Sam William West



I'm a writer, copywriter and screenwriter who's great at making information come alive for the internet. I've worked on projects about IT, energy policy, management strategy, haircare, extra-thin condoms, vegetables, car sales and everything in between. I also used to edit Three Thousand (Melbourne's first online city guide) so I've got plenty of experience talking about arts, music, recreation and travel. There's a small sample of my copywriting and content work below, and you can get in touch at [email protected]. Also, please reach out if you'd like examples of my long-form non-fiction or music journalism.


copywriting and content

New Cars Toyota Australia: Prices, Service Centres, Dealers, Test Drives
GAZOO RACING CLUB | Motorsports | Toyota AU

The GAZOO RACING CLUB Journal is where members find first-access to expert track tips, less-travelled itineraries, TOYOTA GAZOO Racing deep dives, and the latest in club news.

Golden Plains 2024
Golden Plains 2024

Golden Plains happens over two days and two nights in glorious Autumn in the greatest of outdoors at the Meredith Supernatural Amphitheatre, Victoria, Australia.

RISING: Melbourne

Music, food, art and culture, under moonlight, in the heart of Naarm (Melbourne).

Karla Dawes Press Office
Karla Dawes Press Office

Karla Dawes Press Office is a public relations firm catering to select clientele across the food, travel and lifestyle sectors.

Emirates x Lonely Planet
City Bites kids' packs

City guides with fun facts, games and activities for kids. Aimed at stimulating the imagination and keeping kids occupied during long haul flights.

ICC Sydney
Home - Phenomenom

Phenomenom is a fresh approach to food education, feat. videos and free teaching resources for Year 3, 4, 5 & 6, aligned to the Australian Curriculum.

Australian Renewable Energy Agency
New Australian breakthrough - Australian Renewable Energy Agency

The breakthrough equipment promises to revolutionise how renewable energy feeds into the electricity grid, providing far greater stability and allowing more renewable energy to be used. "This new Australian-led technology will not only create a new innovation we can export to the world but will also benefit our whole electricity system by giving us greater visibility over our distribution networks and allowing for more variable renewable energy," ARENA Chief Executive Ivor Frischknecht said.

Risky business - the hot spots that burn software developers - KJR

The challenges faced when building software can be hard to define. Unlike tackling an Ikea flat-pack or building a bridge, progress can be unclear and problems often aren't recognised until it's too late. Collaborative, adaptable approaches have been proven to ... Continued


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Old School: Four 1980s arcade titles that changed the game

Suddenly, all the gridlocked commuters and buckled-up kids were set free. You didn't need access to a Porsche (or a lawyer), just a few coins or a console at home (if you were lucky) and a need for speed. Here are four of the most influential, or at least unique, games of the decade.