Steve Aust

Well-seasoned Multi-Platform Writer and Editor

United States

I have approximately two decades of storytelling experience developing diverse types of copy. For 16 years, I told stories of the people, projects and processes that reflect the dynamic nature of the sign industry. From long-form articles to brief product updates, social media, e-blasts, galleries and profiles, I developed a broad array of copy that told the stories about the world of signage. Covering an industry that encompasses such broad disciplines – design, government, architecture, manufacturing and others – while meeting deadlines requires keen research and analytical skills. For approximately three years, I worked in a marketing position for a large, national sign company. My duties there ranged from blog and newsletter content to tradeshow management and sales support.
Since late 2019, I've embarked upon a freelance career, which has included writing, proofreading and editing articles, sourcebooks and spec sheets for various firms and organizations.
I look forward to discussing with you how I can support your mission and tell your story.

Portfolio
Soapbox
12/05/2023
Stable homes, stable communities

For a community to be labeled "resilient", its story arc has invariably followed a challenging path that's far from a fairytale. Every story of a community's struggles has its own unique aspects, but many earmarks are familiar: a decrease in population; surging crime.

Nxtbook
08/05/2015
Signs of the Times - August 2015

This edition features my in-depth analysis of Reed v. Town of Gilbert, a Supreme Court decision that had significant ramifications on the sign industry.