Climate-Tech Marketing Education
I help tech companies tell powerful, authentic stories with support for branding, messaging, and content strategy and writing.
My clients say I have "an innate ability to break down complex topics into digestible, engaging content that tells the right story to the right people."
In the past 10+ years, I have supported marketing and sales teams in climate tech, AEC, SaaS, robotics, 3D capture, heavy industry, AI, and a bunch more. (I learn fast.)
These days, I am focusing my energy on making a positive difference: I am looking for work with mission-driven tech companies, particularly those under the climate tech and AEC umbrellas.
A few highlights:
→ Boston Dynamics tapped me to write the first case studies for Spot in the year leading up to its $880m investment by Softbank
→ PTC liked my explainer of its augmented reality tech so much, the company used it to educate 7,500 of its own employees
→ I helped my client NavVis launch two products. My sales, marketing, and blog assets helped increase site traffic by 102%, session-to-contact rate by 40%, and conversion rate by 20%
→ I reached 20k 3D technology and construction professionals every week with my 3D tech newsletter.
Climate-Tech Marketing Education
A value‑first messaging playbook for climate‑tech founders.
A fresh playbook for cutting through the noise in a changed climate market.
How to tell your story without sounding like every other climate company
Thought Leadership
The January 2020 cover story for LiDAR Magazine. An article that promotes Paracosm by discussing the history and applications of handheld scanning.
Thought leadership interview for 3D-scanning vendor. Focuses on the rise of software in 3D technology.
An interview with the R&D leader at an industry 4.0 technology company. Valentin Heun is developing a platform that eliminates the difference between "real" and "virtual" worlds on the factory floor.
Case Studies
Case study for robotics client. Tells the story of general contractor Brasfield & Gorrie, which integrated Spot with DroneDeploy's SaaS product for automated and centralized site documentation.
Case study for AEC software client. How a large construction company used this automated modeling software to speed up their MEP modeling.
Case study for 3D-scanning vendor. Tells how as-built capture company Existing Conditions produced its best work yet with the help of the NavVis VLX SLAM scanner.
Blog Posts