Randy Laub

Creative marketer with a curious mind and focused on business growth.

United States

I'm a digital marketer with 15+ years of experience in B2B and B2C. I've directed or developed many creative executions to build brands, position products, and provide something helpful to my audience. I create marketing strategies, campaigns, messaging frameworks, and various forms of content.

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Portfolio
Martindale-Avvo
10/1/2021
Infographic | How Consumers Find & Select an Attorney

This infographic was developed for use in a multi-channel campaign (email, advertising, social media). Data for the asset was from multiple research studies under my leadership while employed with Avvo.

Martindale-Avvo
Landing Page Design | Lawyernomics Online

Landing page design for Lawyernomics Online, a destination knowledge hub for legal technology information. The page was successfully launched with content and redirect strategy from another high-traffic website.

Martindale-Avvo
01/11/2023
Blog Post | How Consumers Find & Select an Attorney

Blog post developed to educate about misconceptions of how consumers find and hire an attorney. The article shares research on consumer behavior and how to use that to grow their business.

Avvo
12/05/2022
Email | Product Education Series

One of several emails in a series to educate customers on how to best use their service and realize the benefits to their business.

Avvo
2021
Customer Case Study

Case study developed to position Avvo ad platform targeting and advanced analytics.