Scott O. Handy

Business results don’t happen by ticking the box on content deliverables: email, landing page, white paper, etc. In fact, focusing on such tactics alone is detrimental. Business results, such as customer acquisition and brand equity, can only ensue from content that delivers the right message to the right audience in ways that are engaging, valuable, and actionable.

I am dedicated to creating such content — and building a content operation that does so at scale — by inspiring like-minded professionals who believe, as I believe, that bad content is insulting and all-too-common, and that great content is a differentiator that can change a brand, its audience, and the world.