Bristol has been regarded for many years as being at the forefront of principled social and environmental change - but it's also leading the way in the promotion of an ethical economy.

The Phone Co-op - Blog
Upstairs, downstairs: how Wi-Fi Gold can cure the Wi-Fi divide

We use Wi-Fi in almost every room. But a recent report revealed that half of us are put off from buying or living in a home if it has poor Wi-Fi distribution, with 12% of families having arguments over substandard connectivity around the house.

The Phone Co-op - blog
Why Fairtrade is good for Business

World Fair Trade Day, a worldwide celebration of the contribution made by Fairtrade to sustainable development, especially where it empowers smaller producers, addresses gender inequality and encourages responsible production practices.

The Phone Co-op - blog
Six Ways Unified Communications can boost your productivity

Unified Communications is a collaborative way of working that links together the aspects of traditional "Enterprise telephony" with a multitude of other communication methods all integrated within a single cloud platform.

The Phone Co-op - blog
The world's most ethical smartphone

The brand new Fairphone 3, widely touted as a game-changer in ethical smartphones, now available from the Phone Co-op.

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