Sean Higgins

Product and Content Marketer - Climate Tech and AEC

United States

I plan and execute marketing strategies that help tech companies tell a powerful story in clear, simple language.

My clients say I have "an innate ability to break down complex topics into digestible, engaging content that tells the right story to the right people."

In the past 10+ years, I have provided strategy and writing services to marketing and sales teams in climate tech, AEC, SaaS, robotics, 3D capture, heavy industry, AI, and a bunch more. (I learn fast.)

These days, I am focusing my energy on making a positive difference: I am looking for work with mission-driven tech companies, particularly those under the climate tech and AEC umbrellas.

A few highlights from recent years:

→ Boston Dynamics tapped me to write the first case studies for Spot in the year leading up to its $880m investment by Softbank

→ PTC liked my explainer of its augmented reality tech so much, the company used it to educate 7,500 of its own employees

→ I helped my client NavVis launch two products. My sales, marketing, and blog assets helped increase site traffic by 102%, session-to-contact rate by 40%, and conversion rate by 20%

→ I reached 20k 3D technology and construction professionals every week with my 3D tech newsletter.

Portfolio

Blog Posts

Contentful
Understanding content governance

Ghostwritten SEO blog post for SaaS company. Focused on the term "content governance" and written in the form of an explainer article.

In-Depth Educational Guides

NavVis
The definitive guide to scan-to-BIM

Pillar page for a 3D-scanning vendor. Step-by-step guide that explains the use of 3D scanning technology for the creation of detailed building models (BIM).

Case Studies

Boston Dynamics
Brasfield & Gorrie

Case study for robotics client. Tells the story of general contractor Brasfield & Gorrie, which integrated Spot with DroneDeploy's SaaS product for automated and centralized site documentation.

White Papers

Navvis
NavVis VLX 3 Accuracy White Paper

A whitepaper for 3D-scanning vendor. Makes it simple (or as simple as possible) to understand how the company's developers, surveyors, and engineers verified the accuracy of its mobile 3D scanner.

Interviews

Web Copy

Skiprobotics
About Us | Skip Robotics

For a robotics company. A new "about us" page that tells the company's story to potential customers quickly and clearly.

Podcasts

Spatial Reality Podcast
The truth about spatial AI. With Baptiste Tripard

Longform interview with Baptiste Tripard, CMO of French startup Alteia, to explain how AI can extract value from your lidar, satellite, nerf, and other kinds of spatial data.

Sponsored Content

Marketing Emails

Paracosm
What is Handheld Lidar?

For my 3D-scanning startup. Email one in a four-email course that introduces new customers to 3D technologies.

Tech Journalism

SPAR 3D
04/11/2018
Fyuse: 3D "version 2.0"

Feature-length article about Fyuse, who developed a new way to capture 3D data with a smartphone.