United States
Content Strategist, Writer & Editor | Social Media Community Manager | Lead Nurturer | Systems Thinker | Collaborative, Diversity-Minded UX Designer | Community Builder | Intersectional Advocate for Access
StrengthFinders: Connectedness, Strategy, Intellection, Ideation & Input
Thank you for visiting this digital resources showcase! Click through to follow the journey.
Hi there! I'm Sarah Cusick Kalajian, a digital marketer with 12+ years of experience in transforming data into captivating stories that connect people and information. In this video, I'll be sharing my expertise in design thinking, audience segmentation, inbound and outbound lead generation, social media, and more.
A resource page example showing knowledge leadership, targeted towards leaders of colleges and universities, and the communities they serve. Find leadership institutes, blog, news and more. This is not only a one-stop shop; this curated collection of resources is also salted and peppered throughout other places on the site via careful UX planning, opening more doors and windows to lead conversions and 1:1 conversations.
Hi everybody, it's Sarah Cusick Kalajian. In this video, I'm sharing a case study journey to showcase how showcasing really cool work online can invite people into some next steps. I'll be discussing an architectural portfolio site that I worked on, leading the design, integration, and going live process, and how each case study links to at least one lead nurturing campaign.
I designed this template for the company to use going forward for the diversity, equity, and belonging newsletter. I'm a proud contributor of diverse, accessible, equitable internal and external communications.
This is a brief sample UX journey from a website I worked on designing for a higher education company. Collaborating with a team of designers, digital experts, and lead nurturing experts, we designed a site that would provide as many digital doors as possible for our target audience members to take next steps, sign up for newsletters or blogs, and eventually take the step of becoming a client. Travel this sample UX journey with me!
I created this branded workbook template as a piece of content to kick off a lead-nurturing campaign for an enrollment services campaign. The workbook download helped in converting over 10 casual social followers into qualified leads, and further established the knowledge leadership of the brand.
Dr. Tiffany Franks, Averett University President, Will Receive Ninth Annual Courageous Leadership Award. This biographical press release, showcasing an amazing leader, is a favorite type of press release to write: celebrating excellence in leadership, education, and community building. Congrats, Dr. Franks!
I partnered with a graphic designer, content team, subject matter experts, and marketing colleagues to publish this guide to campus planning and architecture, featuring stunning architecture photography from completed projects, along with service overviews, data, and client testimonials. This piece of content is used in several lead nurturing campaigns, and has increased the awareness of architectural and space planning services, along with all the virtual case studies, SEO, and additional...
I led the research and copy writing, partnering with SMEs, design, product, and legal to publish this infographic to support vitamin sales for a Calcium campaign.