Featured
Sarah Trainor Seidman
Creative Marketer
United States
Based in sunny Los Angeles with 10+ years of marketing experience. Now available for a remote or hybrid role.
United States
Based in sunny Los Angeles with 10+ years of marketing experience. Now available for a remote or hybrid role.
Featured
An original creative concept for Honey in Germany. This ad was so successful we later localized it for use in other countries.
A blog post announcing exciting new SoundCloud features for both creators and fans.
In this case study, I demonstrated how SafeBase helped Jamf scale their Customer Trust program.
This press release and blog post celebrated SafeBase's selection as one of the 10 most innovative startups at RSAC 2023.
This landing page was a high performer for our native and email placements on platforms including Taboola, Outbrain, and LiveIntent.
A selection of Facebook ads that I created for Intuit's Quickbooks Self-Employed tax software.
SafeBase
I built this informational page from scratch and created all of the content.
In this educational blog post, I explained how companies could grow beyond a static Trust page and why Trust Centers have exploded in popularity.
A sampling of organic content created for SafeBase's LinkedIn.
I produced this live webinar with Saleforce's former Chief Trust Officer Jim Alkove and NEA's Hilarie Koplow-McAdams. This recap highlights key points and learnings for security, GRC, and sales leaders.
This is an example product release announcement that I wrote during my time at SafeBase, highlighting a new feature and explaining its benefits.
This infographic highlights how SafeBase customers used the platform to close deals, save time, and streamline their workflows during 2022. I also created a personalized version of the infographic for each customer, showing their company's stats.
In this timely (and popular!) blog, I highlighted a few ways customers could use a SafeBase Trust Center to minimize pings and maximize relaxation time.
Honey / Paypal
An original creative concept for Honey in the U.K. This video successfully capitalized on the YouTube ad format by immediately asking viewers not to skip.
One of my favorite localized spots that I worked on for the EU. This French version was extremely successful.
This Honey YouTube ad was specifically targeted to gaming and electronics enthusiasts.
This ad for the German market was produced in tandem with a U.S. version, but the German version had a cast, script, and German nuances all its own.
This ad for the German market capitalized on a familiar moment - when your hunger and food delivery budget clash.
I created this Amazon-focused landing page in 2017, and it quickly became our best performer. We iterated on this content for years afterwards!
An electronics-focused landing page highlighting Honey's powerful Amazon features.
Digital Ads
A selection of ads that I created for Clutter, an on-demand storage service. I also art directed the company's first marketing photoshoot, the results of which you can see in a few of the ads.
A very successful campaign targeting small-business owners, freelancers, and entrepreneurs.
Ellie turned to me to promote their new lines of luxury activewear on Facebook. Here are a few selected ads from my acquisition and retargeting campaigns.
A small sampling of the Facebook ads I created for Styleseat, the easiest way to book a haircut online.
Mintvine needed high-quality new users for their platform, and I had just the strategy to acquire them. Check out a few of my top-performing Facebook ads here.
Assorted Writing
Two LinkedIn posts for BrightHire, an AI-powered HR platform. These focus on data gathered about department and gender during the interview process.
Discover The Shelter Cocktail Lounge in Tucson, Arizona: This bomb shelter-themed bar has barely changed since it opened.