Rob Peoni

Fundraising Video Is Important to Marketing Strategy - Well Done Marketing

As an integrated marketing agency, our job often boils down to helping clients convey their purpose. That usually starts with two simple questions: Why do you exist? Why should anyone care? Getting this messaging exactly right is particularly important for nonprofits, because compelling and convincing answers to those questions could mean the difference between meeting their annual revenue goal or falling short.

Hancock Health - Cancer Campaign

As a regional leader in cancer care, Hancock Health is focused on making cancer a smaller part of patients' lives. To drive this message home, the cancer care campaign focuses on individual cancer patients, what makes them unique, what they're passionate about-and how cancer won't hold them back.

White River Vision Plan - Well Done Marketing

The White River flows for more than 162 miles through 42 Indiana counties, but until 2000, the river was largely neglected-and notorious for pollution. Fortunately, Hoosiers banded together to save this natural resource that now provides water to communities, powers...

How free Culinary Job Training transformed Chef Frank Brown

Homepage - WVPA ESG

Wabash Valley Power Alliance has a decarbonization strategy that balances our members' needs for reliable and affordable electricity with environmental responsibility. Through a combination of the addition of zero-emission resources, elimination of carbon in our power supply portfolio, and edge-of-grid technologies, we will be reducing our carbon emissions by 50% by 2031, 70% by 2040, and will target net-zero carbon emissions by 2050.

Second Helpings Annual Report 2016-17

Graduate Spotlight: Skila Edmonson at Duos Kitchen

Fighting hunger in Central Indiana

Make it Electric: Energy Marketing Shouldn't Be Boring - Well Done Marketing

Let's face it: Most advertising is boring. There's a reason for that . And utility-industry advertising-that is, advertising for electric companies and gas companies and water companies and the like-is often boring. Which is weird to us. Because, when you think about it, what in your life is cooler than electricity?

Second Helpings Annual Report: 2015-16

Home is where the art is: A profile on Stephen Peck

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on June 17, 2014. Some content, style and formatting may differ from the original version. On a recent Wednesday afternoon Stephen Peck greeted me at his door with a warm smile, a handshake, and an apology over the messiness...

Museums Places of Child's Play?

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on November 19, 2014. Some content, style and formatting changes may differ from the original version. A recent study in the Journal of Early Childhood Literacy created a stir in the museum community.

Secrets to a Great Mascot - Well Done Marketing

There are many things missing from the NCAA Division I Men's Basketball Tournament this year, most notably sold-out stadiums filled with screaming fans. As the tournament was forced to adjust due to the pandemic, it came with its share of sacrifices.

Reactions to L.A. 2028's Olympics Logo - Well Done Marketing

With so much going on in the world-a global pandemic, a presidential election, and movements to achieve racial justice, just to name a few-we'll forgive you if the unveiling of the logo for the 2028 Olympics in Los Angeles flew under your radar last month. As creatives, we geek out on this stuff.

Second Helpings Culinary Job Training Brochure 2018

Updated the content and design of the Second Helpings' Culinary Job Training brochure.

Corks & Forks attendee program 2019

2019 event program for Second Helpings' largest, annual fundraiser.

Big Technology in Little Lab

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on August 25, 2014. Some content, style and formatting may differ from the original version. Nestled in a corner of the Indianapolis Museum of Art (IMA) behind the library, a small, dedicated team sits at desks toiling steadily to...

NUVO at 25: Browsing Indy's record stores

Much has changed in Indy and beyond over the last 25 years. Stock markets have crashed rebounded. Our sports teams have gone from bottom-feeders to title contenders and brawled in the interim. IU basketball has had nearly as many coaches as players (okay, that's an exaggeration, but you get the point.)

Envisioning Indy as the place to be

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on August 18, 2014. Some content, style and formatting may differ from the original version. A conversation with architect and designer Matthew Skjonsberg can prove a bit disorienting.

Indy's independent publications on the rise

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on December 30, 2014. Some content, style and formatting changes may differ from the original. On a recent Saturday afternoon, a group of Hoosiers gathered to escape dismal December weather in a celebration of the written word and the...

Jonathan McAfee's last hurrah

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on July 7, 2015. Some formatting and style changes were made since the original publication. Jonathan McAfee made a big splash last summer with his What People Like About Me Is Indianapolis exhibit at Kurt Vonnegut Memorial Library.

Music on my Mind: Indy music festival pulse-check

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on July 31, 2014. Some content, style and formatting may differ from the original version. Last week, I was scrambling around my apartment, assembling necessities for a weekend in Louisville at Forecastle music festival.

Reconfiguring a Sonic Space

Editor's Note: This story was originally published on defunct Central Indiana arts website Sky Blue Window on September 11, 2015 "I rarely do live performances," Stuart Hyatt says. "Almost never." This is an odd statement coming from a former Grammy nominee carrying two recently released records under his arm.

The Zine Scene

Editor's Note: This story was originally published on defunct, Central Indiana arts website on January 27, 2015. Some content, style and formatting changes may differ from the original version. When I was a kid, like most little boys, I loved upending things. My cousins, my brother and I shared a babysitter while our parents worked....

Indy's independent publications on the rise

Editor's Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on December 30, 2014. Some content, style and formatting changes may differ from the original. On a recent Saturday afternoon, a group of Hoosiers gathered to escape dismal December weather in a celebration of the written word and the...

Album Review: Sonny and the Sunsets 'Longtime Companion'

It's early evening and you're bellied up to the bar at your favorite watering hole, The Longtime Companion. You like this place for its general state of disrepair that, in a certain light, could be mistaken for nostalgia. A layer of dust, about the thickness of a dime, appears to cover every inch of the...

One time in NYC...

Early this year came the unexpected news that guitarists Derek Trucks and Warren Haynes will depart their roles as members of Allman Brothers Band at the end of 2014. In a joint statement, the artists cited a desire to focus on their various solo commitments.

MFT :: Say hello to ByBye

Winter was harsh in Indianapolis, a fact that's easily forgotten given the mild, spring sunshine that culminated in one of the more beautiful Memorial Day weekends in recent memory. Record snowfalls, blustery winds, sub-zero temperatures, and the fleeting tease of sunlight proved physically and emotionally trying for most, but fruitful for some.

One Release at a Time: The Rise of Local Micro-Labels

More and more musicians are pressing independent releases these days. They're forking over their own cash to fund albums that would otherwise never have seen the light of day. This is not news. What is news, however, is that many of these artists and entrepreneurs are beginning to put names on the entities behind those independent releases, leaving the door open for future endeavors.

Indiana Music Archive: Phil Reavis

Earlier this year, I wrote about an oddball collection of experimental home recordings from a mid-1980s Muncie four-piece called Three Black Shoes. The group was an offshoot of Muncie's No Bar scene, where Jon Rans served as the unofficial ringleader of this merry band of misfits.

Interview: David Bower (Cooked Books, Resting Rooster, The Vegetables)

Introduction David Bower recently sat down to answer a few questions about the long, winding road that led to his latest musical endeavor, Cooked Books, and the release of the band's debut LP The Reader. Bower made a name for himself as the front man of celebrated Bloomington acts The Vegetables and Resting Rooster.

WARMfest: An Important Step for Indy's Music Scene

WARMfest Preview Playlist There's much to be excited about at the advent of the inaugural WARMfest this weekend in Broad Ripple Park. Proceeds from the festival will support the restoration of a 4.15 mile stretch of White River. WARMfest will showcase more than two dozen local artists and nearly 80 regional and national touring bands.

Preview: LISTEN LOCAL (Oreo Jones & Friends, Teenage Strange, No Coast)

This Friday brings the final installment of our Listen Local concert series at Broad Ripple Park. While the five previous shows have had their share of highlights, we're confident that this line-up has enough tricks up its sleeve to close out our summer experiment in the park with a bang.