Lehigh Valley Life & Health
Specialist in marketing collateral development, strategic planning, long and short-form writing, brand imaging, digital and social media, and media and customer relations.
Here you'll find work that I've done for Lehigh Valley Life & Health, The Morning Call's Studio 1847, The Morning Call (Tribune Publishing), the National Association of Colleges and Employers (NACE), Northampton Community College, and miscellaneous design projects I've done for community organizations. I've been able to help tell the stories of many community leaders, businesses and inspiring millennials throughout my career. Everyone has a story, and this portfolio showcases those stories while also showing you the area of my career that I enjoy the most - storytelling.
Lehigh Valley Life & Health
Gallery celebrates anniversary with the local community
Family-run Kutztown estate beckons as a local getaway with plenty of Italian charm
Dripped On Productions brings the power of public art to the Lehigh Valley
Barreform offers the Lagree Fitness™ Megaformer machines to enthusiastic converts. The workout uses the low-impact, toning principles of Pilates and adds resistance to build and sculpt muscles while increasing endurance.
The city’s transformation has looked to creativity as an economic catalyst
Jill KellyMcComsey connects her heart health to both her personal and professional life
Embassy Bank’s Uncommon Mortgage® offers a unique way to buy or refinance
The Morning Call - Studio 1847
Easton Hospital and Lehigh Valley Weight Loss provide comprehensive weight loss programs backed by interventional medicine
If you've ever felt a burning sensation in your throat or chest, then you - like one third of the population - have experienced heartburn. The key symptom is usually the taste of stomach acid in the back of your mouth, though other symptoms can include difficulty swallowing, chest pain (especially when lying down or eating), difficulty sleeping due to pressure in the chest, or a chronic cough.
Some prefer to keep their work and personal lives totally separate. Not Rogelio Castillo. His new business, The Coffee Shop Company on Hellertown's Main Street, features just the type of fresh, organic foods that he would find in his own kitchen - food that he would feed his own family.
A good club starts with a good golf course, but it's the full venue itself - as well as membership benefits - that really make the club what it is. At Hellertown's Steel Club, continuous improvements throughout the property pay homage to the rich history of the club and pedigree of the course while upgrading for the next generation.
In today's fast-paced society, sleep deprivation has become increasingly pervasive in our demanding daily routines. Whether we lose out on sleep because we don't make it a priority or due to unwelcome stress, insomnia or sleep disordered breathing, we put ourselves at a growing risk for a number of cardiovascular issues - including high blood pressure, stroke, atrial fibrillation, and heart disease.
If you're one of the 102 million Americans diagnosed with high cholesterol, it's likely that your physician has spoken to you about managing your LDL (low-density lipoprotein), the "bad cholesterol" that can lead to buildup in your arteries.
Golf isn't just a physical game - it's mental, as well. Every shot requires a measure of visualization, focus, and concentration. It stimulates the tracking functionality in the brain. It requires a lot of walking. All of these together help keep the brain and body active, and slows the aging process.
New and revitalized buildings across the Lehigh Valley continue to go up or have new life breathed into them, and these spaces - mixes of residential and commercial units - are putting a shine on the scene a year into their tenants occupying them.
With over 4,500 colleges and universities across the country, finding the perfect fit based on academic needs, learning styles and personality can be stressful. To make the process even more difficult, once a student narrows down the list, most colleges and universities have wildly diverging views on what makes an ideal candidate.
Grocer's Alley at Sullivan Trail doesn't look like your average townhome community. For starters, residents of the Forks Township neighborhood will never run into the problem of hearing their neighbors through the walls.
When you are young, befriending an older child is special. There is a mixture of curiosity, awe, acceptance, and belonging. A new-found sense of confidence. In a school setting, a bond with an older friend can provide a sense of safety when navigating school and life.
It's no secret that the world of the near future will be a very different place. Young people today will experience more change throughout their lives than any previous generation. They will need to be adaptable, open to new ideas, and comfortable with change.
There's real power behind a good beverage. Whether it's the aroma of coffee that gets us out of bed in the morning, the lure of weekend cocktails with friends, or a simple passion for pinot, prepared beverages are a communal good that tap into our senses, connect us with friends and can even help with stress relief.
Whether you want to lose 20 pounds or 200 pounds, St. Luke's Weight Management Center can help.
The revitalization of Southside Bethlehem
NCC's Culinary Arts program keeps service running smoothly across the Valley
Hospitality Management students discover that internships are the best way to get hands-on in the field.
Student veterans want to fit in but not blend in
How one student has overcome adversity to make a better life for herself
Can college offer students valuable, real life experience?
NCC alumni Joseph Hanyon and Connie Merwine's new home in Effort, PA creates living space with natural materials.
From the hundreds of entries, 12 alumni were chosen to appear on a billboard in 2012. So many other wonderful stories were told in those hundreds of nominations, we want to share them with as many Northampton devotees as possible. What better way to do this than by packing as many of the nominee stories as we could into a special issue of Northampton magazine?
NCC's longstanding radio/television program has been responsible for launching hundreds of broadcast careers.
Miscellaneous Community Projects
A flyer I designed for Bethlehem Rotary's annual golf tournament
Media kit I created from scratch for the Bethlehem launch of Hatch House Ventures
Annual Report I designed for the Hispanic Center of the Lehigh Valley, created with InDesign
National Association of Colleges & Employers
A recruitment mailer for NACE's annual RLI Institute
A membership kit written and designed to send to new members
Indulge Lehigh Valley magazine
Less than an hour southeast of the Lehigh Valley, along the banks of the Delaware River, lies charming Frenchtown, NJ.
Trying to decide between elegant and casual dining can often be an ordeal. "Elegant" can sometimes make a meal out feel more like a chore, while "casual" shoots for great food without all of the fuss, but can get ambiance right and the plate all wrong.
Diverse comfort food is what's on the menu at Sagra Bistro & Bar this fall - the kind that will remind you of the homestyle dishes your mother used to make. In this case, owner Robyn Cavallaro is turning to her own mother's recipes for each week's specials, making savory additions to a seasonal menu already perfect for warming you on a crisp day.
It is not a stretch to say that the opening of the Apollo Grill 18 years ago paved the way for the many restaurants that have since dotted Bethlehem's downtown district. The popular eatery debuted at 85 W. Broad St.
Your best option for beating colon cancer - the second-leading cause of cancer death in the United States - is actually preventing it with regular colonoscopies. What happens, however, if you've already been diagnosed? Lehigh Valley patients looking for cutting-edge colon cancer treatment no longer need to travel to Philadelphia or New York; state-of-the-art robotic-assisted surgery is revolutionizing colon cancer treatment here in the Lehigh Valley.
Dogs just want to have fun - and the Valley has no shortage of places you can take your canine companion.
If you've never tried to run before, you may have been put off by the uncertainty of getting started. Many would-be runners face questions about how to begin, what they need in the way of shoes and equipment, how to prevent sore muscles and even where to run.
Tap into your inner explorer and let your summer unfold on a whim: The best things to do this summer across the Valley
The Morning Call
Everyone knows that you can experience a new place by taking in its sights and sounds. But let's face it: Eating your way through a new destination is way more fun. And whenever you're grabbing a heaping forkful of local cuisine in a place that's new to you, you're poised to learn about flavors, customs and cultural events.
How often does it feel like we're all just trying to manage the chaos of life - navigating different responsibilities while dealing with inevitable interruptions? No matter our ages, backgrounds or circumstances, we live in a fast-paced world where many are more adherent to screens and social media than we are to what's actually happening around us.
With the change into a new year comes everyone's newest resolutions. Have you considered a resolution that would make you and your family happier in your home - specifically, in your basement? Finishing a basement is one of those goals that many homeowners plan on, but often put off for one reason or another.
Dan Kroll wasn't about to miss his HGTV moment. "This is as close as I get to a big reveal, except it's backward and I had nothing to do with any of this," he jokes as he opens the door to one of three recently renovated rooms in his home.
For many Baby Boomers - and for the generations they have since raised - trains are as synonymous with Christmas as Santa, stockings and the star on top of the tree. For nearly a century, real trains have exemplified the hustle and bustle of the world that dramatically increases during the holiday season.
A well-planned and executed home redesign is all about re-imagining your space and style - but it's also entirely about the way that you use your home. How often do we get caught up in wanting a project done but not knowing where to start?
It's an integral part of the holiday decorating season. In the next few weeks, people across the Valley will be getting out boxes of ornaments, lights and tinsel to fill the branches on their Christmas trees with whimsical, nostalgic trinkets that recall memories. Many of us acquire new ornaments when we travel.
Nobody ever intends to hire a contractor, electrician, painter or plumber who doesn't have you and your home's best interests at heart, but it often doesn't take much for home renovation projects to set off frustrations - particularly when you're dealing with an older property.
What do you think of when you hear the phrase "custom home"? Usually, most people tend to think of one-of-a-kind, upscale creations that come with luxury upgrades and unique architectural elements. They think of a house that is specially designed to meet the specifications of the homeowners who commissioned it.
It’s been 2 years since local entrepreneurs Paul Hodges (CEO), Michael Planer (design and development engineer) and Chris Clark (CMO) realized there was a market for a plant light developed especially for interior design – an LED light that is energy efficient, built to last, maximizes plant growth and is also aesthetically pleasing.
As soon as the first drift of chilly air makes its way through the Lehigh Valley, many of us are ready to decorate our homes for the fall season. Some of us start in early September to take advantage of having the colors up for at least a few months - and why not?
New sidewalks. Revamped landscaping. Irrigation across two acres of fenced-in yard. Masonry restoration. New paint in the formal living room and master bedroom. An upcoming renovation of the dining room and two guest bedrooms. Updated windows and lighting. And someday, more community fundraising events in a casino-themed basement-level bar and club area.
It's been said that in the antique world, there is a still a desire to see and touch a piece to truly appreciate its beauty. Tucked away between two vineyards in the quiet 208-acre village of Finesville, NJ - 20 minutes south of Easton and just across the Riegelsville bridge - is one of the area's best-kept secrets for dedicated antique and vintage hunters.
Most fire safety stories would probably start out with scary statistics on how many injuries and deaths are caused by fires in the U.S. each year. What this article aims to do, however, is to start a conversation between you and your family about what you can do to increase your precautions and safety measures at home - particularly because homes burn faster today than they did 20 years ago.
Close your eyes. Take a nice, deep breath. Imagine the scent of lavender both uplifting and calming your senses. Lavender is a fragrance that is so familiar, even just imagining it is enough to soothe the brain. And that's what we tend to think of lavender for - as a base for oils, soaps, lotions, perfumes, sprays and bath salts.
Mortgage. It can be an intimidating word, even for those who have all of their finances and paperwork in order before looking to make their first home purchase. For those going into the process totally blind, however, making the leap into home ownership can be daunting because of confusing jargon, a lack of understanding about the market, and lack of knowledge about how your financial state impacts your chances of getting approved.
Young people with a penchant for activism are hard at work this summer across the Lehigh Valley, assisting organizations that need a helping hand and also gaining invaluable experience that will benefit them as they move into adulthood. Volunteer experience has long been a secondary consideration on most students' resumes as they begin preparing for college and post-college life.
By Shannon Sigafoos, Of The Morning Call There's something captivating about mosaics. Giant illustrations made of stone, glass, tile and other materials go beyond traditional subway style and are a genuine design statement that shouldn't be reserved just for a kitchen backsplash or bathroom.
difference. Staging is all about a look that would appeal to a multitude of potential buyers and playing up the positive features of a space or a home so that a buyer can envision their own things in it. Interior design is all about your own personal taste, where your décor is based on your personality and you plan to live with that décor for quite a long time to come.
"Unlike any company you have ever seen before!" The headline on the handout provided by Smooth-On - maker of rubbers, plastics, foams and other materials used around the world to turn ideas into 3-dimensional reality - is a bold statement to make, but it was enough to grab the attention of prospective employees stopping by their booth at The Morning Call Career Fair on Tuesday, May 15 at Coca-Cola Park.
For the past several years, millennials (commonly referred to as Gen Y) have been a force on the real estate market - but how many are your Lehigh Valley neighbors? A lot, as it turns out. The latest American Fact Finder community survey by the U.S.
The newest in modern technology is giving older people more confidence in their ability to live alone or to live as independently as possible. It is also helping many families avoid the difficult decision to move an aging parent or loved one from their home into a full-time care facility.
A few weeks ago, we ran Part 1 in this series of the Valley's successful businesswomen revealing difficult career moments and how they overcame them. It's fascinating to read the perspectives of women across all different professions, each discussing the realities of business (and life), that there are bad times as well as good times, and that we all need to know how to deal with both.
Why is there a crushed velvet deep blue couch in the middle of this sitting room? This upcycled coffee table is made from wood pallets? Whose idea was this? How do I get this look? If you walk away from this year's SOTA (Society of the Arts) Idea House at HoudenHAL thinking thoughts similar to this, then the interior designers have done their jobs.
If you're like many working women today, you've probably struggled with a professional roadblock or circumstance that, at one time, may have felt like it could have derailed your career. As much as we'd love for our paths to be free of wrong turns or difficulties, it rarely happens that way.
The popularity of farmhouse décor has been ongoing for years (I dare you not to think of the word "shiplap"). And while most people in the Lehigh Valley don't live in a farmhouse (or even close), it hasn't stopped us - like everyone else - from adding accessories that are welcoming, casual and livable to our homes.
The Perfect Fit for Working Women provides clothing and a second chance for area women
How much do you know about how mindfulness can be applied in a professional situation?
When it comes to careers, there is a lot at stake. Sometimes, we face decisions that are difficult to make.