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Sallie Hudson

Creative director, writer, claymation maker

Location icon Australia

A strategic creative with over 20 years' experience in the UK, Australia and NZ. For the past nine years I have been providing outsourced copywriting and creative concepts to organisations and agencies, as well as creating end-to-end campaign work and videos through my collective 'Daisy'. I am a creative problem solver who can work with you on strategy, brand and value propositions, key messaging, comms and content. For campaigns I can come up with the big idea, land it, and craft or creatively direct the executions. I can turn complex into simple, dry into engaging and confusing into clear. And I love anything I can bring warmth and charm to! I have a passion for education and behaviour change, brand engagement and projects that inspire people to take direct action. I have a wealth of experience in all media for product campaigns, activations, content creation, direct response, website copy, naming, LAM, Internal Comms, POS & collateral, promotions and shopper marketing. I am available for outsourced project work as well as collaboration with your internal teams.



Toro TVC

Created a new 'Toro Too Easy' platform for the brand, with an 'Ease into Spring' launch campaign of TVC, social, print and POS.

EDM, DM, POS, Display, Microsite
Bankwest "Personal Loans"

Drive uptake of personal loans with a reno helper microsite that showed what you could do for different loan amounts.

Bankwest Income Protection

Getting people to take out income protection by equating it to other essential protection they use without question.

EDM, OOH, Press, Microsite Promo
BW Finacial Advice "2 Easy"

Drive to store and microsite to get a Financial Plan sorted by breaking down the perception of it being too hard.

EDM, Display
Cisco BYOD

Direct response offer to IT Managers

Online and instore
Woolworths Rio Olympics Taste of Home

‘Taste of Home’ digital kiosks allowed shoppers to choose Australian products to send to the athletes in Rio with a personalised message and selfie.

Education & Behaviour Change

ReachOut Parents Explainer

ReachOut Parents needed a short, engaging explainer video that captured a real story of one parent. Conceived, interviewed parent, wrote and directed.

Sydney Water 'Lift Your Game'

Claymation I conceived, wrote, modelled and co-directed. Created as content to support the Sydney Water 'Lift Your Game 'campaign with Cricket NSW, Sydney Sixers and Sydney Thunder.

360 VR Game
Sydney Water 'Beat The Bottle' Game

A VR game aimed at encouraging 10-15 year olds at the Royal Easter Show to use refillable water bottles rather than buy plastic. Gamers had to count the plastic bottles on their 'bottle pressure gauge' a hand held counter. Those counting all of them won a prize.

Experience at Sydney Royal Easter Show
Sydney Water 360 Virtual Reality Experience

360 degree VR educational experience to get Easter Show visitors to think about the purity, sustainability and value of tap water. (Use Chrome for 360 degree view.)


Ascender Payroll

Naming of a large Asia Pacific Payroll company, working with Host.

Brand copy & TOV
Outback Tails

Creating tone of voice and band copy for a new Australian dog accessory line sold in USA & Asia


Experience at Australian Open Tennis
Woolworths Summer Sensorium

Taking tennis fans on a unique food journey through a multi-sensory brand experience, using all five senses including 360 video projections and voice over.

Internal Comms
Goulburn Valley "The Fruition"

A manifesto for the whole company to engage with and work to their new proposition "We just love fruit"

Building Connect Magazine
James Hardie "Scyon Man"

A 6 page edutainment cartoon to promote Scyon building products, event and rewards program.

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