Rachel Aydt

Writer and Editor/ Part-time Assistant Professor at the New School University

I write for publications across many different niches, from arts and culture, to parenting, and literary essay to fiction. I teach writing at The New School University/ Parsons in New York City. Sarah Lawrence College MFA '17, Creative Nonfiction.

United States

Portfolio

Publishing Perspectives

The Things We Carry: What Can Moleskine Teach Publishers?

By Rachel Aydt Ask a room full of people if they've ever used Moleskine notebooks, and the cultish devotion tumbles out of their mouths quicker than you can say "Analog,...

Publishing Perspectives

CoverCake: Social Media Analytics Customized for Publishing

By Rachel Aydt For a long time, publishing companies have tried to use analytics software originally designed for larger companies such as GM, whose interest in the social media...

Publishing Perspectives

Advocates, Authenticity, and Content are Key to Reaching Readers

Follow the Twitter conversation from the conference under hashtag #reachingreaders. By Rachel Aydt and Edward Nawotka During the first half of Publishing Perspectives' "...

Publishing Perspectives

How Do You Like Your Classic Lit: In a Ball Gown or Lingerie?

By Rachel Aydt Recently I was browsing New York City's Shakespeare & Co. bookstore, and the classics section caught my eye. The store relies on face-out displays and I was...

Publishing Perspectives

Finland, Where Reading is a Superpower

The Finns' love of books has bolstered the publishing industry in spite of global economic challenges. This article was supported by FILI - Finnish Literature Exchange. By...

Publishing Perspectives

Exploring Accessible Publishing for the Print Disabled

Bookshare is a non-profit seeding literacy for those to whom it doesn't come easily. By Rachel Aydt I've been dipping my big toe into the waters of how accessible literature is...

Publishing Perspectives

When It Comes to Translation, It's a Small World After All

BEA 2014 highlighted translation, with overlapping sessions focusing on missed chances, the ever-expanding marketplace, and changing avenues toward publication. By Rachel Aydt...

Publishing Perspectives

Storybird: Publishing as a 2 Million-strong "Breakdancing Circle"

Storybird offers free illustrations as inspiration for writers to produce a corresponding text, resulting in a variety of books from the same source. By Rachel Aydt Trying to...

Publishing Perspectives

US Bookseller Experiments With Online Handselling, Subscription Model

A new online service from R.J. Julia Booksellers - "Just the Right Book" - promises to match readers with their ideal books and keep them coming back for more. By Rachel Aydt...

Publishing Perspectives

#BEA11: Marketing With PR and Social Media

By Rachel Aydt Monday's panel at BookExpo America, "Free for the Asking: Marketing with PR and Social Media" was a bit of a tease. After all, who doesn't want something for...

Publishing Perspectives

Smashwords Prioritizes International Self-Publishing Markets

By Rachel Aydt Mark Coker, founder of Smashwords, is moving his company - already heralded as the largest, global, indie, self-publishing digital outlet - to an even more global...

Publishing Perspectives

Finding My Soul Signature at Random House's Open House

Random House's Open House last Friday brought together writers, editors and readers for discussions about craft, strategy and finding your soul signature. By Rachel Aydt Last...

Publishing Perspectives

Egypt's BookBake: E-publishing for Arabic (and Everyone Else)

"Most e-book readers do not provide right-to-left functionality, and that's only if they get away with displaying Arabic characters in the first place." By Rachel Aydt...

Publishing Perspectives

8 Tips on Monetizing the Backlist (But Don't Call It That)

Every book is a backlist opportunity. Here we offer 8 tips gleaned from Publishing Perspectives' "Monetizing the Backlist" conference last Thursday. By Rachel Aydt On April 24,...

Publishing Perspectives

Border-Hopping Bestsellers Still Face Challenges Abroad

The growth of literary translation has given authors unprecedented opportunities, but challenges - such as a loss of meaning as books cross borders - remains. By Rachel Aydt...

Publishing Perspectives

Tweets, Blogs and Books: How Online Writers and Publishers Still Rely on Each Other for a Payday

Tweeters and bloggers are teaching publishers new tricks, and each continues to profit from collaboration with the other. By Rachel Aydt Blogger. Vlogger. Tweeter. Author....

Publishing Perspectives

How James Frey's "IP Factory" is Re-imagining Book Packaging

By Rachel Aydt The multi-media packaging business Full Fathom Five, the brainchild of James Frey - who until Lance Armstrong appears on TV today, was likely Oprah's most famous...

Publishingperspectives

One Bookseller's Modest Proposal: Amazon Pay Bookstores an Affiliate Fee

Editorial by Rachel Aydt Social networking sites exploded last week as Amazon rolled out a new promotion whereby you download a new barcode scanning app from them, walk into a...

Publishing Perspectives

Italy's 40K Books: No Paper, No Attention Span, No Problem

Milan-based 40K Books is convinced that less is more, and offers e-books that can be read in 60 minutes or less. Interview by Rachel Aydt MILAN: E-book publishing house 40K...

Publishing Perspectives

Kotobee: Developing Interactive Textbooks in Egypt

Cairo-based Kotobee, sister company to BookBake, has launched a new tool for developing interactive textbooks in the Arab world. By Rachel Aydt There's a new ebook engine in...