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Will Ayers

Brand Curator. Publicist. Writer.

Location icon United States

Will Ayers has led communications programs for many national brands in an effort to create high-impact storytelling opportunities and media coverage that strengthen brand awareness and drive consumer engagement. With an immense passion for writing and storytelling, Ayers has used his experience to build robust communications programs for national brands while also serving as a freelance writer in his spare time. Ayers earned a bachelor's degree in broadcast journalism from Florida A&M University and a master's degree in integrated marketing communication from Florida State University.

Portfolio

Evian

Adweek
09/05/2014
Evian's Real-Time Marketing Reaps Big Social Stats

Water brands aren't typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time campaigns to shell out product samples and build brand buzz.

Yahoo
09/29/2014
Pure design: Kenzo creates limited edition bottle for Evian

Fashion house Kenzo has teamed up with water brand Evian on a fun and energetic new limited edition bottle design for fall. Drawing on the fashion label's David Lynch-themed baroque Autumn / Winter 2014 collection, the glass bottle features a geometric "Broken Floor" motif in cracked purple threaded with citrus lines.

Highsnobiety
09/29/2014
Kenzo for Evian Multi-Colored Limited Edition 2015 Bottle * Selectism

From Paul Smith to Jean Paul Gaultier, evian continue its run of limited edition designs with a little help from Kenzo for 2015. The all-French affair takes a bold zig-zag pattern, applying it to a glass bottle unveiled last night in Paris at the Spring/Summer 2015 after-party.

HYPEBEAST
09/29/2014
KENZO x Evian Limited-Edition Bottles

For Parisian fashion house KENZO's latest collaboration, the contemporary brand steps outside the realm of style to release a limited-edition bottle with Evian. This is not the first creative partnership from the French mineral water company, as it has paired with the likes of Elie Saab, Diane Von Furstenberg, Issey Miyake, Paul Smith, Jean Paul Gaultier, Courrèges and Christian Lacroix in the recent past.

Marie Claire
11/12/2014
Evian x KENZO Limited Edition Bottle 2015

This year, evian and French fashion house KENZO have teamed up to create a stylish, one-of-a-kind water bottle embodying a playful yet mysterious spirit. Offering a magnifying glass effect when full, the bottle's purple fragmented pattern is penetrated by a sole lime zig-zag, giving the holder a distorted and skewed view of its ultra-pure contents.

Toyota

Atlanta Journal Constitution
07/31/2015
Janelle Monae to perform free, secret concert in Atlanta

Janelle Monae will hit the road in August with her entire Wondaland Records roster for a series of free, secret shows. The Atlanta-based soul-funk-pop singer will launch "The Eephus Tour Powered by Toyota" Aug. 12 in Philadelphia and wrap it at home on Aug. 31.

Rolling Out
09/01/2015
Janelle Monae introduces her wonderful Wondaland crew at concert in Atlanta

Janelle Monae is following in the footsteps of her mentors Big Boi and Diddy by giving young artists a chance at musical greatness. Monae recently inked a deal with Epic Records for her Wondaland imprint and decided to take her crew on the road with The Eephus tour powered by Toyota.

Atlanta Daily World
09/22/2015
Janelle Monae and Wondaland teamed with Toyota to give free concert in Atlanta

ATLANTA - Janelle Monáe and Wondaland brought The Eephus Tour to a close Atlanta. After seven free secret shows across the country, the Toyota-powered tour winded down with a rousing finale at The Tabernacle. Fresh off the release of their EP Wondaland Presents: The Eephus, the Wondaland crew was all present including Jidenna, Deep Cotton, Roman GianArthur, St.

Huffington Post
09/24/2015
Wondaland Talks Music, Community and Activism

The members of Wondaland take a photo with a fan at Centennial Park in Atlanta. In case you've been living under a rock, Wondaland is a musical collective composed of some of today's hottest musical acts including Janelle Monáe and Jidenna.

Tallahassee Democrat
01/22/2016
"African American Treasures" from Kinsey Collection come to FAMU

Exhibit features "The Kinsey Collection" owned by FAMU graduates Bernard and Shirley Kinsey In sharing one of the country's largest private collections of African-American artifacts, Bernard and Shirley Kinsey hope to accomplish three things: motivate, inspire and educate.

Rolling Out
08/09/2016
Hill Harper talks empowering Black youth at Toyota booth during NABJ

A.R. Shaw is an author and journalist who documents culture, politics, and entertainment. He has covered The Obama White House, the summer Olympics in London, and currently serves as Lifestyle Editor for Rolling Out magazine. Follow his journey on Twitter @arshaw and Instagram @arshaw23.

The Washington Informer
08/22/2016
Toyota Helps Teenagers Imagine a New Possible

No. 1 Automaker Donates $10,000 to Hill Harper's Manifest Your Destiny Foundation FOR IMMEDIATE RELEASE WASHINGTON - Imagine the joy created by helping youth realize their dreams. As part of its sponsorship of the National Association of Black Journalists (NABJ) Convention, Toyota donated $10,000 to the Manifest Your Destiny Foundation (MYD); a non-profit organization aimed ...

The Home Depot

The Home Depot Newsroom - Built From Scratch
06/09/2016
Top Father's Day Gifts for DIY Dads

Whether your dad is a DIY pro or just a helpful handyman, The Home Depot has you covered this Father's Day. Here are our top picks for DIY dads. 1. Dremel 120-Volt Corded Rotary Tool Kit ($79.00) Whether he's cutting, sanding, carving or engraving - this Dremel rotary tool kit comes with 36 accessories that will be sure to keep Dad busy.

Fox News
11/21/2017
Non-profit helping uninsured Hurricane Harvey victims rebuild

Priscilla Crain was living on a blowup mattress in a rented jeep after Hurricane Harvey. Her home was flooded during the storm, and she was one of many Harvey victims who did not have flood insurance that would have helped her rebuild. She was basically left homeless.

ABC News
12/01/2017
People are flipping out over upside-down Christmas trees this season

People are flipping out over upside-down Christmas trees. The inverted holiday tree isn't a new trend, but now even retailers, shopping centers and hotels are adding the upside-down decoration to their holiday displays and have noted an increase in sales and online attention.

The Home Depot Newsroom - Built From Scratch
12/22/2017
Home for the holidays after Harvey

The phrase “home for the holidays” has a deeper meaning this year for two Port Arthur, Texas homeowners. Priscilla Cain and Allen Abshire, who live just blocks apart, lost everything during Hurricane Harvey. In the days following the storm, Ms. Priscilla slept in the back seat of her Jeep with her two dogs. Mr. Allen stared at the beams of his home wondering how he would ever repair it. In partnership with Operation Blessing, The Home Depot Foundation committed to helping them with...

Red Bull

NBC 11 Alive
08/23/2018
One day 'til Atlanta Culture Clash!

ATLANTA- Call him FRKO, Freako Rico, or as people knew him as he was growing up in Atlanta, Richard Montgomery.You can also call him one of the hottest pop artists on the scene right now. He's designed numerous albums for Action Bronson, and he did Gucci Mane's "All My Children" art work.

The FADER
09/02/2018
Visual artist FRKO strives for authenticity in a changing Atlanta

The desire to reclaim space in a rapidly gentrifying Atlanta shines through FRKO's work, even when he may not intend it to. "When I put something on the streets, the streets own it," he told The FADER of his work. "But [Atlanta] puts all this money into this stuff and not really realizing who's actually on the street."

Miami Herald
09/12/2018
Lexi Thompson gets limited edition Red Bull drink | Miami Herald

Top-ranked American pro golfer and 12-time winner worldwide Lexi Thompson hosted more than 300 fans, sports enthusiasts and local tastemakers on Friday at Topgolf in Miami Gardens to celebrate the release of her new limited edition Red Bull Energy Drink can.

Miami New Times
12/07/2018
Red Bull and Pac-Man's "Rainbow Bridge" Rises Over Wynwood

Red Bull, in collaboration with the Looking Up Arts Foundation, brought everyone's favorite 8-bit hero, Pac-Mac, to the Wynwood epicenter with "Rainbow Bridge," an interactive installation that allows guests to climb the structure and look over the neighborhood. Photography by Julia DiMarco.

World Red Eye
12/11/2018
Red Bull Celebrates PAC-MAN Can at Art Basel with Larger Than Life Rainbow Bridge - World Red Eye

Miami, FL - December 7, 2018 - Red Bull took the Wynwood Arts District to new heights with the Rainbow Bridge in celebration of the limited edition Red Bull PAC-MAN can. In collaboration with artists Josh Zubkoff and Srikanth Guttikonda, the climbable, 30-Foot Tall Rainbow Bridge gave Art Week Goers Wings with a nostalgic experience and a birds eye view of one of Miami's biggest moments.

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