USA
In the face of changing expectations for business, effective corporate leadership will set apart the companies that will thrive in the long term. Today's leaders face an accountability disruption on multiple scales-they must meet new expectations of consumers and employees, reevaluate how they operate as socially responsible organizations, and balance profit with long-term sustainability.
If you're an executive interested in a board role, what's the first thing you should do? Over the past few years, we've seen board diversity become a top priority for organizations. Take a recent PwC study, for instance, which found that racial and ethnic diversity topped the list of most important attributes for incoming directors.
A focus on environmental, social, and governance (ESG) issues is no longer a nice-to-have for businesses - it's required. A set of new paradigms - from employee engagement to sustainable practices ˘- are now requirements for business success. Stakeholders, especially investors, demand that organizations consider how ESG factors impact their business.
Medication adherence is one of the major performance metrics that influence the profitability of your pharmacy. CMS and health plans have set the PDC threshold for adherence at 80% and the key to achieving or surpassing this metric lies in timing and consistency. Why?
In 2020, pharmacists looking to reach patients during the Medicare Open Enrollment period have a new question to answer: how do you help patients who are social distancing? The COVID-19 pandemic has had a serious impact on the Medicare-eligible population over the past several months.
A strong communication strategy is important for every successful pharmacy. In addition to helping build relationships with patients, communication can also help pharmacies improve adherence, increase loyalty, and even boost revenue. The key is in determining what information is the most relevant to send to patients and what frequency works best to get your message across.
A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace
The process of developing a great creative brief is no easy task. Here are five steps that marketers and agencies can take to get the most out of their creative briefs.
Brands are shedding anachronistic portrayals of women and changing how they market to female consumers, but there’s more to be done.
A calculated risk for agencies and a less-than-perfect indicator of what marketers can expect for their brands, spec work may not be worth the trouble.