Sue Moore

Ink Tank by Sue Moore | Copy psychology

From sigh-copy to psy-copy®. Hot takes and nuanced thinking on human-to-human copywriting psychology. Click to read Ink Tank by Sue Moore, a Substack publication with hundreds of subscribers.

Brand voice, messaging & web copy for service-based B2B

Full-scope messaging, TOV and web copy.

Feature article on B2B web copy psychology & messaging

If fear is the “granddaddy of emotions” in B2B, what are those words doing on your homepage?

Messaging for Choice Hacking

Get closer to your customer and grow your business with marketing psychology, behavioral science, and AI. Case Studies, Courses, Coaching & Consulting

Web copy for B2B services

Product messaging for market research/insight B2B

Messaging strategy for market research/insight consultancy

Eye-opening insight for brighter brands. Brands win when the humans who buy them do too. So I get people talking about what they think, feel and do.

White paper on women-friendly work culture for RealWork

Do you plan on having kids?

Is Copy Psychology an Ethical Marketing Technique? - Sue Moore

What is it to be an ethical marketer? More specifically, how does the role of 'copy psychology' play into this? Renowned Copywriter Sue Moore provides her expert insights here for your consideration in the next steps of your marketing strategy as an ethical business.

Interactive showcase for heritage/information consultant