Campaigns / Native Content / Sponsored
Specialising in womens lifestyle, food & wine, parenting & health.
Victoria Louis is a university trained journalist who 'switched camps' & worked as a Marketing Manager for more than 15 years.
Combining strong business-savvy, with SEO training and insightful words, Victoria is adept at creating the engaging, authentic content that modern brands & publishers demand.
When she's not crafting brief-slaying commercial content for agencies, publishers or copy clients, Victoria can be found sharing wry parenting truths or fast breaking the latest trending topic.
Contact: [email protected]
Campaigns / Native Content / Sponsored
Getting to the hairdresser can be 'mission impossible' once you're the mum of small people. Oh, and the price of keeping up a colour - yikes! Did someone say blow the family budget? Just guessing but you've perhaps also walked past a mirror recently and had a shocked double take.
This wasn't an 'ordinary cold' and her instincts told her that her four-month-old son needed urgent medical attention. Unfortunately, it took three visits to the hospital emergency department before a doctor identified that her baby was suffering from bacterial meningitis. Meningitis is a serious condition that occurs when the membranes that surround the brain and spinal cord become inflamed.
Fact. There's nobody more desperate than a mum whose little one is suffering a long and lingering cold. With the limitations on medicines a small child can be given, and the hours of crying, unsettled discomfort and sleepless nights ahead, a winter of sickness can test the whole family.
When you're in the market for a new car it's an exciting and confusing time! We all want the maximum bells and whistles we can get for our budget but how do we really understand the safety of a vehicle? Good news mums, that's what ANCAP is all about!
Over 90% of parents confessed to feeling stressed, anxious or emotionally drained at mealtimes. Aside from the dinner table frustrations, 86% of mums cited their greatest concern is that their children are not consuming what they need nutritionally on a daily basis.
Here's everything you need to know to stock up and save in this once in a lifetime opportunity: Woolworths will slash half price off its freezer food items for one day only Save 50% off all your favourite big-name brands The Australian supermarket giant has announced the mega online sale
From microwave meals to pre-packaged-plastic-fantastic we've lost our way when it comes to family food. The truth? We're largely sabotaging the beauty of real food on so many levels! We're missing out on the nutritional benefits of fresh ingredients, the quality time that real food brings and the rich learnings of family food customs and cooking.
Mum Central knew there were savings to be made by giving ALDI's much-loved Mamia Nappies a whirl - but we also knew that they needed to be seriously kid-tested too. After all, we would never recommend a product we haven't tried ourselves! And just like you we don't have time for crappy nappies.
Some of the details parents need to handle are joyous, wonderful tasks. But some of the matters are harder to talk about and thus often ignored. Sure, nobody likes to think doom and gloom, but if you're committed to safeguarding your family, there's probably a few uncomfortable conversations ahead.
In the early days, swaddling a newborn seems so natural. They look delicious and seem so content bundled up, warm and safe in their bassinet. But swaddling becomes a whole new ball game once your tiny newborn grows and starts displaying signs of rolling or moving around the cot.
"We're one of those families. We cough, sneeze and scratch our way through the seasons. My son Oscar suffers the worst. I'd be lying if I said there weren't nights I've wanted to cry at his level of discomfort.
One thing eczema mums are unanimous on is just how draining eczema management can be. The scratching. The stinging. The fighting at cream time. The tears - from everyone! Well, Little Bodies has released a naturally-derived three product regimen that not only soothes the dreaded itches, but moisturises skin and helps prevent flare-ups as well.
If you're lucky enough to be an SA mumma, National Pharmacies has really got you covered. They've launched a brand new membership benefit that means all children 12 and under qualify for free glasses. Here's everything you need to know about this amazing offer.
For Aussie families, health cover continues to become more and more expensive each year. The price hikes announced for April 1 this year have specified that private health funds are raising their premiums by an average 3.25%.
It's a tricky school. You will laugh, you will adapt, you will find strength and flexibility you never knew you possessed. You will build and lose confidence. You will have wonderful weeks and disastrous days. What you learn tomorrow will make todays' little bit of knowledge obsolete.
Whether you choose the City Mini 2 or the City Mini GT2, you're going to be the envy of the street with a brand new, latest model, feature-packed pram. Read on to find out everything that's to love about these exciting new releases - and to see which model is best suited to you.
That's why you want to choose the best childcare around. Placing your child into care for the first time can be an emotional, confusing and worrying experience. While you may be excited to return to work and rediscover your old self, leaving a little one in someone else's charge can be a very consuming and difficult time.
Mumma, take it from us, a strong hair game is literally smoke and mirrors. Fake it 'til you make it with these ultra-simple and game changing hair hacks. We've compiled 11 of the best, specifically chosen for busy mums. We promise there's not a 35-minute braid, salon-only product or style you need more-arms-than-Henry-the-Octopus to execute in sight...
These 9 tips will not only help you understand nappy rash but also prevent this common but uncomfortable condition. Red bums be gone! Your baby's skin is nearly half the thickness of yours. This means it's also far more delicate and prone to becoming damaged or sore.
But before you decide on your new Fluffy, Fido or Wags, here's what you need to know to make sure you make an informed decision. After all, as the saying goes, a pet is for life... Technically there's no right or wrong age but if you're pregnant or have a newborn it's probably not ideal.
Here's your chance to join the Mum Central Review Panel and #changeyourlife by putting the Britex Deep Cleaning Grout & Tile System through its paces! Tiled surfaces are an Australian way of life. Cool under foot, robust to family life and easy to maintain - well, apart from the grout.
News / General Interest
We doubt you'll need telling twice fellow Mums but this is a # gamechanger on so many levels. Here is what you need to know about what is sure to be Summer 2017's # musthave product... English company POPS have confirmed they will launch in December 2016 in Melbourne.
In case you needed an excuse to get out of the house with your pals, here's the research. Robin Dunbar, the researcher behind the study, was interviewed by The Vancouver Sun where she reported that women's overall health and wellbeing is improved when they get together with four best friends twice a week in meetings where they "do things".
And secondly, stay calm mum, you do not need to panic. Having a picky or fussy eater can manifest in extreme feelings far more than being frustrated or annoyed. Parents of fussy eaters can feel stressed, anxious and emotionally drained at mealtimes.
Professor Freda Briggs from the University of South Australia told the ABC that children as young as five are displaying problem sexualised behaviour. The Professor who wrote a paper called "Child sexual abuse in early-childhood care and education settings" highlights important issues that every parent should understand.
Jessica's baby Athena was flown to Auckland's Starship Hospital unresponsive and in respiratory distress. Jessica has described to New Zealand media that Athena was "minutes away from death" on arrival. At the hospital, baby Athena was sedated and put onto a breathing machine while the doctors did blood infusions and transfusions, Vermunt said.
A joint operation between the Department of Immigration and the Child Support Agency is swiftly putting the brakes on the travel plans of parents who aren't paid up. Departure Prohibition Orders, that stop parents with child support debts from leaving Australia, collected more than $10 million in unpaid child support from 1800 "deadbeat" parents in 2016/17.
Researchers have found that teens who spend a lot of time in front of screen devices - playing games, using social media, texting, watching videos and chatting - are less happy than those who participate in non-screen activities.
Even better, Mum Central's got the sneak peak for you from Kmart itself. Here ar the hottest images around showing you exactly what'll be in store this week. Be warned, you're going to want it all. #wantitall The range spans furniture, homewares, interiors and outdoor decor. There's also dining, bedding and bathroom accessories.
If you've a child who's Lego mad you may feel like you're drowning in a rainbow sea of bricks. What's the best way to store Lego? By set? By shape? By Size? Help! Well mumma, stop dreaming of a Lego storage solution because we've found them.
Autumn Beauty Say goodbye to sun - kissed summer and transition into the cooler months with these gorgeous autumn finds. From fallen leaf reminiscent hues to warm ‘n cosy scents, let the changing season inspire you to try something new
It's back to school time now so we are sharing the top 5 gross contagious school conditions. From conjunctivitis through to warts, nits and gastro. We has covered it all for Finlee and Me readers. Read on for how to deal with them and better yet how to avoid.
WhenDr. Tobi Adeyeye Amosun shared excellent information on protecting our children from sexual abuse, we at Mum Central felt compelled to amplify her message and share this important knowledge with our community. We hope that you will put this information to good use and share with your friends.
Two separate studies have confirmed that walnuts are in fact, the nuts that are good for.... your nuts! (Okay, no more puns we promise. This is serious science.) Two studies, one on men and one on mice have both demonstrated that walnuts can increase sperm quality by reducing lipid peroxidation, a process that can damage sperm cells.
The 10 most popular baby names in Australia for 2017 is a mixing pot of mostly traditional with a smattering of modern monikers thrown in. Some of the more popular baby names of previous years have finally dropped from the top 10 and there's a few surprising newcomers.
We know some of you are crazy Pinterest addicts who love extreme organisation and well, some of you are flying by the seat of your not-ironed-pants. So, sure there's some fancy examples below but there's also some nice 'n easy ideas for those who might be renting, on a tight budget or just can't be stuffed to find matching pencil tins!
A beaming Harry approached the press outside Frogmore Cottage, saying: "It's been the most amazing experience I could ever have possibly imagined. "How any woman does what they do is beyond comprehension. But we're both absolutely thrilled.
It seems like a dream job. A great salary of over $60,000 and 28-days holidays per year. But there's one, small, ghostly catch. Your place of employment is haunted... Yep. There's a family seeking a nanny for their haunted house. The Scottish family posted an ad for a nanny on childcare.co.uk.
Forgot What to Expect. Just expect the unexpected. We asked our , ' What Surprised You Most About New Motherhood ?' Here are 11 of the most real, relatable and funny replies. Glamorised images of spotless linen couches, smiling bubs chilling with a rattle on a fluffy rug while mum looks on dressed like a model from the Witchery catalogue?
Travel / Events / Tourism / Destinations
Running 9th to 27th January 2019, there's no better way to fill the summer holidays on your city's beautiful foreshore and the greater Sydney suburbs. Here's Mum Central's list of SYDFEST 2019 must-see events and activities! If you've a little space-fan in the house you're going to love this!
If you're not familiar with this little slice of semi-rural heaven, Windsor is a historic township based on the Hawkesbury River. The architecture is gorgeous with many period homes and first settler residences as you drive towards the Windsor Mall Market. The feel is upbeat with a country-ilk.
If you like your beverages a little more creamy and whole lot crazier, you're in luck! Whether it's a treat for the kids (or your own inner child just can't grow up) here's Greater Sydney's most outrageous milkshakes. #youhavebeenwarned
The Hills are alive, with the sound of... kids (and their parents) having THE BEST TIME EVER! The leafy Hills District in North Western Sydney is a true family playground. With homes as far as the eye can see, this suburban mecca has locals spoilt for choice when it comes to kid-friendly fun.
If you’ve ever wondered where monkeys go when the circus spotlight dims, Banana Cabana is the answer. For over 30 years this Sanctuary has lovingly nurtured special needs and aging primates providing them with a comfortable and dignified retirement.
As an adult, there’s the type of trip you dream of going on. And the trip you actually end up planning when you’re travelling with kids. Right? Wrong! The gap need not actually be that big. And family holidays need not always be on ‘Plantation Island’. With great planning, an adventurous spirit and realistic expectations you can actually have amazing overseas jaunts the whole family will enjoy.
Tempted to try somewhere new? Greater Sydney is taste-buds-a-flutter for a long list of freshly opened dining destinations that are not only impressive but deliciously close to home.
We will be wanting to get out and about when the current situation blows over so for those that will be seeking a little refinement, Greater Sydney's burgeoning tea scene provides great choices for sampling classic brews, handcrafted specialty blends or authentic Asian traditions.
Corporate / Web Content / Client Blogging
Work with the client to establish calendar of activity, CEO message and promotions and then translate all into a easy-to-read and engaging in-house magazine for the Club.
Produce snappy & engaging text for a client website that is inline with their branding and voice yet optimised for SEO. Capture the essence of the clients visual work in words. Differentiate the clients family work with their commercial work by identifying client needs and writing for different audiences.
Work with client to understand target audience, branding and technical components to deliver website copy that is engaging, informative and optimised for SEO.
Some interior design challenges can be solved more easily than you imagine - with a rug! Here's six ways you can enhance the look, style and shape of spaces in your home with clever use of a gorgeous - and strategically placed - rug...
Produce emotive, informative text for a client website that is inline with their branding and voice yet optimised for SEO. Capture the essence of the clients visual work in words.
The resurgence of a trend to embrace; hanging your rugs as feature art pieces... For centuries, handmade rugs have been considered such valuable works of art that despite their practical calling for use on the floor, owners have proudly displayed them upon their walls.
Food / Recipes
Guess what? Here's 11 ridiculously decadent ways to turn these babies from chocolate to dessert. Recipes included of course! Cadbury Creme Eggs. How we love thee. Is there anything more delicious? From the moment they delightfully return to the shops each year we seem unable to be able to resist their gold and purple lure.
Well, maybe it can. Mum Central has rounded up nine of the most mouth-watering, lust-inducing recipes you've ever seen. Whether you plan on actually making these (there's a link to every recipe of course!) or just want to enjoy some # nutellaporn we've got the good stuff right here.
Easy to make with only a handful of ingredients this clever concoction has all the fibre you need but the sweetness of pineapple makes it easy to drink. Getting anything healthy into kids can be a challenge so something that has hidden goodness is mum's secret weapon...
How do you like your pancakes? At Mum Central we like them decadent. The more dripping, chocolate-y, rich and gooey the better. Of course the great thing about pancakes is they're a family favourite for everyone, the hardest part of a 'pancakes for dinner' treat night is deciding which of these 13 sinfully good versions to make.
Never fear, Mum Central is here with this quick recipe to use up all the chocolate that's hanging around... Easy to make, delicious to taste and using ingredients you'll already have in the pantry here's how to solve your left over Easter egg problems with ease...
Chocolate bark is gorgeous to look at, tastes amazing and is a super easy DIY Easter gift any amateur cook can master! This impressive on the eye but quick 'n easy to make treat is the ideal Easter gift for friends, teachers or neighbours.
When it comes to a 'family-friendly' smoothie taste is super-important so this is an ideal choice because it's as yummy as it is healthy. Packed with vitamins, high in antioxidants and rich in bromelain this will help keep nasties at bay and give your immune system a friendly rev-up!
Why? Well it's all because of the news about their latest product. Their brand spanking new release is actually ALDI Gin and Tonic o r Bellini flavoured popsicles! These iced delights are very 'adults only' packing a punch with 4.5% alcohol.
Trending / Viral / Cheeky Content
The Mum began the role as a way to raise and support her daughter that fitted around her demanding family schedule. She describes herself as body confident yet says the job is completely non-sexual with her clients not allowed to touch her at all.
When Go the F*ck to Sleep came out, parents worldwide immediately identified. The desperation, the frustration, the sheer can't-take-one-more-second-of-you-ness of getting your kids to bed resonated around the globe. We loved how that spirited book dared to put in words how so many parents feel at bedtime.
Ever wondered how that body-mod you got all those years ago might impact conception, pregnancy, birth or feeding? Us too! We asked around and were surprised at just how many people didn't actually know! The team at Mum Central has, of course, rolled up their sleeves and delved into the research!
Obviously you know what you and your Baby Daddy have got to do to get that plan in action (wink, wink)... but do you know these six sex tips to help you fall pregnant faster? There are half a dozen things you can do right now to help aid a faster conception.
Gaff is the hot new item according to Instagram. Yes. Women all over the world are taping their lady-parts decent and heading to da Club in nothing more than some duct. Think I'm kidding? I'm not.
Only whisperingly eluded to the 'post-birth vagina' seems to be a topic everyone steers clear of... Maybe for the veteran Mum's it's a repressed memory after years of nursing, settling and parenting? Or perhaps it's because the 'sisterhood' demands we don't scare the newbies off for life with graphic, petrifying details.