United States
Trained as a journalist and academic, drawn toward the pragmatic, results-oriented world of business, I'm always asking my clients, "What, besides adding value, do you want your content marketing to achieve?" These days, I specialize in B2B health care, K-college education, agribusiness and personal finance.
In her memoir, My Little Blue Branch, Susan Perry Benson describes the pleasures, perils, and pitfalls of owning a small ranch in the Texas Hill Country. Written over a twenty-year period, her essay collection unfolds with the idyllic childhood weekends at the Blue Branch along with bonds sometimes stretched thin.
Revolution Mill in Greensboro is converting the South's first flannel mill to office space with 75 tenants and 142 loft apartments. By Suzanne Wood Appeared as a sponsored section in the June 2018 issue of Business North Carolina.
I ghostwrote dozens of articles for this longtime client.
I wrote this to explain the benefits of making marketing copy more narrative-driven.
I wrote copy for this brochure as part of hospital's capital campaign for its children's hospital.
I wrote this for the Go Ask Mom section of the website of WRAL, the CBS affiliate in Raleigh-Durham, NC. It was on behalf of Raleigh Tutoring, a client since 2016.
I wrote several advertorials for this publication over the course of about 5 years. Each clocked it at close to 3,000 words and involved about 10 interviews on a specific regional focus or industry sectors.
For this whitepaper for former client BCBSNC, I wrote all copy after having interviewed more than 10 subject-matter experts and company executives.
I wrote all copy except for financials. Wrote 3 consecutive annual reports for this client.