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Sam Perry

Copywriter and Copy Editor

Location icon United States

Current Copy Review Specialist I at Isagenix International. Former Copywriter at G/O Digital and Copywriting Intern at Make-A-Wish® America. ASU graduate with concurrent degrees in English (Literature) and Communication.

My Approach:

1. Client Focus – I write with the ultimate goal of increasing conversions for the client. Writing must maintain the delicate balance between the client’s vision, readers' needs and marketing best practices.
2. Purposeful Writing – There is already enough meaningless content out there. I enjoy taking complex, interesting topics and breaking them down into bite-size pieces the average reader can understand.
3. No Shortcuts – I believe it is possible to make a compelling argument for a client’s product or service without boring or deceiving the intended audience.

Portfolio

G/O DIGITAL - INFOGRAPHIC COPY

St. Hope Foundation Blog
06/25/2018
Frequently Asked Questions About Childhood Vaccines

Vaccines are part of nearly every American child's life. If you're a new parent, you might find yourself with a lot of questions about the safety and effectiveness of these shots. See the infographic below for frequently asked questions.

South West Plumbing Blog
09/07/2018
Plumbing in the International Space Station

It's much harder to shower, wash your hands and use the bathroom in space. Here's a look at the inner workings of the International Space Station's plumbing system.

G/O DIGITAL - BLOG COPY

iCademy Global Blog
08/09/2018
How K-12 Online Learning Can Benefit Your Child

Many people dismiss online learning as a viable option because it's new and unfamiliar. However, as technology and online communication improve, parents are encouraged to revisit this opportunity. Online learning offers several significant advantages over the traditional classroom environment.

Rick & Chris Thompson Team Blog
08/15/2018
How Your Credit Could Hurt Your Chance of Buying a Home

Buying a home can quickly turn from a dream come true into a logistical nightmare if you aren't on top of your finances. Red flags in your credit report or a low credit score will alarm lenders as they evaluate your candidacy for a loan.

Van Sant Law, LLC Blog
08/01/2018
The Hands-Free Georgia Act: A Summary

On May 2, 2018, Georgia Governor Nathan Deal signed the Hands-Free Georgia Act, which was designed to make the roads safer by reducing incidents of distracted driving. While there are mixed feelings about the new law, it essentially expands on the existing texting ban by adding hand-held phone use to the list of prohibited activities while operating a motor vehicle.

Beach House Assisted Living & Memory Care in Naples, Florida Blog
04/30/2018
Unpacking the New FDA Standards for Homeopathic Drugs

As we age, more aches and pains seem to accumulate with every passing year. Given the high costs of traditional health care, rushed doctor’s appointments and growing distrust of pharmaceutical companies, many people are turning to homeopathic remedies to treat their ailments. Homeopathy is so popular that it has burgeoned into a three-billion-dollar industry.1

Union Transfer & Storage Blog
06/04/2018
When to Move to a New City

Moving is something most of us will have to do – whether by choice or necessity – at some point in our lives. However, it can be difficult to determine if your urge to move is just wishful thinking or a sign that something truly needs to change. If you just can’t decide, watch for these signs that you should take the plunge.

Toyota of Seattle Blog
09/11/2018
6 Used Car Buying Myths Debunked

There are a lot of myths and misconceptions out there about buying a used car. The prevailing attitude is that they're far cheaper than new cars but more likely to cost you money down the line. However, the reality is a bit more complicated than that.

G/O DIGITAL - SLIDE DECK COPY

Farris, Riley & Pitt Blog
06/11/2018
How To Handle A Product Recall

You've just bought a new coffee maker, child safety seat or bag of lettuce when you see a warning on the news – the product you purchased has been recalled nationwide. Upon hearing this, your first instinct may be to throw it in the trash. But is there a better way to handle the situation?

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