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Stephanie Lottridge

Content Marketing Specialist

Location icon United States of America


Hearst Bay Area Blog and Whitepapers

Hearst Bay Area
Attract More Customers to Your Winery by Telling Your Story

After 20 years of steady growth, the wine industry is more saturated than ever before. Your winery or wine brand is up against a shift in consumer preferences focusing on the experience or value a brand provides. Consumers are more attracted to brands they can relate to on a personal level; they want to hear your story.

Hearst Bay Area
The Top 5 Email Marketing Metrics You Should Always Measure

As marketers, we're always asking ourselves how we're doing. We continually measure analytics so we can optimize our marketing campaigns and provide the best experience for our prospects and customers. A favorite tactic among us is email marketing because it's one of the best ways to engage our audience and reduce churn.

Hearst Bay Area
5 Tips for Using Video Marketing to Increase Customer Retention

As video continues to reign as the largest source of internet traffic, it's important we as marketers ask ourselves how we can use video marketing to not only engage our target audience but increase customer retention as well. Many of us focus the majority of our marketing budgets on customer acquisition rather than retention.

Hearst Bay Area
Get to Know the Bay Area Wine Consumer

Bay Area residents have the luxury of living near Wine Country providing the ability to travel north to Sonoma or Napa for the day or to enjoy a weekend visit. Our team did a deep dive into the Bay Area wine consumer and learned how much residents enjoy wine country and drinking wine.

Hearst Bay Area
3 Trust-Building Marketing Tips for Financial Advisors

Trust isn't a word typically associated with the financial industry, hence the development of the Fiduciary Rule. Though the rule is the center of a heated debate, there's no question the industry needs to focus on the best interest of the clients. That's where inbound marketing tactics come in to help you change the stigma.

Hearst Bay Area
5 Takeaways Private Practices Can Learn From One Medical Group

One Medical Group has built an impeccable reputation for themselves over the years as health care providers delivering high-quality, affordable and accessible care. Here a are five takeaways you can learn from One Medical Group to build your word-of-mouth engine.

Hearst Bay Area
How to Tap Into the Mind of the Bay Area Traveler

We in the Bay Area are big fans of traveling. While we love our home, we have a wanderlust that beckons us on weekend getaways, camping trips, beach vacations, and international adventures. Recently, we researched travel habits of Bay Area residents specifically for our white papers about retiree and millennial travelers in the Bay.

Hearst Bay Area
Homebuyer Demographics in the Bay Area

Despite having some of the highest home prices in the nation, the Bay Area remains a hot real estate market. Get insights into the latest trends in the Bay Area homebuyer demographics to help you find your ideal buyer.

Hearst Bay Area
Case Study: OUSD Recruits Educators With a Multi-Pronged Marketing Strategy

In this featured case study, we look at how a mix of content marketing and digital advertising solutions can increase qualified applicants for our client, OUSD. Located in the San Francisco Bay Area's East Bay, the Oakland Unified School District (OUSD) operates 123 elementary, middle, high, and district-authorized charter schools in Oakland serving 49,600 students.

Hearst Bay Area Blog
5 Email Marketing Trends for 2017

Email continues to be one of the most effective forms of marketing communication today. Despite the evolution of social media, most of us still check our email multiple times a day and depend on it for valuable communication with co-workers, friends, family, and brands we want to hear from.

Hearst Bay Area
Travel Habits of the Bay Area Millennial

39% of Bay Area Millennials make more than $100,000 per year and are among some of the most prolific travelers in the country. Learn about the travel habits of this demographic.

Hearst Bay Area Blog
How to Differentiate Your Education Programs Through Storytelling

There are hundreds of colleges, universities, MBA programs, private schools, etc. throughout the country. What makes your institution special? More importantly, how do you convey your differentiating factors effectively to your target audience? Thanks to information being available almost instantaneously through online and social media platforms, your prospects can form an opinion about your school quickly.

Hearst Bay Area Blog
8 of the Best LGBT-Friendly Ads

It's almost that time of year again when supporters of the LGBT community from across the country come together for the annual San Francisco Pride Parade. The festival is one of the most cherished in the Bay Area due to San Francisco's rich history with the Gay Rights movement.

Hearst Bay Area Blog
The Best Online Marketing Strategies for the 2017 Holiday Season

October 1st hit and the search for " Christmas gift ideas " spiked. If you haven't started planning your holiday marketing strategy, you need to get on it ASAP. E-commerce sales are expected to increase this year, and November and December will account for 23.6% of e-commerce sales for the entire year, reports eMarketer.

Hearst Bay Area Blog
7 of the Most Creative Holiday Marketing Videos of All Time

We can’t stress this point enough; joy is infectious. So, whatever you do, spread joy. Ask yourself if you are creating content your customers will love and share. Make sure you always have the customer in mind when creating your videos as opposed to pushing your company sales pitch.

SKOUT Blog Posts and Customer Success Stories

The SKOUT Blog
Take Your Dog to Work!

June 24 is Pet Sitters International’s Take Your Dog To Work Day®! Here at SKOUT, we usually focus on making human besties. However, in honor of this occasion, we thought it’d be fun to learn what the SKOUT community thinks about K-9 besties in the workplace.

The SKOUT Blog
SKOUT Success: Shirley and Blake

Shirley had been a member of SKOUT for only one week when Blake sent her a message back in January 2013. They began chatting, sparks flew and their friendship quickly developed into an online romance. Blake travelled from Louisiana to meet Shirley, who lived in the Philippines, seven months after they began chatting.

The SKOUT Blog

Skouter Lady Toro (SKOUT ID: ladytoro1) has been making friends on SKOUT for three years. In July 2015, she noticed River (SKOUT ID: river1175) on the Buzz of a mutual friend. "Her sense of humor was spot on, and I knew immediately she was a cool chick," remembers Lady Toro.

The SKOUT Blog
What Will You Do with Your Extra Day?

There are 29 days in February this year! We're so excited, but can't make up our minds about what we'll do with our extra day. Perhaps we can finally go skydiving or take that hip-hop class we've been meaning to check out. We even have time to finally try out that new coffee shop around the corner.

The SKOUT Blog
SKOUT Success: Lucas

When 24-year-old Lucas (SkoutID: flightattendant91) joined Skout a year and a half ago, he was excited to chat with people all over the world and learn about their cultures. Lucas, who is from Brazil and recently moved from Brasilia to Curitiba, was also looking forward to becoming fluent in English and practicing the German he'd studied for years.

The SKOUT Blog
Boost Your Popularity on SKOUT!

If you've downloaded the latest version of SKOUT, you will notice a small battery icon to the right of your profile picture in your Menu. This icon represents your popularity in the SKOUT community! The color of the bars along with the number of bars coincide with your popularity score, ranging from Low to Very High.

vertical response partner blog posts and customer success stories

Vertical Response Blog
3 Influencers to Follow When Building Your Brand | VerticalResponse Blog

When it comes to developing a strong brand, it's important to be 'in the know' with current trends in marketing and advertising strategies to help create and sustain a consistent brand voice. Who better to learn from than the most influential men and women in business?

Ecology Center of San Francisco Sustains the Environment with Email Marketing

Founded in 2006 by Davin Wentworth Thrasher, Tori Jacobs and Sam Hartman, the Ecology Center of San Francisco (ECO-SF) was developed to educate the community about ecological and sustainable ways of living on this planet. "We were college students learning about terrible problems and horrible things going on with the environment," says Sam.

Vertical Response Blog
5 Easy Tips to Streamline Your Internal Communication | VerticalResponse Blog

Business Management In today's world, it's easier than ever before to access information and communicate from anywhere. Your employees aren't always in the same place at the same time, but that doesn't mean they can't communicate effectively. Thankfully we live in a time when communication can be streamlined using tools built specifically for promoting better business communication and productivity in the workplace.

Vertical Response Blog
3 Valuable Insights Into Selling Email Marketing to Your Clients

Chances are, your clients know about the array of email marketing service providers out there; they may even already be using one of them. So, how do you convince them to use the co-branded solution you set up with us? One of our partner agencies gives us the scoop.

Social Media Posts

Skout Travel Connects You Worldwide

Meet new friends around the world - anytime, anywhere with Skout's popular Travel feature. It's a huge community at your fingertips! With Skout Travel, you can meet new friends online in cities you've always wanted to visit and make real-life plans before you grab your passport and hop on the plane.

Congrats to Our #K9Bestie Contest Winner

We asked the SKOUT community to show off their K-9 bestie by posting a photo to the Buzz with the hashtag #K9Bestie for a chance to win a SKOUT...

Skout on Twitter

Is your #squad worth #superhero swag? Enter to win! #superheroday

Skout on Twitter

Tomorrow is #HamburgerDay! Find out how Skouters take their #burgers.

project management

The SKOUT Blog

Managed the redesign of the SKOUT Blog with two designers on Skout's Chilean design team. Worked with them to clearly represent our brand while providing an easy-to-navigate format.

Small Business Services

Managed the creation and implementation of the VerticalResponse Marketing Solutions Hub including the design of the landing pages, content and copy. Provided the sales team with training for the new products and services available through the Marketing Solutions Hub.

VerticalResponse Partner Directory

Managed the creation of the VerticalResponse Partner Directory by working with the Partner Sales Team to write elevator pitches with our selected partners and overseeing the design of the landing page including the copy.

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