Advancement/Alumni Content
As a communications veteran with 15 years of experience within higher education, I am continually doing some of my favorite things - tinkering with words, making data-driven decisions and discovering the best cold brew:coffee ratio.
I collaborate with a variety of campus groups and external businesses to tell the stories of our universities, alumni and student-athletes. My work has enabled me to turn concepts into images and stories that resonate with targeted audiences. Key pieces to storytelling have been social media, graphics and email marketing.
We are caretakers of a brand and continually try to find the best ways to enhance the brand and its recognition.
Advancement/Alumni Content
A profile of Zach Shelton, who is a two-time UNC Wilmington graduate and believes in discovering your skills, trusting your gut and making a space for others.
One piece in the on-going series introducing UNCW Alumni-Owned Businesses.
A recap of UNCW's Alumni Champagne Brunch and how its the perfect start to Homecoming weekend with its ability to connect Seahawks with the university today.
Four stories of impact to showcase how Like No Other: The Campaign for UNCW elevated the Seahawk experience as the campaign reached its initial $100M fundraising goal.
A photo gallery showcasing Kevin Nestvogel's photography business as part of a series introducing UNCW Alumni-Owned Businesses.
With UNCW's softball team winning the first conference title in program history, this story connected alumni with to the 2022 team's success.
Athletics Content
One of the largest projects I have been a part of is helping Sarah Fuller through making history as the first female to play in a Power 5 football game. Note: Article written by Chad Bishop. Included to show the magnitude of the moment.
Formal press release of former Duke quarterback Daniel Jones being the sixth overall pick in the 2019 NFL Draft.
Social Media and Newsletters
A collection of social media posts and how or why the products were created.
A sample of notes to former lettermen, season ticket holders and alumni.