A strategic creative with over 20 years' experience in the UK, Australia and NZ. For the past nine years I have been providing outsourced copywriting and creative concepts to organisations and agencies, as well as creating end-to-end campaign work and videos through my collective 'Daisy'. I am a creative problem solver who can work with you on strategy, brand and value propositions, key messaging, comms and content. For campaigns I can come up with the big idea, land it, and craft or creatively direct the executions. I can turn complex into simple, dry into engaging and confusing into clear. And I love anything I can bring warmth and charm to! I have a passion for education and behaviour change, brand engagement and projects that inspire people to take direct action. I have a wealth of experience in all media for product campaigns, activations, content creation, direct response, website copy, naming, LAM, Internal Comms, POS & collateral, promotions and shopper marketing. I am available for outsourced project work as well as collaboration with your internal teams.
Created a new 'Toro Too Easy' platform for the brand, with an 'Ease into Spring' launch campaign of TVC, social, print and POS.
'Ease into Spring' first campaign for Toro under the new 'Too Easy' platform I created.
Creative strategy and copy platform for the wider team of agency partners to implement.
Concept and executions for Aquisition campaign to Qantas Frequent Flyers
Drive uptake of personal loans with a reno helper microsite that showed what you could do for different loan amounts.
Getting people to take out income protection by equating it to other essential protection they use without question.
Drive to store and microsite to get a Financial Plan sorted by breaking down the perception of it being too hard.
Driving sign up of Primary Schools to the best practice sun protection program SunSmart.
Direct response offer to IT Managers
‘Taste of Home’ digital kiosks allowed shoppers to choose Australian products to send to the athletes in Rio with a personalised message and selfie.
Education & Behaviour Change
Getting 40+ male golfers to wear sun protection
ReachOut Parents needed a short, engaging explainer video that captured a real story of one parent. Conceived, interviewed parent, wrote and directed.
Claymation I conceived, wrote, modelled and co-directed. Created as content to support the Sydney Water 'Lift Your Game 'campaign with Cricket NSW, Sydney Sixers and Sydney Thunder.
A VR game aimed at encouraging 10-15 year olds at the Royal Easter Show to use refillable water bottles rather than buy plastic. Gamers had to count the plastic bottles on their 'bottle pressure gauge' a hand held counter. Those counting all of them won a prize.
360 degree VR educational experience to get Easter Show visitors to think about the purity, sustainability and value of tap water. (Use Chrome for 360 degree view.)
Self-care can be hard to prioritise. Get it front and centre for your family with these tips.
Content for Cancer Council NSW parent seminars to educate on healthy eating for the whole family .
What you want to say vs. what you should say are usually pretty different. When it's over text, the temptation to let loose on an ex can be pretty overwhelming. Let us walk you through a few common situations and how you can hit backspace and get through the other side.
BRAND & INTEGRATED COMMS
Naming of a large Asia Pacific Payroll company, working with Host.
Puffling enables back to work mums find flexible jobs via our unique job sharing solution. We currently have flexible jobs for mums in Sydney and Melbourne.
Creating tone of voice and band copy for a new Australian dog accessory line sold in USA & Asia
Integrated campaign to launch new product
Making people aware that 'surprisingly' they can earn interest on their everyday account.
BRAND CONTENT & EXPERIENTIAL
Taking tennis fans on a unique food journey through a multi-sensory brand experience, using all five senses including 360 video projections and voice over.
Engaging mortgage advisers with Bankwest's Business Class Home Loan service
Points Bank branded content
Free pocket wine guide to drive sales post International Winemaker of the Year award.
Edutainment 200 year old newspaper to link Bundy Rum with Australia Day celebrations.
A manifesto for the whole company to engage with and work to their new proposition "We just love fruit"
A 6 page edutainment cartoon to promote Scyon building products, event and rewards program.