United Kingdom
A former chef and editor from San Francisco, I help businesses and organizations in the food industry create compelling and results-focused content marketing campaigns. I have 20 years of experience helping clients, including leading global agri-food organizations, win in business by telling their unique brand and product stories. My key services are content strategy, content writing, and editing.
I am an experienced content creator who is adept at writing feature stories, social media posts, press releases, video scripts, and marketing materials. My work has a strong focus on visual storytelling, including creating videos, photos, and infographics for social media.
My passion for food began in San Francisco, California where I worked for five years as a professional cook at high-end restaurants. Working at international PR agencies in China for more than 15 years, I led major food marketing and communication campaigns for clients such as the European Commission (“Enjoy! It’s from Europe”), the Norwegian Seafood Council, the Almond Board of California, the Spanish Olive Oil & Pomace Olive Oil Exporters Association (ASOLIVA), and ICEX (Spanish Ministry of Trade).
I am currently based in the UK where I work remotely on both China-related and global projects. You can contact me at [email protected].
Press release for the EU's "Colours by Europe" marketing communications campaign in China.
Press release for the EU's "Colours by Europe" marketing communications campaign in China.
For seven years I served as the Internal Communications Manager at Nestlé China. One of my responsibilities was acting as the managing editor of Nestlé Family magazine. This internal publication engendered greater loyalty within the company's 50K employees by telling the inspiring stories of Nestlé teams and brands. I wrote and edited all of the articles in the publication. There was also a Chinese-language edition.
Feature article on Spanish gastronomy
Feature article on premium Spanish charcuterie products
Content strategy and content writing samples @ the EU's "Colours by Europe" marketing communications campaign in China.
Content strategy and content writing samples @ the EU's "Colours by Europe" marketing communications campaign in China.
Feature article on Spanish cheese written by Tom Minogue
Feature article on Iberico Ham written by Tom Minogue
Storyboard for video that introduces the Safety, Quality, and Authenticity of food and beverage products from the European Union.
Storyboard for video that introduces the EU's Geographical Indications scheme to Chinese consumers.
Press Release writing for Volkswagen Group China
Press Release writing for Volkswagen Group China