United States
Hi, I’m Liana! With an affinity for strategic storytelling, I've helped a number of multinational organizations in the B2B space for over a decade to create real change, driven by data and results. I've worked in-house and as part of an agency, supporting organizations with internal and external communications across a number of industries; including professional services, technology, aviation, oil and gas, healthcare and mega-events.
I’m committed to bringing breakthrough ideas to life; communicating differently to reach the right people at the right time. I’ve seen first-hand how digital advancements, a war for talent and increased scrutiny have left some at a loss when it comes to navigating uncertainty. A problem solver at my core, I am here to support you and your business navigate change, communicating ethically and authentically; to connect, engage and influence the people who matter most.
From holistic communications strategy and building messaging frameworks to crafting tailored content, I'm here to leverage my expertise across B2B industries to drive awareness, create lasting change and deliver on your brand promise. Let's connect!
The barriers holding MENA's women back from entering the workplace are costing the region a staggering $575 billion a year. To overcome them and unlock this dividend will require concerted efforts from governments and the private sector.
LONDON: Governments and companies in the Middle East and North Africa region are making progress in workplace gender diversity, but there is still more work to be done experts at the World Economic Forum on the MENA region said on Saturday.During a panel discussion at the forum, titled the "Rise of Arab Women" and a press briefing asking the question: "What more can be done to drive gender diversity?"
As we strive to take more bold actions around Diversity and Inclusion in our region, something that has consistently been raised around this has been about levelling the playing field. Being purpose-led and values-driven means that we go beyond business as usual, as we have a moral and strategic obl
Although 91% of CEOs recognize that AI will play a significant role, only 23% have implemented AI in their business. This is less than half than our global counterparts and we need to catch up.
An interview with PwC's EMEA & ME Chief People Officer on Arabian Business, discussing great places to work
Since the pandemic, we've experienced a massive shift in not only how we live and work, but how we manage people too.
The new people framework puts PwC Middle East's transformative work, culture of care, development legacy, wellbeing and flexibility at the heart of the firm's employment offering.
At the Women in Leadership Forum (WIL), PwC Middle East Senior Partner Hani Ashkar, together with some of the world's leading companies, launched the Middle East Action for Diversity Council- a public commitment made by leading organisations in the private sector to promote the values of diversity and inclusion within their businesses in the Middle East.