Shannon Sigafoos, MCM

Communications and Marketing Specialist

Location icon United States

Most people who know me say that, for the better part of my life in which I've had the ability to speak, I've never been at a loss for words. From talkative toddler to professional copywriter, I've been fortunate to be able to use the power of words throughout my professional career.

Here you'll find work that I've done for Valley Life & Health, Tribune Publishing Studio 1847 and Tribune Content Agency (TCA), The Morning Call (Tribune Publishing), the National Association of Colleges and Employers (NACE), Northampton Community College, and miscellaneous design projects I've done for community organizations. Everyone has a story, and this portfolio showcases this while also showing you the area of my career that I enjoy the most - writing and content development.


Valley Life & Health

Lehigh Valley Life & Health
Barreform makes the fitness experience all inclusive

Barreform offers the Lagree Fitness™ Megaformer machines to enthusiastic converts. The workout uses the low-impact, toning principles of Pilates and adds resistance to build and sculpt muscles while increasing endurance.
If you have acid reflux, here's what you can do about it

If you've ever felt a burning sensation in your throat or chest, then you - like one third of the population - have experienced heartburn. The key symptom is usually the taste of stomach acid in the back of your mouth, though other symptoms can include difficulty swallowing, chest pain (especially when lying down or eating), difficulty sleeping due to pressure in the chest, or a chronic cough.
Wake-up call: How poor sleep can contribute to an unhealthy heart

In today's fast-paced society, sleep deprivation has become increasingly pervasive in our demanding daily routines. Whether we lose out on sleep because we don't make it a priority or due to unwelcome stress, insomnia or sleep disordered breathing, we put ourselves at a growing risk for a number of cardiovascular issues - including high blood pressure, stroke, atrial fibrillation, and heart disease.
What your HDL cholesterol is telling you - and how to change it

If you're one of the 102 million Americans diagnosed with high cholesterol, it's likely that your physician has spoken to you about managing your LDL (low-density lipoprotein), the "bad cholesterol" that can lead to buildup in your arteries.

Tribune Publishing (Studio 1847 and Tribune Content Agency)
Coffee shop owner hopes to set the stage for a more vibrant Hellertown

Some prefer to keep their work and personal lives totally separate. Not Rogelio Castillo. His new business, The Coffee Shop Company on Hellertown's Main Street, features just the type of fresh, organic foods that he would find in his own kitchen - food that he would feed his own family.
Steel Club makeover boasts expanded food, shopping & entertainment options

A good club starts with a good golf course, but it's the full venue itself - as well as membership benefits - that really make the club what it is. At Hellertown's Steel Club, continuous improvements throughout the property pay homage to the rich history of the club and pedigree of the course while upgrading for the next generation.
Moravian Academy takes a comprehensive approach to getting students on the path to college

With over 4,500 colleges and universities across the country, finding the perfect fit based on academic needs, learning styles and personality can be stressful. To make the process even more difficult, once a student narrows down the list, most colleges and universities have wildly diverging views on what makes an ideal candidate.
Moravian Academy's Four Secrets of Success

It's no secret that the world of the near future will be a very different place. Young people today will experience more change throughout their lives than any previous generation. They will need to be adaptable, open to new ideas, and comfortable with change.

Lehigh Valley Business Cycle
Fully Stocked: Jarrett Design LLC takes home beverage centers to the next level

There's real power behind a good beverage. Whether it's the aroma of coffee that gets us out of bed in the morning, the lure of weekend cocktails with friends, or a simple passion for pinot, prepared beverages are a communal good that tap into our senses, connect us with friends and can even help with stress relief.

Northampton Magazine

Northampton Magazine
Real Life 101

Can college offer students valuable, real life experience?

Northampton Magazine: Special Billboard Issue
Faces of Success

From the hundreds of entries, 12 alumni were chosen to appear on a billboard in 2012. So many other wonderful stories were told in those hundreds of nominations, we want to share them with as many Northampton devotees as possible. What be­tter way to do this than by packing as many of the nominee stories as we could into a special issue of Northampton magazine?

Northampton Magazine
On Air

NCC's longstanding radio/television program has been responsible for launching hundreds of broadcast careers.

Miscellaneous Community Projects

Hispanic Center of the Lehigh Valley
HCLV Annual Report 2014-2015

Annual Report I designed for the Hispanic Center of the Lehigh Valley, created with InDesign

National Association of Colleges & Employers

National Association of Colleges & Employers
New Membership Kit

A membership kit written and designed to send to new members

Indulge Lehigh Valley magazine

Indulge Lehigh Valley
The House and Barn delivers two distinct dining experiences

Trying to decide between elegant and casual dining can often be an ordeal. "Elegant" can sometimes make a meal out feel more like a chore, while "casual" shoots for great food without all of the fuss, but can get ambiance right and the plate all wrong.

Indulge Lehigh Valley
Sagra Bistro Excels at Comfort Food in a Cozy Environment

Diverse comfort food is what's on the menu at Sagra Bistro & Bar this fall - the kind that will remind you of the homestyle dishes your mother used to make. In this case, owner Robyn Cavallaro is turning to her own mother's recipes for each week's specials, making savory additions to a seasonal menu already perfect for warming you on a crisp day.

Indulge Lehigh Valley
Apollo Grill Shows Why it Remains a Valley Favorite

It is not a stretch to say that the opening of the Apollo Grill 18 years ago paved the way for the many restaurants that have since dotted Bethlehem's downtown district. The popular eatery debuted at 85 W. Broad St.

Indulge Lehigh Valley
Robotic Surgery 2.0: Advancing the Treatment for Colon Cancer

Your best option for beating colon cancer - the second-leading cause of cancer death in the United States - is actually preventing it with regular colonoscopies. What happens, however, if you've already been diagnosed? Lehigh Valley patients looking for cutting-edge colon cancer treatment no longer need to travel to Philadelphia or New York; state-of-the-art robotic-assisted surgery is revolutionizing colon cancer treatment here in the Lehigh Valley.

Indulge Lehigh Valley
So You Want to Run?

If you've never tried to run before, you may have been put off by the uncertainty of getting started. Many would-be runners face questions about how to begin, what they need in the way of shoes and equipment, how to prevent sore muscles and even where to run.

Indulge Lehigh Valley
Ready Set Summer

Tap into your inner explorer and let your summer unfold on a whim: The best things to do this summer across the Valley

The Morning Call

Lehigh Valley Business Cycle
Yoga, mindfulness promote positive emotion for local youth and trauma survivors

How often does it feel like we're all just trying to manage the chaos of life - navigating different responsibilities while dealing with inevitable interruptions? No matter our ages, backgrounds or circumstances, we live in a fast-paced world where many are more adherent to screens and social media than we are to what's actually happening around us.

Lehigh Valley Business Cycle
New year, new basement: Options for creating the perfect bonus space

With the change into a new year comes everyone's newest resolutions. Have you considered a resolution that would make you and your family happier in your home - specifically, in your basement? Finishing a basement is one of those goals that many homeowners plan on, but often put off for one reason or another.

Lehigh Valley Business Cycle
Manor Makeover, Part 3: Renovation Reveal

Dan Kroll wasn't about to miss his HGTV moment. "This is as close as I get to a big reveal, except it's backward and I had nothing to do with any of this," he jokes as he opens the door to one of three recently renovated rooms in his home.

Lehigh Valley Business Cycle
Trees of Historic Bethlehem offer holiday decor inspiration

It's an integral part of the holiday decorating season. In the next few weeks, people across the Valley will be getting out boxes of ornaments, lights and tinsel to fill the branches on their Christmas trees with whimsical, nostalgic trinkets that recall memories. Many of us acquire new ornaments when we travel.

Lehigh Valley Business Cycle
Studio26 homes: 'High performance' and 'healthy' describe the homes of the future

What do you think of when you hear the phrase "custom home"? Usually, most people tend to think of one-of-a-kind, upscale creations that come with luxury upgrades and unique architectural elements. They think of a house that is specially designed to meet the specifications of the homeowners who commissioned it.

The Morning Call
Give your indoor plants the gift of light

It’s been 2 years since local entrepreneurs Paul Hodges (CEO), Michael Planer (design and development engineer) and Chris Clark (CMO) realized there was a market for a plant light developed especially for interior design – an LED light that is energy efficient, built to last, maximizes plant growth and is also aesthetically pleasing.

Lehigh Valley Business Cycle
Manor Makeover: Owner of former "Hess mansion" reaps the rewards of renovation

New sidewalks. Revamped landscaping. Irrigation across two acres of fenced-in yard. Masonry restoration. New paint in the formal living room and master bedroom. An upcoming renovation of the dining room and two guest bedrooms. Updated windows and lighting. And someday, more community fundraising events in a casino-themed basement-level bar and club area.

Lehigh Valley Business Cycle
Vintage treasures find new life at Chelsea Forge Antiques and Design

It's been said that in the antique world, there is a still a desire to see and touch a piece to truly appreciate its beauty. Tucked away between two vineyards in the quiet 208-acre village of Finesville, NJ - 20 minutes south of Easton and just across the Riegelsville bridge - is one of the area's best-kept secrets for dedicated antique and vintage hunters.

Lehigh Valley Business Cycle
Hot topic: Fire safety and the new generation of 'smart' smoke detection

Most fire safety stories would probably start out with scary statistics on how many injuries and deaths are caused by fires in the U.S. each year. What this article aims to do, however, is to start a conversation between you and your family about what you can do to increase your precautions and safety measures at home - particularly because homes burn faster today than they did 20 years ago.

Lehigh Valley Business Cycle
Lovely Lavender: Herb has uses in decor, the kitchen and more

Close your eyes. Take a nice, deep breath. Imagine the scent of lavender both uplifting and calming your senses. Lavender is a fragrance that is so familiar, even just imagining it is enough to soothe the brain. And that's what we tend to think of lavender for - as a base for oils, soaps, lotions, perfumes, sprays and bath salts.

Lehigh Valley Business Cycle
Making an offer: Avoiding common mortgage missteps as a first-time buyer

Mortgage. It can be an intimidating word, even for those who have all of their finances and paperwork in order before looking to make their first home purchase. For those going into the process totally blind, however, making the leap into home ownership can be daunting because of confusing jargon, a lack of understanding about the market, and lack of knowledge about how your financial state impacts your chances of getting approved.
Valley youth heed the call of volunteerism

Young people with a penchant for activism are hard at work this summer across the Lehigh Valley, assisting organizations that need a helping hand and also gaining invaluable experience that will benefit them as they move into adulthood. Volunteer experience has long been a secondary consideration on most students' resumes as they begin preparing for college and post-college life.

Lehigh Valley Business Cycle
Mosaics for the home: Putting the pieces together

By Shannon Sigafoos, Of The Morning Call There's something captivating about mosaics. Giant illustrations made of stone, glass, tile and other materials go beyond traditional subway style and are a genuine design statement that shouldn't be reserved just for a kitchen backsplash or bathroom.

The Morning Call
Don't stage it personally: Why staging your home is designing to sell

difference. Staging is all about a look that would appeal to a multitude of potential buyers and playing up the positive features of a space or a home so that a buyer can envision their own things in it. Interior design is all about your own personal taste, where your décor is based on your personality and you plan to live with that décor for quite a long time to come.
Surge in Valley hiring brings wide variety of employers to Career Fair

"Unlike any company you have ever seen before!" The headline on the handout provided by Smooth-On - maker of rubbers, plastics, foams and other materials used around the world to turn ideas into 3-dimensional reality - is a bold statement to make, but it was enough to grab the attention of prospective employees stopping by their booth at The Morning Call Career Fair on Tuesday, May 15 at Coca-Cola Park.

Lehigh Valley Business Cycle
Rent? Buy? Millennials flock to walkable communities, downtown amenities

For the past several years, millennials (commonly referred to as Gen Y) have been a force on the real estate market - but how many are your Lehigh Valley neighbors? A lot, as it turns out. The latest American Fact Finder community survey by the U.S.
New technologies can help seniors age in place

The newest in modern technology is giving older people more confidence in their ability to live alone or to live as independently as possible. It is also helping many families avoid the difficult decision to move an aging parent or loved one from their home into a full-time care facility.
Words of wisdom from successful women across the Valley: Thriving through difficult moments

A few weeks ago, we ran Part 1 in this series of the Valley's successful businesswomen revealing difficult career moments and how they overcame them. It's fascinating to read the perspectives of women across all different professions, each discussing the realities of business (and life), that there are bad times as well as good times, and that we all need to know how to deal with both.

Lehigh Valley Business Cycle
SOTA Idea House 2018: See the space, then get the look

Why is there a crushed velvet deep blue couch in the middle of this sitting room? This upcycled coffee table is made from wood pallets? Whose idea was this? How do I get this look? If you walk away from this year's SOTA (Society of the Arts) Idea House at HoudenHAL thinking thoughts similar to this, then the interior designers have done their jobs.
Down on the farm: Cultivate a farmhouse chic look that takes cozy to the next level

The popularity of farmhouse décor has been ongoing for years (I dare you not to think of the word "shiplap"). And while most people in the Lehigh Valley don't live in a farmhouse (or even close), it hasn't stopped us - like everyone else - from adding accessories that are welcoming, casual and livable to our homes.

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