Articles/Guides
A professional storyteller who never shies away from trying new things, Tanner specializes in creating compelling ads, emails, and website content for various industries from health science to technology. Based in Pittsburgh, Pennsylvania, he loves writing consumer-centric pieces that don't just sell, but help companies form ongoing relationships with their audience and drive engagement.
When he's not writing, you'll find Tanner adventuring to breweries around the globe in search of the world's best cold one.
Articles/Guides
Joseph Tanner Gage, MA Southern Utah University Suggested Citation: Gage, J. T. (2023). Racism image repair: an in-depth analysis of celebrity image repair efforts following racist comments and...
A guide that generated over $400K of ARR and served as a gated asset for a campaign. Explains how IT administrators can convince their boss to eliminate their print servers and save money.
A stat-based infographic that underscores the importance of moving beyond physical documents and start digitizing data for better security and accessibility.
A white paper that I updated and rewrote to reflect PrinterLogic's current lineup of capabilities and benefits.
A solution brief that covers the importance of printing less and how PrinterLogic makes eco-friendly printing simpler for organizations.
An infographic targeting manufacturers looking for eco-friendly print solutions.
A security playbook that underscores the importance of print security in today's digital workplace. Used as an asset for a Zero Trust campaign.
A cheeky infographic describing the pros and cons of cloud-based printing. Used as a gated asset for a Vasion "Eliminate Print Servers" campaign.
A journal written by students from Youngduk High School in Suwon, South Korea where I was the English Advisor.
Website Pages
PrinterLogic's Enterprise Print Management software allows IT professionals to simplify printer driver management and empower end users.
See what customers are saying about PrinterLogic's world-leading, SaaS print management platform.
Landing page written for our verticalized education campaign targeting K-12 schools working with tight budgets.
This landing page was launched for a verticalized campaign targeting manufacturers. Promotes customer benefits and solutions that streamline print and document processes.
Drive growth for yourself and your customers by delivering SaaS print management and workflow automation solutions. Become a Vasion partner today.
Ads and Emails
A sequence created for prospects who have interacted with PrinterLogic assets.
Ads created to drive traffic to our newly developed print savings calculator.
A lineup of LinkedIn ads run by Vasion leading up to a webinar with AWS.
A list of ads listing the potential challenges and successes of IT professionals. These ads utilize a StoryBrand type script to create a scenario for our target audience.
Paid ads run by PrinterLogic for a EMEA and US retail-focused campaign.
Ads used for a UK-based retail campaign. Leverages a real customer story to explain the outcome of implementing the Vasion product.
An email campaign highlighting Simplified Scanning and its capabilities.
Research Papers
This paper examined 13 war veterans' stories to provide information on what veterans are yearning for after experiencing the mental scars of war.
The purpose of this research is to find out if the abysmal apology by the Astros players increased the public disapproval of the team.
This study’s purpose is to analyze potential car consumers’ visual attention to branded carousel ads using the eye-tracking method.
This article analyzes Ellen DeGeneres's image repair efforts following rumors of unfair treatment by employees and guests on the Ellen DeGeneres Show.
This study took into account modern-day globalization and Korean influence on the American people via the “Korean Wave” with the aim to test the effectiveness of Korean advertisements on American consumers.
Blogs
Let's start by defining logic in its simplest form: a reasonable way of thinking about something . Like most of history's innovative thinkers, many of their inventions were powered by logical thinking. Apple, for example, was on the brink of bankruptcy for 12 consecutive years until 1997, when Steve Jobs returned to the company.
There's so much to love about the holiday season. Vacations, family time, gift-giving, and that overwhelming feeling of realizing that Mariah Carey's All I Want for Christmas Is You is the only song you'll hear from Thanksgiving until Christmas.
We are pleased to announce that PrinterLogic has achieved ISO 27001:2013 certification. Awarded by Consilium Labs , an accredited third party, this certification is proof that PrinterLogic has passed extensive audits and has met rigorous requirements for standardization and quality assurance.
Security has long been atop the IT agenda. Customers demand it. Your business continuity depends on it. And it can greatly impact your bottom line if not implemented strategically. But what are the main security focuses going into 2024?
There are so many things people would rather do than exercise like lay back and watch a movie, go out to eat with friends, or even cuddle up in bed after a long day at work and look at your phone.
Exercise does a lot for an individual. I'm not talking only about physical benefits, but you can see great improvements in building a social circle and your overall mental health.
What Type of Exerciser Are You? 6 Gym Stereotypes Through The Eyes of Personal Trainer
A look into the growth of America's craft beer industry, starting from the 80s.
The NFL and beer have been a match made in heaven for some time now. With the NFL Draft coming up and fans pleading to their teams to "DRAFT A QB!", the stakes are running high for teams looking to improve after having terrible seasons.
Videos
A video used for our "Eliminate Print Servers" campaign. Written collaboratively with an outside contractor.
A video script I wrote for a campaign to go along with other "Convince Your Boss" assets.