The Muppets | Scriptwriting
I am an award-winning Digital Marketing Manager with over a decade of professional experience at The Walt Disney Company. Currently, I am the Brand Lead for Disney, Mickey Mouse, Minnie Mouse, Disney Princess, and The Muppets. I own the strategy and creative execution for these storied brands and characters across their digital footprint, including on Facebook, Twitter, Instagram, TikTok, Threads, and YouTube.
First and foremost, I am a storyteller with a love for characters. I am an expert at ideating and creating brand-safe custom content that fits within legal parameters and top-level direction. I have led the development and execution of brand and character voice strategies on social media for every account I have touched, primarily on the Disney brand handles. I am adept at marketing priority titles and content from multiple touch points, honing creative to fit business needs, and managing individuals and teams.
I am highly skilled at writing social media content, video scripts, interviews, and more in the voice of beloved characters such as The Muppets and Mickey Mouse & Friends. I have written over 300 videos featuring The Muppets for Disney Parks, Disney Executive presentations, various TV appearances, live events, social media videos, and The Muppets Mayhem Disney+ series promotional appearances for Spotify, iHeart Radio, Entertainment Weekly, Billboard, CNN, Huffington Post, Elle, and dozens more.
Throughout my career, I have been honored with several awards including the 2020 Shorty Award for Best Twitter Presence for The Muppets, in which I was the winner and also received the audience honor, and the 2023 Webby Award for Social – Entertainment for Disney TikTok. I was also a finalist for the 2015 Shorty Award for Best Celebrity Social Media for Miss Piggy, the 2020 Shorty Award for Best Facebook Video for Disney Storytime, and the 2021 Shorty Award for Best Twitter Presence for The Muppets.
The Muppets | Scriptwriting
On this episode of Actually Me, Kermit the Frog goes undercover online and replies to real comments from Instagram, Twitter and...Miss Piggy.
Kermit breaks down his 10 Essential items.
Dr. Teeth and The Electric Mayhem interviews with various publications in promotion of The Muppets Mayhem series.
Dive inside the mind of the one and only Gonzo the Great as we reflect on his decades-long career.
Join Kermit the Frog and Animal as they celebrate Earth Month with an unforgettable adventure in Disney's Animal Kingdom at Walt Disney World.
Sam Claflin and Riley Keough from 'Daisy Jones & the Six' chat with Dr. Teeth and Janice from 'The Muppets Mayhem' about music, TV, karaoke, and more.
Kermit The Frog shares everything that goes down in his DMs.
Go behind the scenes with The Electric Mayhem (and a few friends) as they record their first Spotify Single.
Kermit and Miss Piggy appear with Hugh Bonneville at the Coronation Concert BBC special for King Charles.
The Muppets | Social Media
Manager for all posts since April 2015. Winner and Audience Honor recipient of the 2020 Shorty Award for Best Twitter Presence. Finalist for the 2021 Shorty Award for Best Twitter Presence.
Manager for all posts since April 2015. Finalist for the 2015 Shorty Award for Best Celebrity Social Media.
Disney Brand | Social Media
Brand lead for the Disney100 campaign hub on TikTok. Ideated, produced, and managed approvals for over 200 videos to populate the TikTok hub from September - December 2023. Nominated for the 2024 Webby Awards for Social Campaigns: TV & Film.
Ideation, production, and execution of Disney Storytime series, which featured Disney Talent reading books to children during the height of the Covid-19 pandemic. Finalist for the 2020 Shorty Award for Best Facebook Video.
Manager and Brand Lead for all posts on Disney TikTok since account launch. Winner of the 2023 Webby Award for Social Entertainment.
Live event coverage including conventions, festivals, world premieres, press events, and more. Live Instagram Story coverage of the high priority Showcases from D23 2024 linked here.
Ideation, production, and execution of Disney Untold series which blends animation with live action interview footage from Disney talent.
Ideation and creative supervision and execution for high-concept custom illustration and video for social media. "Infinite Zoom" video for Walt Disney's birthday and the Disney100 celebration from December 2023.
Ideation, scripting, and creative execution for social media videos captured on the ground at Disney Parks. Chef Goofy Makes Carbonara Mac and Cheese example from March 2024.
Ideation and execution of content that plays into current trends using classic Disney IP. "Hope Core" example here is from March 2024.
Ideation, production, and execution of live talent interviews at press junkets, red carpets, and more. Captain Marvel example from 2019 above.
Mickey & Friends | Social Media
Writer of weekly comic strips featuring Mickey Mouse & Friends, beginning in September 2024.
Ideation, production, and execution of custom animated videos featuring Mickey & Friends playing into internet trends. "Ceiling Dance" video for Donald Duck's 90th birthday example here.
Ideation, production, and execution of high energy video edits using existing material from Mickey Mouse shorts. "Spooky Season" video edit from October 2024 here.
Disney Princess | Social Media
Scripting and ideation for a series of videos that recontextualize existing Disney Princess film moments placing the characters in "conversation" with one another. These were produced in an effort to creatively circumvent existing franchise restrictions around the Princesses interacting.
Ideation, production, and execution of custom social content at live events from a Disney Princess point of view. Sizzle reel from the opening press event for Tiana's Bayou Adventure at Walt Disney World linked here.
Ideation, production, and creation of unique, high profile custom social content featuring Disney Princesses. Tapping into existing imagery to create fresh new creative.