United States
Sophia Flippin is a junior studying multimedia journalism production and criminal justice at Washington State University. Sophia is passionate about child advocacy and the positive impact public schools can have on children's lives. She recently began interning with a Washington school district's strategic communications team. She expects to graduate May 2023 and aims to work in communications for a child rescue and advocacy group or pursue a career in criminal law.
The purpose of this assignment was for each of us to write a press release based on a media strategy task we developed for a celebratory holiday. I chose a Betty Crocker sponsorship of a school district's bake sale as the focus for my media strategy and press release. The piece took me 2 hours to complete. Tools used in the creation of this work included news writing principals.
The purpose of this assignment was for each of us to write one email pitch based on the media strategy we developed for a celebratory holiday. I chose Chocolate Cake Day and Betty Crocker as the focus for my pitch. The three email pitches we could choose from included 1) straight pitch to media contact, 2) pitch off of a social media post from a media contact, and 3) pitch off of a published article or blog post by a media contact. The piece took me 1 hour to complete. Tools used in the...
For this assignment, we were asked to create a designed fact sheet that accompanied our news release. We were asked to use a digital content creation tool, include at least 2 images, and stay in-brand with our topic area. I chose a new Betty Crocker launch as my topic because I have not seen digital communications from the brand recently and wanted to revamp it. The piece took me 2 hours to complete. Tools used in the creation of this work included Canva.
For this assignment we were asked to complete two tasks: write a feature story and social media posts to promote it. We needed to follow all best practices for feature writing and infographic creation, include at least one quote and use citations. I chose Betty Crocker's fictitious launch of an international line of baking goods and the story of a grandmother in the USSR as my topic because my mother's family immigrated here from USSR Armenia. The piece took me 4 hours to complete. Tools used...
For this assignment, we were asked to follow a process for planning, outlining, writing, and recording a radio PSA for our favorite podcasts following best practices outlined in our textbook. I chose internet as my topic because I listen to the Let's Read Podcast and his episodes on online dating. So many unfortunate encounters can be preventable. The piece took me 1.5 hours to complete. Tools used in the creation of this work included basic audio editing.
The purpose of this assignment was for each of us to write an op-ed that expresses a point of view about a current issue in fashion, finance, social justice, gender identity, international affairs, or sports. I chose holding juveniles in adult prisons as my topic because of "Burning Down the House: The End of Juvenile Prison," an eye-opening novel covering youth's experience in facilities. The piece took me 3 hours to complete. Tools used in the creation of this work included heavy research...