Hearst Bay Area Blog and Whitepapers
Hearst Bay Area Blog and Whitepapers
After 20 years of steady growth, the wine industry is more saturated than ever before. Your winery or wine brand is up against a shift in consumer preferences focusing on the experience or value a brand provides. Consumers are more attracted to brands they can relate to on a personal level; they want to hear your story.
As marketers, we're always asking ourselves how we're doing. We continually measure analytics so we can optimize our marketing campaigns and provide the best experience for our prospects and customers. A favorite tactic among us is email marketing because it's one of the best ways to engage our audience and reduce churn.
As video continues to reign as the largest source of internet traffic, it's important we as marketers ask ourselves how we can use video marketing to not only engage our target audience but increase customer retention as well. Many of us focus the majority of our marketing budgets on customer acquisition rather than retention.
In this featured case study, we look at how a mix of storytelling and a strategic social media campaign helped our client, Hotel Wailea, target their audience and generate bookings. (Photo courtesy of Hotel Wailea.)
Bay Area residents have the luxury of living near Wine Country providing the ability to travel north to Sonoma or Napa for the day or to enjoy a weekend visit. Our team did a deep dive into the Bay Area wine consumer and learned how much residents enjoy wine country and drinking wine.
The Napa and Sonoma fires have left many people across the country and the world thinking Wine Country has burned to the ground. When in reality, " virtually all of Wine Country remains intact." Out of the approximately 900 wineries in Napa and Sonoma, 20 were significantly damaged.
Trust isn't a word typically associated with the financial industry, hence the development of the Fiduciary Rule. Though the rule is the center of a heated debate, there's no question the industry needs to focus on the best interest of the clients. That's where inbound marketing tactics come in to help you change the stigma.
One Medical Group has built an impeccable reputation for themselves over the years as health care providers delivering high-quality, affordable and accessible care. Here a are five takeaways you can learn from One Medical Group to build your word-of-mouth engine.
We in the Bay Area are big fans of traveling. While we love our home, we have a wanderlust that beckons us on weekend getaways, camping trips, beach vacations, and international adventures. Recently, we researched travel habits of Bay Area residents specifically for our white papers about retiree and millennial travelers in the Bay.
Despite having some of the highest home prices in the nation, the Bay Area remains a hot real estate market. Get insights into the latest trends in the Bay Area homebuyer demographics to help you find your ideal buyer.
In this featured case study, we look at how a mix of content marketing and digital advertising solutions can increase qualified applicants for our client, OUSD. Located in the San Francisco Bay Area's East Bay, the Oakland Unified School District (OUSD) operates 123 elementary, middle, high, and district-authorized charter schools in Oakland serving 49,600 students.
Email continues to be one of the most effective forms of marketing communication today. Despite the evolution of social media, most of us still check our email multiple times a day and depend on it for valuable communication with co-workers, friends, family, and brands we want to hear from.
39% of Bay Area Millennials make more than $100,000 per year and are among some of the most prolific travelers in the country. Learn about the travel habits of this demographic.
Recently, Google has been busy making a few changes to its YouTube advertising platform in the interest of creating a consistent experience for advertisers and a friendlier experience for consumers.
There are hundreds of colleges, universities, MBA programs, private schools, etc. throughout the country. What makes your institution special? More importantly, how do you convey your differentiating factors effectively to your target audience? Thanks to information being available almost instantaneously through online and social media platforms, your prospects can form an opinion about your school quickly.
It's almost that time of year again when supporters of the LGBT community from across the country come together for the annual San Francisco Pride Parade. The festival is one of the most cherished in the Bay Area due to San Francisco's rich history with the Gay Rights movement.
October 1st hit and the search for " Christmas gift ideas " spiked. If you haven't started planning your holiday marketing strategy, you need to get on it ASAP. E-commerce sales are expected to increase this year, and November and December will account for 23.6% of e-commerce sales for the entire year, reports eMarketer.
We can’t stress this point enough; joy is infectious. So, whatever you do, spread joy. Ask yourself if you are creating content your customers will love and share. Make sure you always have the customer in mind when creating your videos as opposed to pushing your company sales pitch.
SKOUT Blog Posts and Customer Success Stories
June 24 is Pet Sitters International’s Take Your Dog To Work Day®! Here at SKOUT, we usually focus on making human besties. However, in honor of this occasion, we thought it’d be fun to learn what the SKOUT community thinks about K-9 besties in the workplace.
Shirley had been a member of SKOUT for only one week when Blake sent her a message back in January 2013. They began chatting, sparks flew and their friendship quickly developed into an online romance. Blake travelled from Louisiana to meet Shirley, who lived in the Philippines, seven months after they began chatting.
Skouter Lady Toro (SKOUT ID: ladytoro1) has been making friends on SKOUT for three years. In July 2015, she noticed River (SKOUT ID: river1175) on the Buzz of a mutual friend. "Her sense of humor was spot on, and I knew immediately she was a cool chick," remembers Lady Toro.
There are 29 days in February this year! We're so excited, but can't make up our minds about what we'll do with our extra day. Perhaps we can finally go skydiving or take that hip-hop class we've been meaning to check out. We even have time to finally try out that new coffee shop around the corner.
When 24-year-old Lucas (SkoutID: flightattendant91) joined Skout a year and a half ago, he was excited to chat with people all over the world and learn about their cultures. Lucas, who is from Brazil and recently moved from Brasilia to Curitiba, was also looking forward to becoming fluent in English and practicing the German he'd studied for years.
If you've downloaded the latest version of SKOUT, you will notice a small battery icon to the right of your profile picture in your Menu. This icon represents your popularity in the SKOUT community! The color of the bars along with the number of bars coincide with your popularity score, ranging from Low to Very High.
vertical response partner blog posts and customer success stories
When it comes to developing a strong brand, it's important to be 'in the know' with current trends in marketing and advertising strategies to help create and sustain a consistent brand voice. Who better to learn from than the most influential men and women in business?
Founded in 2006 by Davin Wentworth Thrasher, Tori Jacobs and Sam Hartman, the Ecology Center of San Francisco (ECO-SF) was developed to educate the community about ecological and sustainable ways of living on this planet. "We were college students learning about terrible problems and horrible things going on with the environment," says Sam.
Business Management In today's world, it's easier than ever before to access information and communicate from anywhere. Your employees aren't always in the same place at the same time, but that doesn't mean they can't communicate effectively. Thankfully we live in a time when communication can be streamlined using tools built specifically for promoting better business communication and productivity in the workplace.
How do you make sure the emails you're sending on behalf of your clients, or for yourself, get to the intended inbox? Unfortunately, email delivery is a complex topic making it difficult to provide a simple answer to this question. But, we've got your back!
Chances are, your clients know about the array of email marketing service providers out there; they may even already be using one of them. So, how do you convince them to use the co-branded solution you set up with us? One of our partner agencies gives us the scoop.
Social Media Posts
Be inspired to create your own holiday video ads by watching these creative examples https://t.co/Z2sFJeqfS5 #videoadvertising
DON'T USE ALL CAPS... in your email subject lines https://t.co/KvMQOLs6LK #emailmarketing
Hearst Bay Area is honored to have Editor & Publisher Magazine's 2017 Publisher of the Year at the helm of our organization. http://bit.ly/2zZK3jY
Are you consistently optimizing your AdWords campaigns? Learn how to be strategic. http://bit.ly/2zmLAnx
See this Instagram photo by @skoutapp * 50 likes
See this Instagram photo by @skoutapp * 67 likes
See this Instagram video by @skoutapp * 133 likes
See this Instagram video by @skoutapp * 47 likes
New to SKOUT? Don't forget to fill out your profile! http://ow.ly/csFe301xCng
Meet new friends around the world - anytime, anywhere with Skout's popular Travel feature. It's a huge community at your fingertips! With Skout Travel, you can meet new friends online in cities you've always wanted to visit and make real-life plans before you grab your passport and hop on the plane.
We asked the SKOUT community to show off their K-9 bestie by posting a photo to the Buzz with the hashtag #K9Bestie for a chance to win a SKOUT...
Is your #squad worth #superhero swag? Enter to win! http://ow.ly/4n8DPz #superheroday http://ow.ly/i/iQGed
Tomorrow is #HamburgerDay! Find out how Skouters take their #burgers. http://ow.ly/xeKU300zVBa pic.twitter.com/WltVhUIviG
Managed the redesign of the SKOUT Blog with two designers on Skout's Chilean design team. Worked with them to clearly represent our brand while providing an easy-to-navigate format.
Managed the creation and implementation of the VerticalResponse Marketing Solutions Hub including the design of the landing pages, content and copy. Provided the sales team with training for the new products and services available through the Marketing Solutions Hub.
Managed the creation of the VerticalResponse Partner Directory by working with the Partner Sales Team to write elevator pitches with our selected partners and overseeing the design of the landing page including the copy.