United States
Strategic content marketing leader and AI evangelist with 17 years of marketing experience, including 8+ in fast-paced SaaS and AI startups. Recently earned Scaling AI Certification from the Marketing AI Institute, deepening my expertise in building AI-powered content systems that blend efficiency with story-first strategy.
I’m passionate about weaving GenAI into scalable workflows that help teams
create faster, think bigger, and deliver strategic content assets that drive pipeline and resonate authentically with key audiences. Rooted in empathy and clarity, my approach ensures AI enhances capability without sacrificing the power of meaningful storytelling and emotional engagement.
I wrote this 2-minute assessment to help HR leaders evaluate their current response plan, uncover potential gaps, and take steps toward an integrated, trauma-informed approach that supports the entire workforce, including HR.
I led the development and launch of this Forrester Consulting study, overseeing survey creation, data and editorial review, creating the go-to-market content strategy, and writing all the promo copy. The report drove strong early performance—377 downloads, 328 MALs, and 63 MQLs within the first 30 days—positioning Spring Health as a strategic thought leader in workplace mental health.
I drove the strategy, development, and launch of this trend-driven thought leadership campaign, designed to spark demand and position Spring Health at the forefront of workplace mental health. I also wrote all the promo copy. The report generated 726 downloads, 514 MALs, 212 MQLs, and influenced over $1.1M in open pipeline opportunities.
I wrote this high-converting landing page to support lead generation, drive SEO traffic, and increase guide downloads. Focused on clarity, value, and action, the copy was designed to resonate with HR buyers and boost conversion across paid and organic channels.
I led this full-funnel campaign from concept to launch—developing the outline, content strategy, and promotional copy, and overseeing editorial review. This industry-specific guide offers tailored mental health strategies for employers, reinforcing Spring Health’s authority and deepening engagement across target verticals.
Employee burnout is a widespread issue that keeps HR leaders up at night—and they’re often feeling it themselves. I wrote this blog to support them with actionable, empathetic strategies for not just addressing burnout, but transforming it into sustained enthusiasm that fuels long-term engagement and impact.
Drawing on my deep expertise as a certified coach for introverted professionals—and my own lived experience navigating corporate life as an introvert—I wrote this blog to challenge the most common misconceptions about introverted employees. It offers People leaders practical, empathy-driven guidance to help introverts shine, contribute fully, and feel seen for their strengths.
Inspired by clinical insights from our expert team, I wrote this blog to raise awareness on World Mental Health Day and highlight practical ways organizations can support employee wellbeing. It emphasizes global mental health challenges while offering actionable strategies to foster a healthier, more resilient workforce.
In this blog, I explore how evolving workplace trends are reshaping priorities to support family wellbeing. Drawing on research and industry insights, I highlight why employers must embrace family-centered policies to foster employee satisfaction, retention, and overall mental health in the future of work.
In response to the onset of the Ukraine war, I wrote this blog to share key takeaways from a webinar with clinicians and trauma experts. It provides practical guidance to help organizations and individuals manage the unique mental and emotional challenges that arise during times of conflict, emphasizing the importance of support and self-care.