Headshot2019

Sarah Lysecki

Content & Digital Marketing Strategist | Writer & Editor

Location icon Canada

With a combined 15-plus years' experience in journalism and content marketing, I've written about technology, beauty, fashion, travel retail and healthcare verticals for online and print publications as well as corporate blogs, websites and social media channels in Canada and the UK.

Outside of work, I'm also a self-confessed cycle geek. Motor heads beware.

Portfolio

2019-20

Ryerson
Why Remote Learning Benefits Night Owls

Note: While this post talks about the benefits of the pandemic for some people's natural sleep patterns, The Chang School of Continuing Education recognizes that the Covid-19 pandemic has negatively affected many aspects of peoples' lives and wellbeing. Like the saying goes, "the early bird catches the worm," but what if you're more of a night owl?

Ryerson
Boost Your Data Analytics Skills for a Career in Accounting

As accounting functions increasingly use automation and artificial intelligence (AI), entry-level accounting roles are disappearing. This is putting pressure on students and recent graduates to demonstrate their added value to potential or current employers. For some, they might be questioning whether accounting is a viable career for them.

Ryerson
Why the Learning Never Stops: Debbie's Story

In 2009, Debbie Verduga reached a defining moment in her life: she decided to pursue her interest in geographic information systems (GIS). She began the Certificate in Applied Digital Geography and GIS at The Chang School of Continuing Education on a strong recommendation from a friend who had completed the program and then quickly found a job after graduation.

NOW Magazine
05/23/2020
Face mask production a lifeline for Toronto small businesses

Toronto-based fashion designer Caitlin Power initially wasn't sure if she was going to jump on the mask-making bandwagon until an immunocompromised friend asked her to make one. "I wasn't even sure if I was going to wear a mask in public," she says.

NOW Magazine
05/09/2020
Meet five Torontonians who launched businesses during the pandemic

Starting a business under normal economic circumstances is risky enough with thousands of businesses in Canada failing in their first year. According to Industry Canada, 3,580 businesses went bankrupt in 2018. Now add a global pandemic into the mix.

NOW Magazine
04/18/2020
In Toronto, many small businesses can't afford to wait for government relief

After building up a successful Leslieville yoga studio over the past six years, Rachelle Wintzen never imagined that she would be back where she started - running Chi Junky on her own. But like so many small businesses in Toronto and around the world that have been forced to let staff go or shutter altogether due to COVID-19, Wintzen is not alone.

The Shutterstock Blog
04/10/2020
Why These Photographers Are Still Working During COVID-19

Photojournalists do more than just tell stories-they document unprecedented moments in history. They are at the forefront of world events and crises, documenting pivotal moments like the COVID-19 pandemic. As governments around the world enforce national and city-wide lockdowns, social and/or physical distancing, and stay-at-home orders to "flatten the curve" of this pandemic, photographers are taking extraordinary risks.

The Shutterstock Blog
03/26/2020
Photography Lost a Legend: Celebrating Alan Davidson

Alan Davidson was the master picture-taker behind a number of iconic images, from Sylvester Stallone and Arnold Schwarzenegger dancing to a teenage Lady Diana Spencer. For fifty years he photographed some of the world's most prolific people and memorialized countless historical moments.

The Shutterstock Blog
11/01/2019
Why Are There Weird Stock Photos? | Shutterstock

The nature of stock imagery is changing, or more specifically, getting weirder. According to Google, search interest for "weird stock photos" has more than doubled in the past five years - growing faster than perennial favorites such as " business stock photos" or " stock photos of people."

Medium
10/08/2019
Our stories: Leading the way on mental health in the workplace

Deborah Gillis, President and CEO of the CAMH Foundation & PwC Alumni, talks with PwC Canada's Chief Inclusion Officer, Mona Ghiami, about her role at CAMH and why mental health is the most important workplace issue today When people are diagnosed with a physical illness, they receive a flood of support from colleagues.

Medium
04/15/2019
Our stories: The importance of living authentically

About a year ago, Emma Whalley-Hands moved to Canada from London, England, where she'd lived all her life. "London is one of those places where you get caught on a treadmill of earning more, spending more," Emma reflects. "But your quality of life tends to diminish."

Medium
01/04/2019
It's personal: Why company support matters during and after a leave of absence

Returning to work after maternity leave can be difficult. In addition to the anxiety of leaving your baby in someone else's care and worrying how you'll perform back at work, there's the added stress of what your colleagues will think if you miss a meeting because you have to run to daycare to pick up your child or stay at home because your child is sick.

PwC
Campus careers

Canada's top talent recognizes PwC Canada as a great place to work. Recently, business students rated PwC Canada a top three ideal employer in the Universum ranking. Here are some of the awards and recognition PwC Canada has received. See for yourself: check out our rating and reviews on rankmyinternship.

PwC
Digital IQ

Canadian executives need to close the say-do gap in the aforementioned three areas by investing in upskilling and employee experience. By focusing on growth and generating new revenue through innovation, they can look beyond their peers and take a global leadership role, viewing digital transformation in a holistic way.

PwC
Tax transformed

The global tax landscape is changing quickly. Disruptive forces in tax are significantly affecting organizations' taxation, operational structure and growth strategy. To overcome this, today's tax function is in a unique position to transform what it does and how it does it, ultimately contributing to an organization's growth.

2017-18

Commvault
How to Ensure Data Protection is a Silver Lining rather than a Storm in your Cloud Strategy

Posted 02/15/2018 by Darren Yablonski With 2017 behind us, we start the year by taking time to reflect on the past and look ahead to the future. Reading through the various industry predictions for the year ahead, one of " IDC Canada's 2018 ICT Predictions" particularly caught my eye: managed cloud services will see an increase as businesses use service providers to implement managed hybrid models with multi-cloud environments.

Canadian Security Magazine
The value of fast action

Enterprises are able to collect more data than ever before, but without an efficient way to manage and secure that data across the enterprise, whether it resides on physical and virtual servers, multiple Cloud providers, applications or endpoints, they will never be able to realize the full benefits of a truly data-driven and secure business.

2015-16

Highlight
03/01/2016
Are the inmates running your mainframe asylum?

A common idiom for punishment of a crime is to say the judge "threw the book at them." In somewhat similar fashion, but without a criminal record, CA threw the book (actually it was two: "How to Love Your Customers" and "The Inmates Are Running the Asylum") at itself when it came to siloed mainframe development.

Highlight
09/22/2014
Eight ways Friends would be different in the application economy

When the pilot episode of Friends first aired 20 years ago, cell phones weren't really around or at least you didn't see the cast of Friends using them all that often. While they were later incorporated into the show, it's a reminder of just how far we've come in mobile technology since then.

Highlight
05/06/2015
A message for the future Prime Minister of the UK

With headlines like, " Tech businesses being forced out of London," whoever ends up running the country after this week's General Election in the UK can't afford to underestimate investment in tech as a driver for future economic growth.

Highlight
03/04/2015
The time I downloaded Tinder for "app research"

When it comes to my job, I'll go that extra mile - even if it means I have to explain to my long-term boyfriend why I've downloaded Tinder on my iPhone. After all, I was taught in journalism school to write about what I know...

2014

2013

Moodiereport
CIBC strikes banking and financial services deal at Toronto Pearson | TheMoodieReport.com

CIBC strikes banking and financial services deal at Toronto Pearson Published: 05/12/13 Source: ©The Moodie Report By Sarah Lysecki, Brands Editor CANADA. North American financial institution CIBC has signed a multi-year deal with the Greater Toronto Airports Authority (GTAA) to be the exclusive provider of banking and other financial services for passengers and employees at Canada's largest airport, Toronto Pearson International Airport.

Chicsavvytravels
Lakes, fells and forests: Climbing England's Lake District

SARAH LYSECKI, Contributor "The fleeting hour of life of those who love the hills is quickly spent, but the hills are eternal. Always there will be the lonely ridge, the dancing beck, the silent forest; always there will be the exhilaration of the summits.

2012

2011

2010

Cosmetic News Weekly
10/11/2010
HBA Global

Report from HBA Global conference in New York City

Cosmetic News Weekly
02/15/2010
Risk vs hazard: the fear factor

Consumer lawsuit against J&J and Walmart over sale of alleged carcinogenic children's shampoo and baby wash

2009

2008

2007

2006

2005

2004

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