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Hey. I’m the Ghost. If your market keeps forgetting you exist, that’s not a visibility problem.That’s a voice problem..... I fix that.
I take invisible experts and turn them into the person their buyers cannot shut up about.
Not by shouting louder. By sounding like a human with a spine.
Two decades in the muck.Ghostwriting for unicorn founders. Building content engines that print revenue while everyone else is arguing with Dave from IT about fonts.
Running positioning so sharp it makes LinkedIn’s beige brigade twitch. Fortune 500s. Scaling CEOs.Founders who’d rather be waterboarded with cold Pret coffee than say “passionate about leveraging synergies.”
I build voice systems that sell in your sleep. (Yes, people pay for this. More than the annual gym membership you’ve used twice.)
Here’s the part most people avoid saying out loud: I wrote the corporate sludge, too. The grey, lifeless “thought leadership.” The pretend-intelligent jargon soup. The stuff you read once, then forget faster than a Tesco meal deal receipt.
Then I realised: boring doesn’t convert. Belief does. So I stopped performing “professional” and started telling the bloody truth. Clients stopped blending in. Deals started closing. Shock. Now I do the same for the founders who find me.
Ways to work with me
Done for you: email [email protected] I’ll excavate your voice, fix the positioning you’ve been avoiding, and deploy content that actually turns readers into revenue. If you just want to “add value,” go chat to a LinkedIn coach called Simon.
I work with people who want customers.
Do it yourself: Steal my templates, frameworks, and AI systems. Built for founders who’d rather master the method than outsource the magic.
Ask me.
My clients don’t compete. They dominate.
Because nobody remembers beige.
But they will remember you.
If you’re done sounding like everyone else, you know where I am.
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Shout out to this absolute LEGEND! (She's gonna hate me for this) I got myself into a right tizzy Tuesday, trying to put together a sponsorship pitch deck for The HoLT Xmas Party. I simply cannot write compelling, objective copy about my own business!!!
Then, like most of us, I opened Instagram. First came the dogs, the memes, the holiday pics. And then I saw a child, no older than my little boy, clinging to a kitten in the ruins of his home. Starving. Alone. What's the difference between that little boy and my son?
LinkedIn Articles
Budget doesn't win. Specificity does.
87% of LinkedIn posts die in the first hour. Your carousel with "7 tips to grow your business"? Dead on arrival.
Get in, get visible, get new leads and give 'AI automation' a cheeky side-eye while you're at it. Everyone's polishing their LinkedIn presence, while Reddit users are out there confessing their actual problems in real-time.
Last Tuesday, I spent 47 minutes explaining the same brand guidelines to Claude. 𝗔𝗴𝗮𝗶𝗻.
Only 14% of people finish reading your LinkedIn post. Unless you do one very specific thing in the first 40 words. I'm not telling you what it is. That's your homework. 🧠 Read the post. 📎 Take notes. 🗣️ Report back like a grown-up. No PDF. No "swipe this."
You've read Atomic Habits. You've highlighted half the book.
slams coffee cup down with theatrical rage] LISTEN UP, YOU BEAUTIFUL PERFECTIONISTS. I spent three months, THREE BLOODY MONTHS, crafting the "perfect" LinkedIn post last year.
The gap between your expertise and your revenue isn't a mystery. It's a diagnosis.