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United Kingdom
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Lookers Motor Group is one of the UK’s leading automotive retailers, offering a wide selection of new and used vehicles from top manufacturers, alongside comprehensive aftersales services—including servicing, MOTs, and repairs—available nationwide. As part of the content team for the Lookers brand, I was responsible for leading, optimising and delivering website content (design included) to improve user experience and search engine visibility. This included creating SEO-driven landing pages...
This is an article I wrote for Lookers highlighting the benefits of leasing electric cars and vans across the UK. The piece was aimed at both individuals and businesses considering the transition to zero-emission vehicles. It explored key advantages such as cost savings, environmental impact, government incentives, and the growing infrastructure supporting electric mobility. The article also detailed how Lookers can assist businesses in navigating the switch—offering tailored leasing...
Here is an example of a page created from scratch for Charles Hurst. I created an aftersales content page for Charles Hurst Northern Ireland, designed to encourage customers to enhance their purchase by adding a service plan. The page aimed to clearly communicate the benefits of service plans and support post-purchase customer engagement, and conversions.
During my time at Blexr, I focused primarily on their flagship gambling affiliate site, Vegas Slots Online. My responsibilities included creating new content pages tailored to various gaming territories, optimising existing content for SEO and user engagement, managing freelance writers, commissioning slot reviews, and developing dedicated content hubs for high-value betting markets.
In addition to my core work on Vegas Slots Online, I regularly provided content support and management for Blexr’s Casino Reviews site—another key gambling affiliate platform in the company’s portfolio. This site helps users navigate the online casino landscape by offering in-depth, unbiased reviews, comparisons, and insights into the latest bonuses and promotional offers. My responsibilities included overseeing content creation, editing, and optimising reviews for SEO, ensuring regulatory...
While my primary focus at the Student Loans Company was creating content for a student-facing audience, a significant part of my role also involved engaging with student advisors and practitioners. I contributed daily to the advisor-focused site, producing a range of materials including news updates, policy documents, factsheets, and product guides. Additionally, I responded to advisor queries, helping ensure they had accurate, up-to-date information to support students effectively. This...
In collaboration with Content Designers at GOV.UK, I developed a wide range of content for government webpages aimed at new undergraduate students beginning university or college. This project, delivered on behalf of Student Finance England and the Student Loans Company, focused on providing clear, accessible guidance on how to apply for student finance. My role involved writing and structuring content in line with GOV.UK’s user-centred design principles, ensuring that information was easy to...
This channel gives examples of where I've scripted, shot, edited and helped animate video for Student Finance England for The Student Loans Company.
All UK university applications are processed through the Universities and Colleges Admissions Service (UCAS). In a similar partnership model to The Student Room project, I worked on a dedicated content hub supporting students applying to university or college in England, Wales, and Northern Ireland. I was responsible for creating, editing, and managing a wide range of informative content tailored to each stage of the application journey—helping students understand the UCAS process, key...
At Student Loans Company, I focused on creating and managing content for students based in England. Part of my job role was to do the same for Welsh students in dual language. On this site, I managed and directed content for undergraduate, postgraduate, and further education students. This site ensured students knew how to sign in to manage their student finance account, start an application and much more.
While working with the Student Loans Company and the Student Finance England brand, I helped develop and maintain a comprehensive student finance hub in partnership with The Student Room. This dedicated sub-site served as a one-stop resource, offering essential information for prospective, new, and continuing students on how to apply for and manage student finance. I was responsible for writing, editing, and scripting written and multimedia content to ensure clarity, accessibility, and...
The supplier-facing side of the MOD Defence Contracts Online (MOD DCO) service equips businesses with the tools and information they need to successfully engage with the Ministry of Defence's procurement process. I contributed to this effort through editorial work on the former official magazine, MOD Defence Contracts Bulletin (MOD DCB), where I was responsible for creating and updating web content. This included writing articles, case studies, and informative features that supported...
In my spare time, I review live music shows for Clash Magazine (over 15 years). This long-standing role allows me to craft engaging, creative copy that reflects my personal voice while sharing my passion for live music. It’s a rewarding way to combine my love of writing with the experience of seeing my favorite bands perform in iconic venues. One notable example of my work is a review of Nick Cave and The Bad Seeds’ concert at Glasgow’s Hydro, where I captured the energy and atmosphere of the...