Copywriting
For 12+ years, I've created award-winning content and copy for startups, nonprofits, and enterprises everyone knows.
In fact, more than $50M can be attributed to the copy and content I've helped developed -- though we all know content attribution is a trick and a half.
Curiosity is what matters, though. A willingness to truly listen to customers/donors/prospects is what sets brands apart.
That's where I can help. As a former journalist, elementary classroom teacher, nonprofit educator, and science writer, I have a knack for asking questions, capturing information, and distilling it into something useful for our audiences.
In addition to my work in-house and on the agency side, I also consult with academic scientists and professionals to prepare articles, posts, white papers, case studies, and research papers for publication in journals, including Nature, Hippocampus, and Neuron. I'm both a U.S. and Irish citizen.
Copywriting
Conducted interviews, discovery, content strategy, navigation, and copywriting for key conversion pages, including Home, What We Do, and Clinical Care Management.
DNA testing companies are collecting millions of DNA samples that include personal health information (PHI) and turning around to sell it to research and pharmaceutical companies. Consumers need to weigh the privacy risks and decide if these DNA testing companies have a heart of gold or are just looking for one.
Web copywriting and content strategy for new investment strategy has helped lead to a recent $15M investment from the Canadian government.
Interviewed stakeholders, audited content, and gained buy-in on website strategy before creating copy deliverables for key conversion pages.
I created the content strategy for Clean Method, a commercial cleaning company that keeps commercial facilities and spaces spotless with flexible, responsive, certified and secure services.
Worked alongside the Content Director to develop a multi-brand strategy, website migration, and content system for this enterprise tech bootcamp and training company.
Collaborated with copy lead to write supporting CTAs, microcopy, and conversion pages, including key curriculum landing pages.
Collaborated on copy with Orbit's senior copywriter for key conversion pages of the Cristaux site, including Home, Creations + subpages, and Solutions + subpages.
Helped support the team with copy, messaging, footer and navigation strategy on this growing Chicagoland bank.
Developed the content strategy and messaging framework for this tech talent company with a powerful UVP.
I helped build the content strategy for this -- including the robust navigation -- to help both prospective and existing students find the programs and opportunities offered by Olivet.
Supported internal initiative to redesign and rewrite the award-winning, Chicago based, digital marketing, web design and development company, Orbit Media Studios.
Mindsight and Related Technical Writing
The Verizon Data Breach Investigations Report found that "81% of hacking-related breaches leveraged either stolen and/or weak passwords," and that more than 70% of employees reuse passwords at work. Poor password hygiene is, unfortunately, nothing new. Every year, internet security firm SplashData releases the Worst Passwords List.
From a malicious ransomware attack to a straightforward power outage, data backup methods are more important than ever for protecting your data and getting your data center and staff back to work. Backup methodology has remained relatively unchanged, yet too often businesses are unable to recover from a disaster event because of corrupted data files.
Whether through intentional malicious acts or simple negligence, people are the biggest threat to your enterprise data. Review this white paper to reveal the top 5 threats to your data, along with strategic measures you can take to eliminate & prevent exposure.
The public cloud market is growing. In a recent report, Gartner explains that the worldwide public cloud service market is expected to grow from $182.4 billion in 2018 to $331.2 billion by 2022, making anticipated growth over 55%.
December 19, 2019 by Siobhan Climer and Eric White The next evolutionary step in data center architecture arrived quietly back in 2012. A small group of former Data Domain and VMware engineers joined together to found Datrium. Their mission? "Liberation from complexity" through technology - specifically via disaggregated hyperconverged infrastructure (dHCI).
Climer interviewed several SMEs, wrote, designed, and developed a publication campaign around this technology-focused white paper.
Congress passed the Health Insurance Portability and Accountability Act (HIPAA) in 1996. In 2013, the Final Omnibus Rule went into effect, and since then any service provider directly or indirectly processing, storing, or handling patient health information (PHI) must adhere to the standards and policies set forth in HIPAA.
Enormous data breaches and cybersecurity incidents rock the news cycle practically every week. From the dramatic 2017 Equifax data breach to the March 2019 Facebook unsecured database of 600 million users, even the biggest companies make mistakes. The same is true of organizations of every size in every industry.
A rookie mistake in backup and disaster recovery planning is to take a one-and-done mentality to the process. The reality is that preparing for disasters requires regular updates and testing to ensure the plan works. But how often should you test your disaster recovery plan?
Created eBook design, copy, and layout based on business profile of the contact center.
You probably use it every day. You might even have used it to find this article. But do you really understand what it is and how deep it goes? Internetwork - A system of interconnected networks, abbreviated as "internet". The most well-known internetwork is "the Internet", which is a global computer internetwork that uses standardized communication protocols.
Students across the country are starting off the school year powering on their laptops or tablets and opening the Google Classroom app. They'll use the app throughout the year to write essays in Google Docs, store their data in the Google Drive, coordinate activities with Google Calendar, and manage communications with Google Forms. And if they don't know the quadratic equation, well, they can just Google it.
With so many BYOD (bring-your-own-device) programs and shifts toward tinier and tinier devices, purchasing additional storage has become a regular practice in the industry. You have two primary options: hard disk drives (HDDs) or solid state drives (SDDs).
An autumnal golden hue captures the setting sun, which means the crunch of leaves under your shoes and the warmth of a hot coffee in your hands is just around the corner. With the cardigans and jack-o-lanterns comes a holiday that includes events like 'Scarefest', 'Horror House', and 'Ghost Town Trolley'.
Adapting for millennials in the workplace means adapting for a connected, convergent market. Learn the 4 steps to retaining millennials.
The manufacturing industry remains the backbone of the U.S. economy, and new technological developments impact the sector every day. While some manufacturers are beginning to implement technologies like the cloud, new developments in AI, machine learning, and IIoT are lining up to knock down silos and inefficiencies, building a new future for manufacturing in the U.S.
Cisco's acquisition of Viptela in 2017 made waves; not only because Cisco already had two SD-WAN technology acquisitions under its belt, but because it gave Cisco yet another edge in the SD-WAN market. Viptela, along with Cisco's other SD-WAN technologies, provides extended offerings for midmarket and enterprise customers expanding into global communications.
Climer worked with a graphic designer to develop this print collateral brochure redefining brand tone.
Climer worked with a graphic designer to develop this print collateral brochure.
Climer worked with a graphic designer to develop this print collateral brochure.
Freelance
Climer interviewed SMEs to align a private blockchain solution to real market risks experienced across industries.
Climer developed and designed this white paper to address ongoing concerns both internally and externally around email security. The white paper saw a high number of downloads and lead conversions.
Climer worked with a marketing organization to interview, develop, and design this case study specific to the education vertical, aligning technology to increased time output for educators.
Freelance editorial work for biopharm company.
Created layout and some copy, as well as instructional modeling, for AV team to present to staff.
Created documentation around FAQs based on UX data.
The conversation usually goes something like this: "Let's trace our hands on harvest-colored construction paper and make adorable turkeys to staple on our district-mandated bulletin boards!" Thanksgiving has come and gone, and as always classroom conversation remains simplistic and pristine. How do we teach our students the complicated history of the First Thanksgiving in the...
As you read, consider these questions. Leave your thoughts in the comments: 1) Should the U.S. continue to support the CCSS even if implementation becomes a financial drain on school districts? 2) Do you think the CCSS is another way to push for privatization of education?
You've heard it time and time again. "The founding fathers intended..." Arguments fly about what the founding fathers meant, and none of the American politicians seem to have an answer. I do. But first, I have a question for you: Who cares? The idea that two subsets of men, one being the signers of the Declaration...
Up until November of 2011, the Worcester Roller Derby (WoRD) girls had collaborated with Girls Incorporated of Worcester; Girls Inc. offered their basketball court as a practice space for WoRD, while WoRD offered classes and activities to support Girls Inc.'s programs aimed at assisting young girls in the Worcester area.
Top Ten Children's Books (Umm, actually 11) Being a child is generally considered to be a time of adventure. There are drawbacks, some of which we tend to forget once we have reached "adulthood" (whatever that is). For example, do you recall the utter distaste you had for authority?