Rachel Aydt

Writer and Editor/ Part-time Assistant Professor at the New School University

I write for publications across many different niches, from arts and culture, to parenting, and literary essay to fiction. I teach writing at The New School University/ Parsons in New York City. Sarah Lawrence College MFA '17, Creative Nonfiction.

United States

Portfolio

Publishing Perspectives

A Visit to Paris's Famous Graves and Tea and Tattered Pages

Rachel Aydt PARIS: On a bright and sunny Wednesday, we set out to see the catacombs- I should have guessed we wouldn't be the only tourists heading over to Montparnasse for a...

Publishingperspectives

A Summer Sojourn at Paris' Shakespeare and Company

By Rachel Aydt PARIS: I've gotten to the point during a long summer apartment swap in Paris where the Lonely Planet France and Paris books aren't going to cut muster for much...

Publishing Perspectives

Case Closed: NYC's Partners & Crime Bookstore Bids Adieu

By Rachel Aydt It's just getting harder and harder to buy a print book in Manhattan, America's publishing capital. Following on today's feature story about bookstores looking to...

Publishing Perspectives

Old World, High Style: A Visit to Paris' Librairie Galignani, Est. 1801, Publishers Since 1520

Paris' venerable Librairie Galignani lays claim to being the oldest English language bookstore on the European continent. * Despite its age - the store was founded in 1801, but...

Publishing Perspectives

So Many "Friends," So Little Friendship: Authors Discuss Mingling Social Media, Self-Promotion...

Today, authors are compelled to constantly self-promote, but the practice isn't always pleasant or appropriate. * What happens when the intimacy of the typically quiet writer's...

Publishing Perspectives

The Second Book Conundrum: Selling It, Writing It, Publishing It

By Rachel Aydt * Some people think that there's a "second book jinx." Is it real? * Writers, editors and publicists explain the challenges facing those who want to publish a...

Publishing Perspectives

Bookstores From NYC to Santorini Crowdsource Cash to Survive

St. Mark's in New York City and Atlantis Books in Greece are just two stores that turned to the internet for financial salvation. By Rachel Aydt Late last month, St. Mark's...

Publishing Perspectives

Bye, Bye Jan Berenstain, Soother of Parent's Souls

Jan Berenstain's 300 books have sold more than 200 million copies and soothed just as many souls. By Rachel Aydt Jan Berenstain, who with her husband Stan created the Berenstain...

Publishing Perspectives

Graphic, Novel: Cuba: My Revolution Brings the Harsh Reality of Castro's Revolution to Comics

Cuba by Inverna Lockpez and Dean Haspiel, offers a unique view of Castro's Revolutionary-era Cuba from the point-of-view of one of its dissident artists. * Haspiel offers a...

Publishing Perspectives

10 Tips to Promote a Book When the Author is MIA...or Dead

At BEA, veteran publicists offered various strategies and tips for promoting books with no clear author or the the author is not available or even dead. By Rachel Aydt What do...

On the Publishing Industry...

Publishing Perspectives

#TwtrBkPty: How Twitter is Helping Publishers Reach 100,000 Readers 140 Characters at a Time

By Rachel Aydt Like gallery openings, one might stumble into a neighborhood bookstore only to find a casual book release party. Maybe there's a few cheap bottles of Chilean red,...

Publishing Perspectives

As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

By Rachel Aydt Yesterday's opening Keynote Panel at BookExpo America 2013, "The Future of the Book," once again set the tone for this year's book fair.

Publishing Perspectives

Is Working in China Worth the Effort? Two Publishers Say "Yes"

By Rachel Aydt What's black and white and read all over? Apparently, it's English content in China - not English books translated into Chinese, but rather the English books...

Publishing Perspectives

Publishing Backlist: Reduce, Reuse, Recycle

"Begin to think of your backlist as a series of fragments that can be repurposed," says Randy Petway, COO of Publishing Technology. By Rachel Aydt Last Thursday at Publishing...

Publishing Perspectives

Best Books for Middle-Grade Readers? 5 Recommended Titles from BEA

By Rachel Aydt Last week at BookExpo America, editors from five different publishing houses were walking on air over their upcoming buzz-worthy Middle Grade titles. I expected...

Publishing Perspectives

Read Complex STM Books on the Kindle? Not Possible? Not So

By Rachel Aydt You're reading an ebook on your device, whichever one it may be, but the font size is a bit small. You bump it from 10-point type to 12-point, the text reflows...

Publishing Perspectives

Digital Publishing Down Under: Really Blue Books and Xoum

Digital publishing startups are sprouting up in Australia, where they may be late to the game but still see a wealth of opportunity in their (spacious) backyard. By Rachel Aydt...

Publishing Perspectives

Oprah 2.0: Book Club Marries Magazine, TV and Digital

By Rachel Aydt Reading the original Oprah Book Club list is like throwing yourself into a dizzying cultural time machine. From Charles Dickens to Gabriel Garcia Marquez to Toni...

Publishing Perspectives

9 Tips from BEA's Twitter for Publishing Master Class

By Rachel Aydt Cindy Ratzlaff, @BrandYou, is on a lot of Twitter lists, including Forbes' "30 best women entrepreneurs to follow." "I've booked six figure clients and been in...