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Samantha Waterworth

Copywriter // Content Marketer // Technical Marketing Manager

Location icon Australia

A marketing and communications professional with hands-on experience developing and implementing digital marketing campaigns and strategies with both agency and in-house businesses.

From strategy development to content production and paid amplification, I’ve managed varied digital marketing campaigns, driving business results for transnational clients such as Coca-Cola, Telstra and Vitamix; and for local businesses such as The Star Entertainment Group, MessageMedia, Kayo Sports and RateSetter.

Portfolio
The Coca-Cola Company
Ask the Interns! Behind the Scenes at Coca-Cola

What's it like to actually work at Coca-Cola? We sat down with four summer interns from Coca-Cola South Pacific - Belel, Evgeniya, Kimberly and Sabrina - to find out exactly what they discovered behind the scenes.

Filtered Media
What's in a byline? The case for ghostwriting

The rise of content marketing has brought with it a demand for ghostwriting like never before. But shouldn't content be written by the person who gets the byline?

The Coca-Cola Company
Landcare and Coca-Cola Make Time for What Matters

How do you encourage people to see the ground beneath their feet, not just what's in front of them? According to Landcare and Coca-Cola you ask them to leave the office and do some digging.

The Coca-Cola Company
Perfect timing for MyCoke winner Peter

10,000 goes a long way and it couldn't have come at a better time for Peter, another lucky MyCoke winner who took away the cash prize earlier this year.

The Coca-Cola Company
Sam Willoughby Rolls Into Adelaide for Happiness Cycle 2016

It may not be the first thing that springs to mind when it comes to teaching Aussie teens life skills, however, cycling takes on a whole new role when a BMX World Champion rolls into town encouraging young people to embrace their local communities through bike riding.

The Coca-Cola Company
Maintaining Proper Hydration in Sports

For a professional athlete such as South Sydney Rabbitohs captain and brand ambassador for POWERADE ION4, Greg Inglis, hydration is one of the most important elements of performance.

Filtered Media
10 things successful people do before 10am

There may not be a proven formula for success, but there's no denying those who manage to lead effective and happy lives tend to share a few key habits.

The Coca-Cola Company
Eat, Drink, Write: 2 Hungry Guys on Blogging Life

For the savviest of bloggers, business is booming. But what does it take to blog your way to the top? Tune in as Joe, one half of popular food blog, 2 Hungry Guys recounts the pair's rise up the ranks, revealing a secret or two along the way.

The Coca-Cola Company
Collector Connections: Coca-Cola Unites Fans Worldwide

Coca-Cola collectors may not meet all that often, but when they do they come out in full force - as they did at the Queensland Coca-Cola Collectors Club 13 th National Convention, hosted last month on the Sunshine Coast.

Sportsmash
Race to NRL finals

We're down to the pointy end of the NRL season. The finals are looming large, and although the top eight is relatively clear, the placement of these eight sides is anything but.

Clique Arcade Blog
What we've learnt from Carrie Bradshaw

Fearless. Iconic. Inspirational. No amount of endearing adjectives can some up Carrie Bradshaw and what she has meant (and still means) for women's fashion.

Sportsmash
Why Rowdy Rousey is the real deal

The latest UFC fight night is almost upon us. On August 1, 'Rowdy' Ronda Rousey will defend her bantamweight title against Brazilian fighter Bethe Correia at UFC190.

Filtered Media
Storytelling hits a high in new university video campaign.

As part of their latest rebranding campaign, Western Sydney University (formerly University of Western Sydney), have released a series of videos that exemplify exactly why the power of storytelling has never been more relevant for brands and marketers alike.

Clique Arcade Blog
Listen up ladies, it’s time to boot up

Hallelujah, Spring is well and truly in the air! Flowers are blooming, the temperature is slowly rising, and the sun is just beginning to shine its way through the consistent drizzle of Winter.

Filtered Media
The curious case of the shrinking screen

Filtered Media's content assistant, Samantha Waterworth, recently attended AIMIA's forum on 'The Future of Digital Publishing,' where a vast array of industry leaders offered their insights on the tumultuous world of online content.

Sportsmash
Where will Kieran Foran's future lie?

Parramatta's woes surrounding the Foran fiasco looks set to continue after Kieran Foran's manager Paul Sutton met with the NRL's salary cap auditor, Jamie L'Oste Brown, at League Central on Wednesday this week.

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