Rob Pasquinucci

Content marketing strategist, PR pro and freelance writer

United States

With more than 15 years of experience in communications, I have a proven record of success in creating engaging and informative content that builds awareness and enhances reputations across various channels and platforms.

I am also an adjunct faculty instructor at Xavier University and Cape Cod Community College, where I teach courses in communications, integrated marketing communications, public relations, and social media. I am passionate about sharing my knowledge and skills with the next generation of communicators and leaders.

I hold an MA in Communications from Northern Kentucky University and am Accredited in Public Relations (APR) certification from the Public Relations Society of America (PRSA). I have received multiple honors and awards for my work, including the prestigious Werner-Vonderhaar-Bogart Award. I'd love the opportunity to partner with you on your next project!

Portfolio

New(ish) stuff!

Citylifestyle
07/01/2025
Explore Cincitucky Trails

As an avid bicyclist, this was a fun one to write. Profile of Brian Bozeman, who's leading the charge to promote our local bike trail network.

Citylifestyle
Our Favorite Neighborhood Spots for Patio Dining

After months of ice, snow, rain, and even a few polar vortices, Cincinnati gets that first day of warm air. Windows are opened to usher in a gentle breeze, and you can catch a whiff of spring blooms in the air. That's when favorite neighborhood restaurants pop open umbrellas and welcome guests to dine al fresco.

Concrete Construction Company | Baker Construction
11/08/2024
Award-Winning Project Creates Concrete Magic at EPCOT - Concrete Construction Company | Baker...

When the entrance to Walt Disney World's EPCOT theme park was redesigned as part of a multi-million-dollar improvement project, Baker Construction helped transform the client's creative direction into concrete results. The project, which wrapped up in late 2023, called for a high level of themed finishes on all hardscape and walls, along with new spaces [...]

NA
12/01/2024
Mental Health Poster

Mental health campaign poster for internal communication for a construction-industry client.

Brand content: White papers, case studies and thought leadership / SEO

Maxim Crane
Historic Train Engine Lift | Maxim Crane

Maxim Crane Works successfully lifted and transported a historic 500,000-pound steam train engine, known as "The King," from Pennsylvania to Ohio using a tandem lift with specialized cranes.

NA
VYA White paper

This is a white paper that was part of successful new product launch for a B2B company.

LasikPlus
03/10/2014
Six Surprising Facts About Laser Eye Surgery - LasikPlus

Laser eye surgery is a common procedure that is the best option for a majority of patients who have nearsightedness (myopia), farsightedness (hyperopia), and even astigmatism. Learn six surprising facts about the laser eye surgery procedure.

LasikPLUS
Lasik - Cutting Edge

Researched and wrote this piece for LasikPLUS. The content marketing campaign generated an increase in bookings.

SAGE
Hobart Case Study

Case study for Hobart - industry leader in equipment for foodservice and food retail.

Magazine/blog editorial writing

Northern Magazine
04/01/2010
Supper Club Hero

Feature article for Northern Magazine

The Scroll
Game ON

This was a profile of an author and his take on youth sports.

NA
Swearing at Work

A blog post about swearing at work to build Paycor's thought leadership content.

Northern Magazine
Super Hero

Feature on an NKU alumna who stars in the Ben10 movie.

The Scroll
Above the Weather

Feature article on member who runs the Mt. Washington Observatory.

Brand development and traditional copywriting

NA
04/02/2024
Maxim Sell Sheet

This is the cover and inside page of a sell sheet for Maxim Crane Works. This sales enablement piece helped grow sales conversions by 40 percent.

Luxottica
ADA Brochure

This was sent to Luxottica ODs to communicate new policies.

Brand content: Videos

Content and brand strategy

Social media management

Maxim Crane
Social media management

Managed content calendar, wrote post copy and executed social media campaign for company. Followers and engagement grew during my

Public relations

Publication management (including e-newsletters, print pieces)

Construction Safety Week
Safety Week e-blast

I managed the content and deployment for this e-mail campaign.

Lux Today
1/1/2010
Lux Today

Wrote, edited, managed content for internal newsletter reaching 60,000 employees.

Internal Communications

LensCrafters at 30
LensCrafters History

I wrote and collaborated with designers to produce this history book to mark LensCrafter's history for all employees.