Sesen Yohannes

Copywriter, Content Strategist

United Arab Emirates

American-born, Dubai-based communications professional with a background in international business and marketing, and a strong track record supporting PR, community initiatives, and content development. With hands-on experience at leading agencies for local and global brands, I’ve contributed to editorial features, campaign toolkits, social media calendars, and thought leadership across sectors like healthcare, lifestyle, corporate, sustainability, and tech.

I’m a thoughtful storyteller with a sharp editorial eye and an instinct for what resonates with digital audiences. Whether supporting online community efforts, assisting in performance-led content development, or collaborating cross-functionally on strategy, I bring creativity, cultural fluency, and clarity to every project. Adaptable, detail-oriented, and proactive — I thrive in fast-paced environments where brand voice and business goals intersect.

Portfolio
Fictional Publication: Nuances
07/16/2023
Fashion Forward: Gen Z's Influence on Making the Shift Towards Sustainable Clothing

Gen Z's visionary approach to sustainable style. Discover how Gen Z is spearheading the transformation of the fashion industry by championing ethical practices and embracing sustainability. Dive into the innovative approaches they're taking towards making conscious choices, and how they're slowly but steadily re-shaping the future of fashion.

Website, Online Marketplace, Catalogue, Brochure
07/15/2023
Product Description Spec: Fictional Headphones "Electris ProX"

Introducing the new Electris ProX: Wired headphones that will redefine your listening experience. Enjoy the exceptional audio quality, unparalleled comfort, portability and durability. Discover the details of this model in our product description below.

Spec Samples