Shannon Layne Nomann

Marketing & UX Copywriter. Product marketing specialist.

United States

I have years of experience writing and editing marketing, brand, UX, and creative messaging in the B2C and B2B tech sphere for digital and print channels. I also excel in writing messaging for creative campaigns, acquisition and retention strategy, product and feature launches, and more. I have the most experience writing for web/digital (landing pages, headlines, etc.) and email (leads acquisition, feature awareness, winback, retention, etc.) but am confident in social, ads, blog, editorial, video, brochures and white papers, direct mail, and just about anything else. I am also experienced in UX writing, working in collaboration with designers on projects like in-app copy and notifications, service emails, purchase and cart flow, web pages, and more.

If you want a sharp and intuitive writer who can iterate entire campaigns, crafts work that both resonates and converts and that connects with people, I'd love to chat.

Experienced in use of Outlook, Google Suite, Figma, Wrike, JIRA, and more.

I’m the author of thirteen YA books published by EPIC Press, a division of ABDO publishing. In my spare time I love to read, go to the beach, and travel. I also spend a lot of time watching birds in the backyard with my wife, who is a veterinarian.

Fun Facts:
I was raised in Humboldt County, in the far reaches of Northern California.
My family and I plan to climb Half Dome in Yosemite this fall for the first time.
In my spare time, I love to travel (some favorite places are Mendocino, Maui, and the East Coast), and my wife and I have a little girl, two cats, and a dog.

Portfolio

Google Fi Wireless @ Google | B2C

Google Fi
12/01/2022
Holiday email to leads

Find the perfect phone for anyone on your list, so you can stream, scroll, and stay connected all season long.

Lumen Technologies | B2B

Lumen
04/09/2021
Finding Your Edge In The App-Driven Future | Infographic

Sample: Edge isn't a location. It's a new way to deliver apps through a combination of distributed compute, high-performance network, automated security and open orchestration for latency-sensitive, bandwidth-intensive applications like IoT, ML, AI and streaming analytics. It goes wherever your data or customers need it, and it's enabling massive change on industries at every level of society.

Lumen
04/09/2021
Cloud + Edge: Performance Meets Proximity | Infographic

Sample: Meet the platform built for low-latency cloud and edge Lumen® Edge Computing Solutions are an ideal complement to cloud, unifying distributed hybrid infrastructures into a seamless solution for deploying next-gen applications, compute or data with maximum interoperability, speed and low TCO.

Freelance Writing | Betches

Sonic Internet | Web & Blog | B2B & B2C

Sonic Blog
07/25/2017
Sonic tops EFF privacy scorecard

We put our members first, and that's especially true when it comes to privacy. As the industry leader on consumer privacy protection, we guard our customer's data like no one else because we understand that your use of the Internet is private, and that we must ensure our members feel secure.

Sonic Blog
12/12/2017
Net neutrality lives on with Sonic

You may have heard: the internet as we know it is in grave danger. This isn't a new topic. This is something that's been in the news and at the top of Sonic's radar for years. But we're here to tell you that no matter what happens, Sonic remains committed to the principles of net neutrality.

Sonic Internet | Campaigns & Product Launches

Sonic Internet
12/01/2018
Direct Mail Piece, Holiday Campaign

Direct mail tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.

Sonic Internet
12/01/2018
Direct Mail Piece, Holiday Campaign

Direct mail tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.

Sonic Internet
12/01/2018
Door Hanger | Sonic Holiday Campaign

Door hanger tactic used in the implementation of the Sonic Internet Holiday campaign, featuring the theme of believing in the power of internet and invoking holiday nostalgia with popular, familiar topics like holiday movies, hot cocoa, warm sweaters, etc.

Beverly Hills Prep Young Adult book series, samples from books 1-3 of 6

Epic Press by ABDO Publishing
08/01/2018
If I Fall (Book One)

Nora is a first year at Beverly Hills Preparatory Academy, attending thanks to one of the limited scholarships offered by the school. In a world where it seems like everyone's parents are millionaires, Nora can't help feeling shy and self-conscious of her status. But when she is invited to a dance with a neighboring boys' prep school, she meets someone special. When everything changes, Nora will have to decide for herself where she belongs. "If I fall" is book #1 from "Beverly Hills Prep", an...

Epic Press by ABDO Publishing
08/01/2018
Beneath The Surface (Book Two)

Vivienne is a senior, and one of the most popular girls at Beverly Hills Preparatory Academy. But when a new girl arrives and throws everything out of balance, Vivi's perfect world falls into jeopardy. Cat is confident and honest, and her casual friendliness disarms Vivi's cool exterior. As their friendship changes, a secret is revealed to the entire school, and nothing within Beverly Hills Prep will ever be the same. "Beneath the Surface" is book #2 from "Beverly Hills Prep", an EPIC Press...

Epic Press by ABDO Publishing
08/01/2018
Lighter Than Air (Book Three)

Marina is a second year at Beverly Hills Prep and a member of the school dance team. With only limited spots available in the annual spring showcase, she feels more pressure than ever to perform. After everyone realizes what's happening, the school administration forces her to go to counseling for an eating disorder. All Marina cares about is her performance in the showcase--but will her disease get in the way of her dream? "Lighter Than Air" is book #3 from "Beverly Hills Prep", an EPIC...

Published Creative Writing

Rejection Letters
08/30/2022
The Owl

We spotted the owl in our backyard a few days after my surgery, perched on a palm tree branch of all things.

Complete Sentence
07/09/2022
One Pink Line

There are a lot of angles to look at a negative pregnancy test, from the inches-away-squint to the flashlight-illuminating inspection, but all of them feel like a hand stuck deep into black water, the emptiness of clutching at your caved-in stomach, the hollowed-out tree sensation that comes only from losing something you've never seen or held in your hands, a dream hissing toward death as the sun rises and the dark, safe places are set on fire.

Ellipsis Zine
04/23/2021
god lives in a birdhouse in the redwood forest

My sister had recently gotten a slingshot and it was magnificent. She abandoned it within hours but I’d become attached to the mechanism and could now shoot things with the accuracy of a 21st-century, mostly-gay Annie Oakley (what was I going to do about that though, really, oh god what was I going to do).

The Bookends Review
05/08/2020
The Gift

A part of you will always be that girl crying on the sidewalk, the girl whirling around for one last kiss.