Sara Longini

Creative Content, Editing, and Copywriting

United States

Equal parts engaging, accessible and informative; naturally connects with audiences from a broad range of demographics and backgrounds; creates impactful, original copy to both innovate and preserve your unmistakable brand voice; uses puns responsibly. Hilarious upon request.

Portfolio

Short Form Writing Samples

DesignLab Assignment
E-commerce Copy Mockup

Collaborated with a graphic designer on a UX Academy DesignLab assignment. Provided E-commerce/UX/retail copy for a fictional brand.

Replicon
New Features Email

An email explaining new features and encouraging existing users to register for a webinar.

Replicon
Weekly Newsletter

Weekly internal newsletter documenting product changes, industry news, encouraging social engagement, and more.

Replicon
IT Poster #3

One of several informational posters requested by IT to circulate internally around the company.

Replicon
Exit Surveys

Exit surveys written for customers leaving the website.

Replicon
IT Poster #2

One of several informational posters requested by IT to circulate internally around the company.

Replicon
PSA Postcard for Lead Generation

A postcard sent out to specific leads/companies with some information on Replicon's Professional Services Automation Solution.

Replicon
Holiday Card

A time tracking company's annual holiday card, mailed to customers and investors.

Long Form Writing Samples

Replicon
07/30/2020
The Four Biggest Challenges Stifling Your Profitability

It's safe to say that it's been a tough year for doing business. Maintaining an organized revenue stream and ensuring a steady cash flow has never exactly been a walk in the park, but as the pandemic continues to ravage the economy, business leaders have been tirelessly investigating how they can remain profitable while ensuring that their employees stay safe.

Replicon
07/09/2020
Services Organizations Can’t Be Customer-centric Without Being Employee-centric

Many services businesses claim to be "customer-centric", but what exactly does that mean? In this age of customer authority, putting the client first is a given - but it's just a meaningless buzzword if the proper supports aren't in place. Services firms cannot empower their clients without first empowering their employees.

Replicon
04/24/2020
The Key to Cash Flow Management in Professional Services

Services businesses generally boast one of the highest skilled workforces across the globe - and as a result, some of the highest paid as well. Paying employee salaries, covering software purchases, G&A expenses, and more; when it comes to assessing cash flow in professional services organizations, outflows are already pretty well defined.

Replicon
02/13/2020
Making Diversity Work In Professional Services Firms

Professional services organizations continuously strive to expand their customer base, bring in best-in-class talent, and pursue resources with specialized skills. As a result, reaching into new geographies has become increasingly prevalent in services businesses over the past few years.

04/29/2019
Replicon helps businesses transform time management into time intelligence at the APA Congress...

It's no secret that keeping a global, multi-location business running smoothly can be fraught with challenges. It's only when one begins itemizing each moving part that it can begin to feel overwhelming: supervising multiple employee types, local payroll vendors, and providers; securely tracking and managing a remote workforce; ensuring compliance with relevant pay rules - ...

Replicon
03/11/2019
How To Leverage ERP for Time Tracking

Originally designed to manage core finance and accounting processes, implementing and maintaining an Enterprise Resource Planning (ERP) system has become a near-ubiquitous staple in the business world. They don't come cheap, however - and after dedicating an extensive amount of time and money on implementation and deployment, multinational companies hope to rely on these backend systems to help them manage enterprise time as well.

Replicon
09/03/2018
HR Technology Conference, Las Vegas

Take a moment, close your eyes, and picture your organization's entire gross pay ecosystem on a map. How many vendors do you see? How many different systems are solving the same problem in a slightly different way, in different locations across the globe?

Ghostwritten Content

Replicon
07/24/2020
Embracing Digital Transformation Without Disruption

July 23, 2020 By Raj Narayanaswamy, Co-founder and Co-CEO at Replicon Confronting change and upheaval around almost every corner has been something of an unofficial theme this year, as 2020 - still only around halfway through - marks one of the most unusual time periods on record.

Replicon
05/05/2020
5 Tips for Managing Remote Project Teams in the Time of COVID-19

In today's age of globalization and technical advancement, many organizations have seen considerable success giving some employees the option to work remotely - but what happens when it's no longer an option? With the rise of COVID-19 forcing entire teams to continue their work remotely, many project leads and employees alike are entering new territory.

BenefitsPRO
08/01/2019
On-demand pay: What employers need to know | BenefitsPRO

Movies, food, transport, and more—with just a few clicks in an app, we have access to a seemingly infinite amount of goods and services on-demand. With the ever-prescient forecasters of what the people want next, getting paid probably should have been the number one guess.

Accounting Today
02/28/2019
The biggest threats to profitability in professional services firms

Momentum is increasing in professional services firms, and with it comes a continuously evolving landscape that can be difficult to keep up with. Whether it's evolving workforce dynamics, an increasingly remote workforce, the changing cost structure of services, or heightened competition between firms, shifting dynamics - both internally and externally - make for a challenging market.

business.com
05/08/2019
3 Lessons From Brexit on Change Management

With Brexit teetering on the edge of disrupting every facet of British policy and administration, businesses around the world with ties to the UK are bracing for impact - or at least a potential impact. According to an in-depth study by Professor Jonathan Portes of King's College London, "Almost any plausible outcome will result in an increase in regulatory burdens on business ...

Entrepreneur
10/17/2019
The Risky Business of Enabling a "Fake it Till You Make it" Culture

The 'fake it till you make it' approach didn't become popular overnight - some VC firms have strengthened its appeal by playing into it repeatedly, funding the hotshot entrepreneur with the right-pedigree, supporting only those who can raise the highest valuation, and encouraging growth above all else.

Recruiter
Are Gig Workers Considered Contractors After All?

In what could be a landmark decision for the future of the gig economy, the Department of Labor (DOL) has classified the workers of an anonymous "virtual marketplace" company as independent contractors, not employees.

Entrepreneur
12/03/2018
How Artificial Intelligence Can Help You Better Manage Your Time

4 min read Opinions expressed by Entrepreneur contributors are their own. Evolving trends in the workforce are encouraging companies to reexamine their legacy ecosystems, and many are discovering that they lack the capacity most businesses today require to manage the modernization and digitalization of their workforce.

HR Daily Advisor
09/11/2018
Ghost Employees: Stop Losing Money to Phantom Employees

We may still be a ways from Halloween, but some spookier lore lingers all year round-like that of the mysterious "ghost employee." And what exactly is a ghost employee? The explanation is less mysterious: A ghost employee is actually just payroll fraud. When someone is on a company's payroll but doesn't actually work for the ...

Enterprise Times
08/23/2018
Breaking Business Myths with Time Intelligence - Enterprise Times

Working with a variety of clients across the globe, we hear a strikingly similar number of stories from C-level executives. From their vantage point, everything is mostly under control. " I know my business is doing fine," they'll say, " but there's a 12 million dollar leakage that we don't have the right tools to plug.

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