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Shterny Isseroff

Freelance Writer

Location icon Israel

A copywriter, journalist and design enthusiast living in Jerusalem.



The Jerusalem Post |
Sinking their teeth into tourism

The app gives tourists an opportunity to taste, experience and explore a city through local food, each bite tastier and more informative than the last.

The Jerusalem Post |
NewDaica: 'Smahot Ktanot'

An artistic exhibition of an intensely personal nature resonates with gallery visitors.

The Jerusalem Post |
Rocking in Ramallah

First Palestine Music Expo comes to the West Bank city with the aim of going international


Made in JLM Blog
Mother, Mentor, Founder - Is there anything Marcelle Kaspi can't do?

Medium height, her blonde haired curls and vivacious smile are the first things you notice about Marcelle Kaspi. Her freckles splatter across the bridge of her nose like a Pollock, and when she opens her mouth and begins to talk - you're captivated.

Made in JLM Blog
People Don't Hate Ads, They Hate Irrelevancy.

The idea behind ScaleAbout was to expand the best qualities of Influencer Marketing beyond social media platforms. This is what we were trying to do with the idea of TryOnHeroes as well. We recognize the value in authentic content. ScaleAbout gives publishers the power to provide top quality advertising using branded content that we know people already enjoy.

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