Sallie Hudson

Sydney Water Bring it to Win it

Get cricket fans to bring their refillable water bottles to the game, using RFD tags, scanners and instant win prizes. 25,000 participation, bringing bottle to 3 games or more.

Sydney Water 'Lift Your Game'

Claymation I conceived, wrote, modelled and co-directed. Created as content to support the Sydney Water 'Lift Your Game 'campaign with Cricket NSW, Sydney Sixers and Sydney Thunder.

Sydney Water Tiny Home

Water conservation roadshow, using a tiny home to showcase all the small changes that can make a big difference.

Sydney Water 'Beat The Bottle' VR Game

A VR game aimed at encouraging 10-15 year olds at the Royal Easter Show to use refillable water bottles rather than buy plastic. Gamers had to count the plastic bottles on their 'bottle pressure gauge' a hand held counter. Those counting all of them won a prize.

Sydney Water 'Pipes & Drains' Lifesize Board Game

Lifesize Snakes and Ladders Style board game to teach kids how to love water and not waste it at home.

Sydney Water 360 Virtual Reality Experience

360 degree VR educational experience to get Easter Show visitors to think about the purity, sustainability and value of tap water. (Use Chrome for 360 degree view.)

Cancer Council NSW "Improve your long game"

Getting 40+ male golfers to wear sun protection. Now in its 5th year, this is one of CCNSW's most successful campaigns.

Cancer Council NSW "Weather & UV Chart"

Cancer Council NSW teen sunscreen campaign

OOH campaign to remind parents to give teens their own tube of sunscreen. Research shows teens will wear sunscreen, but forget or don't have the money to buy and take with them.

Quiz: What's your parenting super power?

Take this quiz to discover your natural parenting style. Work through the different scenarios to reveal your strengths, and learn how to use each of the parenting styles to support your teenager.

ReachOut Parents Explainer

ReachOut Parents needed a short, engaging explainer video that captured a real story of one parent. Conceived, interviewed parent, wrote and directed.

Nature's Own "Become a Force of Nature"

Woolworths Summer Sensorium

Taking tennis fans on a unique food journey through a multi-sensory brand experience, using all five senses including 360 video projections and voice over.

How to make self-care a family priority - ReachOut Parents

Self-care can be hard to prioritise. Get it front and centre for your family with these tips.

Eat It To Beat It "Fruit & Veg Sense"

Content for Cancer Council NSW parent seminars to educate on healthy eating for the whole family .

ReachOut Parents: The text you send your co-parenting ex vs. the text you'd like to write

What you want to say vs. what you should say are usually pretty different. When it's over text, the temptation to let loose on an ex can be pretty overwhelming. Let us walk you through a few common situations and how you can hit backspace and get through the other side.

Bankwest Home Loans B2B "Fly Bankwest"

Engaging mortgage advisers with Bankwest's Business Class Home Loan service

Noosa Chances Applicant Video

Explainer video for Noosa Chances educational scholarships NFP.

Toro TVC

Created a new 'Toro Too Easy' platform for the brand, with an 'Ease into Spring' launch campaign of TVC, social, print and POS.

Toro Too Easy Brand & Spring Campaign

Created new 'Too Easy' Platform for brand. Rolled out into Spring campaign. Working with 10 Past 10.

Marmite Valentines

Concept work for Marmite

Ascender Payroll

Naming of a large Asia Pacific Payroll company, working with Host.

Puffling - Flexible Jobs for Mums in Sydney and Melbourne

Puffling enables back to work mums find flexible jobs via our unique job sharing solution. We currently have flexible jobs for mums in Sydney and Melbourne.

Outback Tails

Creating tone of voice and band copy for a new Australian dog accessory line

Bankwest "Qantas Transaction Account Launch"

Integrated campaign to launch new product

McGuigan Wines "Best on Earth"

Bankwest "We've turned everyday banking on its head"

Making people aware that 'surprisingly' they can earn interest on their everyday account.

The best time-saving tip for finding and booking award flights

Points Bank branded content

McGuigan "Pocket Wine Guide"

Free pocket wine guide to drive sales post International Winemaker of the Year award.

Bundaberg "Australia Day Rum Rebellion"

Edutainment 200 year old newspaper to link Bundy Rum with Australia Day celebrations.

Goulburn Valley "The Fruition"

A manifesto for the whole company to engage with and work to their new proposition "We just love fruit"

James Hardie "Scyon Man"

A 6 page edutainment cartoon to promote Scyon building products, event and rewards program.

Sure Deowipes "Going Out" - Radio Soap Opera

STATUS Digitial acquisition campaign

Creative strategy and copy platform for the wider team of agency partners to implement.

Bankwest Breeze Xmas Credit Cards

Bankwest "Personal Loans"

Drive uptake of personal loans with a reno helper microsite that showed what you could do for different loan amounts.

Sydney Royal Easter Show "Let your senses run wild"

Ad & Sales Force sheet

Cancer Council NSW "SunSmart Program Acquisition"

Driving sign up of Primary Schools to the best practice sun protection program SunSmart.

Bankwest "Qantas Transaction Account Acquisition"

Concept and executions for Aquisition campaign to Qantas Frequent Flyers

Cisco BYOD

Direct response offer to IT Managers

Bankwest Income Protection

Getting people to take out income protection by equating it to other essential protection they use without question.

BW Finacial Advice "2 Easy"

Drive to store and microsite to get a Financial Plan sorted by breaking down the perception of it being too hard.

Woolworths Rio Olympics Taste of Home

‘Taste of Home’ digital kiosks allowed shoppers to choose Australian products to send to the athletes in Rio with a personalised message and selfie.