Sheryl Hickey

Copywriter and Editor

United Kingdom

Copywriter, Content Writer, Editor, Screenwriter and Brand Storyteller.
I write copy for those who break the mould, as well as on travel, entertainment and wellbeing.
I elevate your brand's message with my compelling content that resonates, builds trust, and drives conversions. My upbeat, powerful and relatable copy captivates your audience and amplifies your brand.
Storyteller with a tendency to explore the world: 65 countries and counting.
[email protected]

Portfolio
Doncaster Hypnotherapy
Past Life Lessons and Healing your Subconscious

Showcase your expertise with blog posts. Insightful deep dives into your brand. Answer questions, address objections and give your audience a feel of who you are and why they can trust you. I wrote this post which included SEO info: keywords, meta description and captions.

Ola Parkes Holistic
11/07/2024
Homepage copy

I was asked to create the copy for a homepage for a holistic services business - website soon to be launched. It has lead to a wider project and I am now working on their Tone of Voice guide, social posts, blog posts and a lead magnet toolkit. The copy is my work however the design is for viewing purposes only.

Beau Monde Traveler Luxury Travel Magazine
10/01/2021
Interview: The Art of Simplicity with Sina Murphy Chan

There is nothing quite like solitude for cleansing the soul. A silence that drowns out the noise, making way for a lighter consciousness. Solitude and stillness is a bounty that comes with travelling to remote locations. These places are a gateway to reconnect, with ourselves, with nature and with our loved ones.

On Spec
Donation appeal letter

I wrote this on-spec donation appeal to showcase my stroytelling ability in emotional copy, whilst following branding and tone of voice guidelines and including a call to action.

IBC
10/10/2024
Promotional report: Women in Immersive Tech

I wrote this report to promote an organisation which encourages and supports diversity in the world of immersive tech. The article has lead to more copywriting projects with the organisation.

sherbsworld
Guide: Wild Swimming UK

When my Aussie mate first came to the UK, she was worried that it was sinking. Trickling streams, vast lakes, gushing rivers, babbling brooks, and all that rainfall, swaddled with 7,723 miles of coastline. The perforated land of the UK could make any newcomer wonder how we keep afloat. Our watery landscape and recent trends that see locals embracing nature on our doorstep have led to the rise of wild swimming in the UK. Here's my guide on taking the plunge.

sherbsworld
Blog post: Why you should find your own path and travel to remote destinations

Travel is getting simpler and everyone is doing it. It makes planning seamless, but when you're on the road it can feel like your trip is no longer unique: you're lost in the crowds you thought you'd escaped from. Remote destinations however, unspoiled by mass tourism, can be hard to reach, but worth every step, blag and paddle.