Blog Posts
I plan and execute marketing strategies that help tech companies tell a powerful story in clear, simple language.
My clients say I have "an innate ability to break down complex topics into digestible, engaging content that tells the right story to the right people."
In the past 10+ years, I have provided strategy and writing services to marketing and sales teams in climate tech, AEC, SaaS, robotics, 3D capture, heavy industry, AI, and a bunch more. (I learn fast.)
These days, I am focusing my energy on making a positive difference: I am looking for work with mission-driven tech companies, particularly those under the climate tech and AEC umbrellas.
A few highlights from recent years:
→ Boston Dynamics tapped me to write the first case studies for Spot in the year leading up to its $880m investment by Softbank
→ PTC liked my explainer of its augmented reality tech so much, the company used it to educate 7,500 of its own employees
→ I helped my client NavVis launch two products. My sales, marketing, and blog assets helped increase site traffic by 102%, session-to-contact rate by 40%, and conversion rate by 20%
→ I reached 20k 3D technology and construction professionals every week with my 3D tech newsletter.
Blog Posts
Product blog for robotics company. About the use of robotics and artificial intelligence (AI) to identify warning signs of impending issues before they cause damage or outages.
Ghostwritten SEO blog post for SaaS company. Focused on the term "content governance" and written in the form of an explainer article.
Ghostwritten post for SaaS company -- making a case for the platform as the keystone of a modern e-commerce operation.
Product blog for a 3D-scanning vendor. An explainer covering the value that mobile mapping can bring to construction companies.
Ghostwritten educational blog post for a climate-tech solution. Educates utility owners about how to choose a remote sensing tool for their vegetation management programs.
In-Depth Educational Guides
Pillar page for a 3D-scanning vendor. Offers a 101 overview of simultaneous localization and mapping (SLAM), how it works, and why it's important to the future of mobile mapping technology.
Pillar page for a 3D-scanning vendor. Step-by-step guide that explains the use of 3D scanning technology for the creation of detailed building models (BIM).
Case Studies
Case study for 3D-scanning vendor. Tells how as-built capture company Existing Conditions produced its best work yet with the help of the NavVis VLX SLAM scanner.
Case study for robotics client. Tells the story of general contractor Brasfield & Gorrie, which integrated Spot with DroneDeploy's SaaS product for automated and centralized site documentation.
Case study for AEC software client. How a large construction company used this automated modeling software to speed up their MEP modeling.
White Papers
A whitepaper for 3D-scanning vendor. Makes it simple (or as simple as possible) to understand how the company's developers, surveyors, and engineers verified the accuracy of its mobile 3D scanner.
Downloadable report for AEC software vendor. A guide detailing tips and tricks for 3D building capture, as explained by experts in scan-to-BIM.
Interviews
An interview with the R&D leader at an industry 4.0 technology company. Valentin Heun is developing a platform that eliminates the difference between "real" and "virtual" worlds on the factory floor.
Thought leadership interview for 3D-scanning vendor. Focuses on the rise of software in 3D technology.
Web Copy
For my 3D-scanning startup. Web copy for the PX-80 handheld scanner.
For a robotics company. A new "about us" page that tells the company's story to potential customers quickly and clearly.
Podcasts
Longform interview with the Open Geospatial Consortium's CEO Nadine Alameh on why big tech is buying in to her organization -- and how it could affect you.
Longform interview with editor of The Immersive Wire to dispel some common misconceptions about AR/VR and explain why most of us are wrong about the metaverse.
Longform interview with Baptiste Tripard, CMO of French startup Alteia, to explain how AI can extract value from your lidar, satellite, nerf, and other kinds of spatial data.
Sponsored Content
A sponsored blog post for an industry publication focused on customer insight.
Editorial-style sponsored content that promotes Bentley Systems by telling an engaging story about their customer.
The January 2020 cover story for LiDAR Magazine. An article that promotes Paracosm by discussing the history and applications of handheld scanning.
Marketing Emails
For my 3D-scanning startup. E-blast announcing a new business partnership to our customers.
For my 3D-scanning startup. Email one in a four-email course that introduces new customers to 3D technologies.
Tech Journalism
Feature-length article about Boston architecture firm Arrowstreet, which is widely seen as an innovator in the use VR and AR.
Feature-length spotlight of Carmera, who uses 3D data captured by self-driving cars to generate maps.
Feature-length article about Fyuse, who developed a new way to capture 3D data with a smartphone.