Victoria Bellamy

United Kingdom

An adaptive and creative copywriting and content professional with a head full of ideas and a proven ability to deliver engaging editorial and e-commerce copy to meet any brief. With broad experience in marketing and content creation, my portfolio covers both online and offline channels – including email, press releases, social media, profit-driven product descriptions, POS, print brochures, thought leadership and long-form editorial content - adhering to SEO protocols when required. Able to match any house style faultlessly and keep to tight word counts, I employ my love of the written word to produce and edit creative and compelling copy with acute attention to detail.

I have broad copywriting experience including but not limited to the examples below, which represent a cross-section of my published work.

Portfolio
sarahchapman.com
Power A Renewal System

This web copy is an example of the product e-commerce copy I wrote for sarahchapman.com.

Sarah Chapman Ltd.
11/09/2018
Christmas 2018 Press Release

This press release was circulated in the run-up to the launch of our 2018 Christmas collection.

Press Release
10/01/2018
Power A Renewal System

This press release was circulated in the run-up to the launch of our new 10-day ampoule system.

Harrods
Brand Copy Examples

A broad range of examples covering brand copy across different categories. These would be found at the header of all search results for each brand.

Harrods
Dolce & Gabbana Email

While working as a Copywriter at Harrods, I wrote weekly sales emails across all categories. This email related to an exclusive collection by Dolce & Gabbana available in store.

Harrods
Luxury Layers Email

While working as a Copywriter at Harrods, I wrote weekly sales emails across all categories. This trend-inspired email focused on Shearling for men in December 2017.

Harrods
Women's New Arrivals Email

While working as a Copywriter at Harrods, I wrote weekly sales emails across all categories. This New Arrivals type email went out every week, with one aimed at men and one women.

Harrods
Men's Winter Wishlist Email

While working as a Copywriter at Harrods, I wrote weekly sales emails across all categories. This Winter Wishlist email was targeted at the men's email database in December 2017.

Cmo
The Rise Of Social Messaging

An industry related article I wrote after undertaking research into the future use of messaging platforms for brands, following in the footsteps of WeChat. Published by the CMO.