Rachel Aydt

Freelance Writer and Editor/ Assistant Professor at the New School University

I write for publications across many different niches, mainly arts and culture, parenting, and lifestyle. I also teach writing at The New School University in New York City. Contributing editor at Publishing Perspectives. MFA Candidate at Sarah Lawrence College (Creative Nonfiction).

Portfolio

CoverCake: Social Media Analytics Customized for Publishing
By Rachel Aydt For a long time, publishing companies have tried to use analytics software originally designed for larger companies such as GM, whose interest in the social media...
Advocates, Authenticity, and Content are Key to Reaching Readers
Follow the Twitter conversation from the conference under hashtag #reachingreaders. By Rachel Aydt and Edward Nawotka During the first half of Publishing Perspectives' "...
How Do You Like Your Classic Lit: In a Ball Gown or Lingerie?
By Rachel Aydt Recently I was browsing New York City's Shakespeare & Co. bookstore, and the classics section caught my eye. The store relies on face-out displays and I was...
Finland, Where Reading is a Superpower
The Finns' love of books has bolstered the publishing industry in spite of global economic challenges. This article was supported by FILI - Finnish Literature Exchange. By...
Exploring Accessible Publishing for the Print Disabled
Bookshare is a non-profit seeding literacy for those to whom it doesn't come easily. By Rachel Aydt I've been dipping my big toe into the waters of how accessible literature is...
When It Comes to Translation, It's a Small World After All
BEA 2014 highlighted translation, with overlapping sessions focusing on missed chances, the ever-expanding marketplace, and changing avenues toward publication. By Rachel Aydt...
Storybird: Publishing as a 2 Million-strong "Breakdancing Circle"
Storybird offers free illustrations as inspiration for writers to produce a corresponding text, resulting in a variety of books from the same source. By Rachel Aydt Trying to...
US Bookseller Experiments With Online Handselling, Subscription Model
A new online service from R.J. Julia Booksellers - "Just the Right Book" - promises to match readers with their ideal books and keep them coming back for more. By Rachel Aydt...
#BEA11: Marketing With PR and Social Media
By Rachel Aydt Monday's panel at BookExpo America, "Free for the Asking: Marketing with PR and Social Media" was a bit of a tease. After all, who doesn't want something for...
Smashwords Prioritizes International Self-Publishing Markets
By Rachel Aydt Mark Coker, founder of Smashwords, is moving his company - already heralded as the largest, global, indie, self-publishing digital outlet - to an even more global...
Finding My Soul Signature at Random House's Open House
Random House's Open House last Friday brought together writers, editors and readers for discussions about craft, strategy and finding your soul signature. By Rachel Aydt Last...
Egypt's BookBake: E-publishing for Arabic (and Everyone Else)
"Most e-book readers do not provide right-to-left functionality, and that's only if they get away with displaying Arabic characters in the first place." By Rachel Aydt...
8 Tips on Monetizing the Backlist (But Don't Call It That)
Every book is a backlist opportunity. Here we offer 8 tips gleaned from Publishing Perspectives' "Monetizing the Backlist" conference last Thursday. By Rachel Aydt On April 24,...
Border-Hopping Bestsellers Still Face Challenges Abroad
The growth of literary translation has given authors unprecedented opportunities, but challenges - such as a loss of meaning as books cross borders - remains. By Rachel Aydt...
Tweets, Blogs and Books: How Online Writers and Publishers Still Rely on Each Other for a Payday
Tweeters and bloggers are teaching publishers new tricks, and each continues to profit from collaboration with the other. By Rachel Aydt Blogger. Vlogger. Tweeter. Author....
How James Frey's "IP Factory" is Re-imagining Book Packaging
By Rachel Aydt The multi-media packaging business Full Fathom Five, the brainchild of James Frey - who until Lance Armstrong appears on TV today, was likely Oprah's most famous...
One Bookseller's Modest Proposal: Amazon Pay Bookstores an Affiliate Fee
Editorial by Rachel Aydt Social networking sites exploded last week as Amazon rolled out a new promotion whereby you download a new barcode scanning app from them, walk into a...
Italy's 40K Books: No Paper, No Attention Span, No Problem
Milan-based 40K Books is convinced that less is more, and offers e-books that can be read in 60 minutes or less. Interview by Rachel Aydt MILAN: E-book publishing house 40K...
Kotobee: Developing Interactive Textbooks in Egypt
Cairo-based Kotobee, sister company to BookBake, has launched a new tool for developing interactive textbooks in the Arab world. By Rachel Aydt There's a new ebook engine in...
#BEA11: International Rights - "Hope In A Rapidly Changing World"
By Rachel Aydt International rights deals provide a growing revenue stream many agents, even as advances from publishers continue to shrink. Tuesday's panel "What is the...
Birdhouse-like Mini Libraries Migrate from Sea to Shining Sea
"In a way, each of these libraries are an everyday miracle. Somehow, they just keep going." By Rachel Aydt In 2009, the first Little Free Library was erected in Hudson, WI by...
Cool Idea: Five-year "Anniversary" of Memoir Prompts Book Party
By Rachel Aydt Last Friday night, at the Bowery Poetry Club in Manhattan's Lower East Side, the book GirlBomb: A Halfway Homeless Memoir, by Janice Erlbaum, was being celebrated...
#BEA11: YA Writers Collaborate to Educate About Bullying
By Rachel Aydt Wednesday at noon, on the Uptown Stage, four YA authors gathered to discuss their new book project Dear Bully, a spirited anthology that has gathered some of the...
Last, But Never Least, the Translator
By Rachel Aydt In their anthology, Read.Russia: An Anthology of Voices an introduction written by Antonina W. Bouis evokes the space inhabited by the tribe of silent...

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