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Suzanne Eggleston

Freelance writer, editor and communication professional

Location icon United States of America

Retirement plans, insurance, annuities and wealth management

Financial services writing comes with its own set of challenges. Things like fees, laws, fear of investing, misinformation about saving, insurance coverage complexity and more.

I’ve taken on these complex topics and made them compelling and understandable for employers, advisors, employees and consumers. And I’ve done so in virtually every format for two decades.

Let me help you reach your audience with just the right message that instills confidence, promotes understanding and inspires action.


For Employees/Consumers

Bro-ster: brochure/poster
Just One Step

In hard copy, Pages 2 and 3 are a spread that opens to the next four pages. The content and graphics make a compelling argument for saving at least 1 percent.

Rev Up Your Savings

An illustrative way to communicate the ease of saving and the power of increasing contributions over time.

Building Your Portfolio

Well-balanced portfolios are designed to meet investors' unique needs and help build and retain their money for a lifetime of financial well-being.

For Employers

Voluntary Employee Benefits

An overview of voluntary insurance benefits that can help employers attract, support and retain top talent.

Retirement Plan Fees

A guide that helps employers navigate fees and fiduciary responsibilities and determine if plan costs are fair and reasonable.

Easy by Design

Highlights the ways The Standard can ease employers' retirement plan administrative burden through fiduciary protection, targeted participant enrollment and retirement readiness tools.

White paper
Building Better 403(b) Plans

Best practices for employers in building and maintaining their 403(b) plans in the current regulatory environment.

For Advisors

The Power of Choice

A comprehensive view of retirement plan services that advisors can customize before offering to clients.

Mainspring Edge

News, market commentary, sales aids, regulatory and legislative updates, product announcements, webinar and event schedules and articles to help advisors build their business.

For Sales

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