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Will Ayers

Brand Curator. Publicist. Writer.

Location icon United States

Will Ayers has led communications programs for many national brands in an effort to create high-impact storytelling opportunities and media coverage that strengthen brand awareness and drive consumer engagement. With an immense passion for writing and storytelling, Ayers has used his experience to build robust communications programs for national brands while also serving as a freelance writer in his spare time. Ayers earned a bachelor's degree in broadcast journalism from Florida A&M University and a master's degree in integrated marketing communication from Florida State University.

Portfolio

Evian

Adweek
09/05/2014
Evian's Real-Time Marketing Reaps Big Social Stats

Water brands aren't typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time campaigns to shell out product samples and build brand buzz.

Yahoo
09/29/2014
Pure design: Kenzo creates limited edition bottle for Evian

Fashion house Kenzo has teamed up with water brand Evian on a fun and energetic new limited edition bottle design for fall. Drawing on the fashion label's David Lynch-themed baroque Autumn / Winter 2014 collection, the glass bottle features a geometric "Broken Floor" motif in cracked purple threaded with citrus lines.

Highsnobiety
09/29/2014
Kenzo for Evian Multi-Colored Limited Edition 2015 Bottle * Selectism

From Paul Smith to Jean Paul Gaultier, evian continue its run of limited edition designs with a little help from Kenzo for 2015. The all-French affair takes a bold zig-zag pattern, applying it to a glass bottle unveiled last night in Paris at the Spring/Summer 2015 after-party.

HYPEBEAST
09/29/2014
KENZO x Evian Limited-Edition Bottles

For Parisian fashion house KENZO's latest collaboration, the contemporary brand steps outside the realm of style to release a limited-edition bottle with Evian. This is not the first creative partnership from the French mineral water company, as it has paired with the likes of Elie Saab, Diane Von Furstenberg, Issey Miyake, Paul Smith, Jean Paul Gaultier, Courrèges and Christian Lacroix in the recent past.

Marie Claire
11/12/2014
Evian x KENZO Limited Edition Bottle 2015

This year, evian and French fashion house KENZO have teamed up to create a stylish, one-of-a-kind water bottle embodying a playful yet mysterious spirit. Offering a magnifying glass effect when full, the bottle's purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra-pure contents.

Toyota

Atlanta Journal Constitution
07/31/2015
Janelle Monae to perform free, secret concert in Atlanta

Janelle Monae will hit the road in August with her entire Wondaland Records roster for a series of free, secret shows. The Atlanta-based soul-funk-pop singer will launch "The Eephus Tour Powered by Toyota" Aug. 12 in Philadelphia and wrap it at home on Aug. 31.

Rolling Out
09/01/2015
Janelle Monae introduces her wonderful Wondaland crew at concert in Atlanta

Janelle Monae is following in the footsteps of her mentors Big Boi and Diddy by giving young artists a chance at musical greatness. Monae recently inked a deal with Epic Records for her Wondaland imprint and decided to take her crew on the road with The Eephus tour powered by Toyota.

Atlanta Daily World
09/22/2015
Janelle Monae and Wondaland teamed with Toyota to give free concert in Atlanta

ATLANTA - Janelle Monáe and Wondaland brought The Eephus Tour to a close Atlanta. After seven free secret shows across the country, the Toyota-powered tour winded down with a rousing finale at The Tabernacle. Fresh off the release of their EP Wondaland Presents: The Eephus, the Wondaland crew was all present including Jidenna, Deep Cotton, Roman GianArthur, St.

Huffington Post
09/24/2015
Wondaland Talks Music, Community and Activism

The members of Wondaland take a photo with a fan at Centennial Park in Atlanta. In case you've been living under a rock, Wondaland is a musical collective composed of some of today's hottest musical acts including Janelle Monáe and Jidenna.

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