The State of Family Health Benefits
Marketing report based on surveys of over 1250 respondents
I'm a well-seasoned content and digital marketer with experience in B2B SaaS, technology, healthcare, and health and wellness. I specialize in short and long form content including social posts, blogs, ebooks, and case studies, in addition to product marketing and UX copywriting. I've strategized and executed marketing campaigns, website redesigns, and brand refreshes for small and medium sized businesses with an emphasis on elevating customer stories and clear cut value propositions.
Marketing report based on surveys of over 1250 respondents
Checklist for top of funnel engagement across paid social and media buys.
A case study detailing implementation and outcomes for Maven Clinic's partnership with the dating app, Bumble.
Tracking your bar's inventory is a tedious process, whether you're just opening your doors or you've been at it for years. We put together a guide on everything you need to know about managing your bar's inventory, from keg scales to software solutions.
Smart cities help public safety officials make informed decisions using data from a variety of sources like smart security, telematics, and more.
An explainer video about NuvoAir's medical practice for patients.
A case study detailing the rationale and implementation process for Uber and RapidSOS.
NuvoAir and Cary Medical Management's partnership helps patients in North Carolina receive timely specialist care amid a shortage of access to pulmonologists and cardiologists.
A case study exploring the evolving relationship and key results between financial services firm Snowflake and Maven Clinic.
If you've spent any time in the world of influencer marketing, you've likely heard the term "earned media value," or EMV. It's a metric marketers use to determine the value of the publicity earned by their campaigns. Often, influencer marketing campaigns aim to generate awareness for a brand, product, or service by leveraging the channel and voice of an influencer.
Ebook designed to educate prospects about what influencer marketing is and how it can be used to drive results.
Connected mobility is one of the fastest growing sectors of the automotive industry: the connected car market is expected to reach $160 billion by 2025, at a CAGR of 25.2 percent. Nearly all major car companies offer some form of connected services in their vehicles, whether it's driver assists, advanced telematics systems, or automatic crash notifications.
Long-form thought leadership ebook for top-of-funnel conversions for HR professionals
For many, rising inflation-at the gas pump, the grocery store, and even on Amazon-represents both an inescapable reality and a harbinger of things to come. While a loss in wages, equity, and savings creates stress for everyone, for working parents, that stress only multiplies.
When it comes to managing your salon, you probably have a series of routines and rituals to maintain your books, track your appointments, and manage your clients. But pen, paper, and even spreadsheets have their drawbacks - it's hard to make changes on the fly, look back on past appointments, and connect the dots between appointments, time, and profits.
Home security alarm response times are notoriously slow, which lead to loss of property and life. Learn why response times are slow and how we can fix them.
To address the COPD epidemic, healthcare payors and providers must create a continuum of care that supports proactively and continuously after diagnosis.