Robin Musciano

Freelance Copywriter

Strategic Copywriter with dynamic creative vision and targeted copywriting skills,
offering a solid combination of in-house, agency, and freelance experience.

Portfolio

Website & Social Media

Worth Avenue Yachts
04/18/2019
Brazil Yacht Charter | Worth Avenue Yachts

One of the best-kept yacht charter secrets in the Atlantic, Brazil is slowly gaining popularity as a luxury yacht destination, and it's easy to see why. Along this gorgeous stretch of Atlantic Coastline, you'll find thousands of beaches, bays, natural harbors, and islands, most of which are uninhabited.

Worth Avenue Yachts
04/18/2019
New Zealand Yacht Charter | Worth Avenue Yachts

A sublime combination of forested landscapes, distinctive cruising grounds, and some of the best diving in the world New Zealand is a truly unique island, offering a seemingly endless selection of secluded bays, beautiful harbors, spectacular beaches, subtropical forests, and charming, historic towns, making it the perfect destination for yacht travel.

Worth Avenue Yachts
04/18/2019
Yacht Charter Itinerary: Newport to Portland | Worth Avenue Yachts

Coastal New England is rich in nautical history and known for its rugged coastline, countless islands, picturesque harbors, and enchanting towns, lending itself perfectly to yacht exploration. Characteristic New England elements can be found at every stop, from towering lighthouses and clambakes on the beach to quaint seaside villages and cobblestone streets.

Facebook
Musciano Painting, LLC

Musciano Painting, LLC, Oaklyn, NJ. 251 likes · 25 talking about this. A full-service painting company offering: Residential/Commercial Interior/Exterior Cabinet Painting & Refinishing Wallpaper...

Philadelphia Wings website and various news outlets
12/1/2017
Philadelphia Wings Lacrosse Reintroduction

A comprehensive and creative written rationale for the design, colors, and graphic elements chosen for the new logo used to promote reintroduction of the Philadelphia Wings Lacrosse Team.

Website
Musciano Painting Contractors

Collaborated with the Business Owner (a.k.a. my husband) and the Advertising Manager (a.k.a. me) to develop knowledgeable but conversational, professional yet friendly copy, with the ultimate goal of persuading potential customers to get in contact to schedule an estimate.

Press Releases

insideARM.com
ARMing Heroes Charity Press Releases

Bi-monthly press releases with accompanying email blasts to promote the ARMing Heroes charity and solicit donations within the Accounts Receivable Management (ARM) industry.

Press Releases & Email Blasts
MyGovWatch.com

Worked with the company president to write for a series of monthly press releases with accompanying email blasts to promote the subscription service and highlight the latest features.

Print: Brochures, DM Catalogs, DM Letters, Sales Sheets

Direct Mail Apparel Catalogs
Company Colors Apparel

Coordinated with Art Director and client to develop overall creative concepts and themes. Worked closely with client and product development teams to develop descriptive product copy highlighting individual product features and benefits.

Direct Mail B-to-B Holiday Card Catalogs
Holiday Expressions Catalog

Worked with in-house Marketing Managers to individualize brands, promote the benefits of personalized greetings, and create descriptive, visual copy for greeting card designs and various promotional items.

New Customer Welcome Package Insert
McBee Welcome Brochure

Collaborated with Art Director and client Marketing Managers to develop concepts and copy for a series of brochures to be included in new customer packages.

New Home Buyer Package Brochure
The Fairways at LakeRidge

Concept development and copy for a 10-page brochure/pocket folder including various informational inserts and sales sheets promoting an active adult community to new home buyers.

20-page Brochure
Work First New Jersey Handbook

Worked with in-house Creative Director and client Marketing Director to develop easy-to-understand, easy-to-navigate informational copy.

Local newspapers, shore publications, billboards
nj.com

Part of the creative team responsible for brainstorming general concepts and developing copy.

B-to-B Sales Sheets, Package Inserts, Direct Mail Letters
McBee Systems, Inc.

Point person for creation of concepts and copy to advertise the brand and its various product offerings. Collaborated with Marketing Managers and product development team to highlight specific product features and benefits for a range of target audiences.