Tara M. Clapper

Storyteller | SEO Blogger | Analog Game Designer | Editor

United States

Tara M. Clapper (she/her) is a storyteller: from social media to serial fiction, guided meditation, and character-driven self-discovery experiences, she's been writing and editing for decades. Her career includes the publication of a dozen analog games (live action games / larps), larp and tabletop role playing game (TTRPG)-related content, and high-performing SEO blogs.

Tara's broad experience consists of staff work at a content agency, blog editor at a major SEO marketing tool company, small business website creation, and more. She is the former senior editor and owner of The Geek Initiative, a blog about inclusive geek culture which she monetized successfully for a decade before deciding to focus on gaming and downloadable product creation.

Tara lives outside of Washington, D.C. with her pug, Dougal MacKenzie.

Portfolio
Riverside Research
United States Geospatial Intelligence Foundation (USGIF) Selects Environmental Problem-Solver...

Riverside Research is a nonprofit chartered to advance research for the benefit of the US government. Through our open innovation concept, we invest in multi-disciplinary research and development and encourage collaboration to accelerate innovation and advance science in machine learning, trusted systems, optics and photonics, electromagnetics, plasma physics, radio frequency systems, and biomedical engineering.

Press Releases & News Stories

Riversideresearch
04/27/2022
Dr. Christine Wang Joins Riverside Research as Director of Optics and Photonics

Riverside Research welcomes Dr. Christine Wang as the new Director of Optics and Photonics. Dr. Wang has a PhD in physics from Harvard University and a strong background in technical innovation and Research and Development (R&D). Her previous accomplishments include significant post-doctoral work in nonlinear optics, and professional roles involving optical micro-resonator study, laser technology, and atomic physics.

Marketing

ContentWriters Blog
10/12/2022
How to Measure Content Marketing ROI

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing.

ContentWriters Blog
03/01/2023
What Is Internal Marketing?

Internal marketing is an integral part of a successful internal communications strategy within an organization. Many organizations also refer to it as internal engagement, internal brand advocacy, or employee engagement. Internal marketing involves the way you communicate information, brand, tone, voice, and objectives to your employees - and it's a valuable source of feedback from them.