Lane Community College
Rebecca I Long
Marketing Communications Professional and Content Generator
United States
As a natural storyteller and communicator, I bring a wealth of experience in strategic communications, media relations, and content creation. My strong writing, photography, design, and videography skills, combined with a proven track record in advertising and public relations, make me a valuable asset to any team seeking impactful and innovative strategies.
In my recent roles, including as Director of Marketing and Strategic Communications at Lane Community College and as Communications Manager for the City of Avondale Estates, I have successfully developed and executed integrated communication plans that align with organizational goals and engage diverse audiences. My work has earned several industry awards from the National Council for Marketing & Public Relations, the Public Relations Society of America, and regional organizations, highlighting my ability to deliver excellence in media relations and campaign strategy.
I bring extensive expertise in crisis communication, having developed and implemented crisis communication plans used as models statewide by colleges and health departments. My real-world experience includes managing public messaging during events such as active shooter incidents, budget crises, and public safety issues. I am also trained in the Incident Command System (ICS) and the Joint Information Center (JIC) and have advised executive leaders and elected officials during high-pressure situations. These experiences have equipped me to deliver timely, clear, and effective communication when it matters most.
My advertising expertise includes leading multi-channel campaigns across digital and traditional platforms, expanding audience reach through OTT, Google Ads, Meta, Snapchat, and TikTok, and optimizing strategies based on performance metrics. In municipal government, I honed my skills in community engagement, media outreach, executive communication, and event planning/promotion, while cultivating strong relationships with regional and national media outlets to secure earned coverage for key initiatives.
Highly organized and results-oriented, I prioritize effectively to deliver projects on time and within budget. Whether managing crisis communications, building relationships with stakeholders, or crafting compelling narratives, I am committed to excellence and innovation in every aspect of communication.
