Sarah Fetters

Director of Communications

United States

As a communications veteran with 15 years of experience within higher education, I am continually doing some of my favorite things - tinkering with words, making data-driven decisions and discovering the best cold brew:coffee ratio.

I collaborate with a variety of campus groups and external businesses to tell the stories of our universities, alumni and student-athletes. My work has enabled me to turn concepts into images and stories that resonate with targeted audiences. Key pieces to storytelling have been social media, graphics and email marketing.

We are caretakers of a brand and continually try to find the best ways to enhance the brand and its recognition.

Portfolio

Advancement/Alumni Content

alumni.uncw.edu
06/01/2023
Hawk's Eye View: Zach Shelton '06, '07M

A profile of Zach Shelton, who is a two-time UNC Wilmington graduate and believes in discovering your skills, trusting your gut and making a space for others.

alumni.uncw.edu
02/15/2023
Brunching with UNCW

A recap of UNCW's Alumni Champagne Brunch and how its the perfect start to Homecoming weekend with its ability to connect Seahawks with the university today.

Athletics Content

VUCommodores.com
11/27/2020
A First for Fuller ... and for All

One of the largest projects I have been a part of is helping Sarah Fuller through making history as the first female to play in a Power 5 football game. Note: Article written by Chad Bishop. Included to show the magnitude of the moment.

Social Media and Newsletters

Social Media Platforms
Social Media Examples

A collection of social media posts and how or why the products were created.

Emma and Blackbaud Campaigns
Newsletters/Emails

A sample of notes to former lettermen, season ticket holders and alumni.