Sarah Wallace

I'm a content marketing consultant who helps fintech, insurtech, and HR tech companies tell their stories with clarity and impact. With over a decade in B2B tech—including roles at Adyen, Noyo, and leading my own consultancy, Moodbeam Content—I specialize in creating content that connects to real business outcomes.

My expertise spans ghostwriting, content production, editorial strategy, and social media marketing. I've produced everything from executive thought leadership and case studies to ebooks, video scripts, and comprehensive go-to-market content for product launches.

What sets me apart:

• I connect content to business goals, not just output. Before writing a single word, I ask: What's the objective? How will we measure success? This strategic approach ensures every piece moves the needle and gives my clients insights into what's working.

• I translate complexity into clarity. Whether it's embedded finance, benefits administration, or compliance workflows, I break down technical topics into engaging narratives that resonate with the intended audience. My background across fintech, insurtech, and HR tech means I hit the ground running with industry fluency.

• I deliver quality work with zero drama. Clients describe me as thorough, empathetic, and a pleasure to work with. I adapt quickly to different brand voices, take feedback like a pro, and meet deadlines without sacrificing quality.

Select clients: Adyen, Volt.io, Checkr, SmartRecruiters, TripleTen, Salesforce, Gladly, Lever.