My passion is using creativity to build strategic ideas and incorporate the company’s objectives into every action. I have earned a Master’s degree in Public Relations and Corporate Communication from New York University and worked for several NYC based agencies, where I had the opportunity to work with top-tier clients, pitch reporters, and develop a variety of PR writings.
I am fascinated by the power of technology over communication and the way it revolutionizes human and business interactions. My background includes multi-dimensional experience in the fields of international relations, project and event management, research and communication, and social media.
By Sofia Zafeiri, Social Media Coordinator at IIL A lot has been written and said over the past six years about the Agile methodology-from a tech methodology to the next best thing that quickly resolves challenges. The truth, however, has different sides to it depending on how your company chooses to implement Agile.
by Sofia Zafeiri With technology finding its way into every aspect of our lives, it comes without question that the landscape of campaigns has changed rapidly over the past decade. It is now clear that aggressive sales not only won't win customer loyalty but might end up even harming a brand as the aggression often comes out as desperate or irrelevant.
by Sofia Zafeiri For a significant period of my student life and as a Communications Professional, I've been wondering which personality traits are the ones that I need to work on to make myself not only stand out from the crowd but to thrive.
With approximately 467 million users in 200 countries, LinkedIn is undoubtedly the largest Professional Network on Social Media. Yet, there seems to be a significant number of users who ignore the very rules of this platform. Here are some tips that will help you maximize your presence and brand yourself successfully on LinkedIn.
Published on As most writers will tell you, editing your work will end up being a whole new craft you need to master. In the process, some useful tips would include: taking a break; printing your work, or reading out loud.