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Rachel Adler is currently a freelance writer, specializing in beauty and shoot production. She is the former Beauty Director for StyleCaster, a SheKnows Media site, where she started their first dedicated beauty site, Beauty High. She was previously StyleCaster's Beauty Editor, and before she dove into the beauty world headfirst she spent quite some time in the fashion closet (literally, her desk was there), beginning her career with StyleCaster as their Fashion Intern and then Fashion Assistant. She hails from the Midwest, having graduated from Purdue University, and is quite happy that she can now call Brooklyn, N.Y. her home.
Finding fresh hair ideas can be a tricky task - true hair masters are hard to find. They are passionate about the craft, constantly innovating, and dreaming up some of the coolest hairstyles around.
If you'd told us 10 - hell, even five years ago, that Instagram would soon launch multi-million-dollar careers, we probably would have casually laughed it off. But the photo-sharing app has created a platform for some of the most prominent beauty influencers in the space, enabling them to launch their own product lines and partner on countless brand collaborations.
When we first heard about beauty gurus filming YouTube tutorials, we never expected that people would actually sit and watch the sometimes 45-minute (and up!) videos, often produced by those without any sort of formal training. But the vloggers behind these tutorials have drawn a devoted fan base with their carefully honed contouring skills and unique personalities.
No matter what the season, making sure our skin is on-point can be a struggle. Whether you're breaking out due to hormones or the sun is causing you to dry out, skin care is a round-the-clock job that can take up an entire shelf (if not more) of beauty products - no judgment here.
To say that I went through a period in my life where I was severely addicted to hair bleach is a vast understatement. My hair - a natural, dirty blonde - needed to be stark white at all times.
While we already knew Viola Davis was many things - strong, a humanitarian, Emmy award-winning, trailblazing - we had no idea she was also a closeted beauty junkie. The 51-year-old actress recently returned to Central Falls, R.I., where she was raised, to host a community health fair with the Vaseline Healing Project.
Look, there's nothing wrong with having used the same exact face wash for years. But every now and then, it's fun to be a little adventurous with your beauty routine and try something new. Call them indie, call them under-the-radar, simply call them new and different - these brands have been shaking up the beauty scene since they hit the market.
By now, most people are well aware of the damage they're potentially causing to their skin when they expose themselves to the sun's UVA and UVB rays. Many of us are even aware of the staggering statistics, like that one in five Americans will develop some form of skin cancer during their lifetime.
When you think of a relaxing day at the spa, your mind generally conjures up images of someone massaging every last knot out of your shoulders or layering on a mud mask. What doesn't usually come to mind is having your blood drawn - a procedure typically reserved for the doctor's office.
*Books ticket, gets all the Instagram likes*
I've been somewhat of a hair color chameleon for the past eight years of my life, going from a "naturally" sun-streaked blonde to platinum to every rainbow hue you could imagine. But, before I went bleached-blonde, I used to DIY my dye jobs - mainly to save money on account of my meager editorial assistant salary when I first landed in the city.
If you know me (or have come across any of my social media accounts) you know that I by no means lead a healthy lifestyle. I love chicken fingers, lying on my couch for a good Netflix session and finishing every single day with sugar, because life is about treating yourself.
Typically when we think about lip gloss, our minds turn to the '80s or '90s versions that provided plenty of color and shine, but left us with hair stuck to our lips every time the wind blew.
While we may roll our eyes every time we see someone stopping for a selfie against a wall mural or - ugh - daring to emulate Kim Kardashian's infamous duck face, we all have to own up to the fact that we've become selfie obsessed in one way or another.
Blame Taylor Swift, Alexa Chung or Dakota Johnson, but sometimes you simply see a bang hairstyle and have to have it. And then, without really, truly thinking through the upkeep of the bang - you've got 'em.
I've been dyeing my hair every color of the rainbow for over four years - and I have absolutely no regrets. I've been periwinkle blue, lavender, pastel pink and icy white, and I've loved every minute of it. At times, has my sister (and every other family member) nagged me about the fact that my hair looked more Gisele-like before?
It's no secret that we are a generation that loves a good beauty product trend. We strive for the best, coolest, and sometimes weirdest products on the market, but at the end of the day, all that matters are the results. From brow gels to solid color correctors, if our YouTube gurus vlog about them, we try them.
Because no one should settle for a basic, boring pedicure.
No matter what your feelings are toward Valentine's Day, we're going to out on a limb and assume you love at least these three things (1) your friends (2) a good manicure, and (3) a stiff drink. So it only makes sense to pair all of those great things together, and go out to celebrate these real true loves in life, right?
We've all been using some of the same products from our local drugstore for years and years, but sometimes all it takes is seeing one person using it "differently" than you, and suddenly you see that old staple in an entirely new light.
In an interesting turn of events, instead of the typical "I woke up like this" style we've all been crazy for, the latest trend in hair is actually doing it. We're talking shiny, heathy, shampoo-commercial strands instead of the beachy, messy texture we spent so long perfecting. But all
One of the best things about going backstage at New York Fashion Week season after season is watching which products the makeup artists and hairstylists use to create their masterpieces. Many times, they are lipsticks, shadows, and liners that haven't even hit the shelves yet - which piques our interest even more.
As absolute lovers of all things beauty, we practically salivate when New York Fashion Week rolls around. Being beauty editors, the new season means that we have full access to the best hairstylists, makeup artists, and manicurists in the business (and we won't even talk about the gaggle of models that we get to steal on- - and off- - duty secrets from).
For models, it comes with the territory to take great care of their skin. So, when it comes to skin care products and a well-honed routine, they know what's what.
For the nail art obsessed among us, Fashion Week is prime time to steal new inspiration from the runways. But, it's also a great time for learning new tips and tricks for achieving the DIY nail art of our dreams - from something as subtle as an
With holiday-party season in full swing, our calendars are suddenly packed with ugly-sweater parties, white elephant gift exchanges, work potlucks...the list never ends. Between that and a hectic work schedule, it can be difficult to keep track of it all. Double-booked yourself and need a look
New Year's resolutions have become a bit passé over the years, as we all make them and then break them just hours later.
Rachel Adler When it comes to multihyphenate talent, Gwen Stefani is an undisputed inspiration. The singer, TV personality, designer, fragrance mogul, and mother has always embodied what it means to be a strong, successful woman.
As winter continues to creep in, our daily outfits are slowly becoming a hodgepodge of everything we own. Layering for survival has become the top priority - often leaving very little peeking out from underneath our parkas and blanket scarves.
Find out which products you should be swapping out (or rather, trading up) to show the cold who's boss this season.
Running straight from your desk to a holiday party? We've got your go-to guide of beauty tweaks to make you look like you've spent hours in the makeup chair, when in reality you had all of five minutes, possibly in the car, to get yourself together.
Rachel Adler Watching fashion shows season after season, we've become numb to the fact that hair and makeup artists work with designers to create a severe sameness in order to ensure the clothes are the focal point of the show.
Rachel Adler Call me vain, but I'll try pretty much anything on this earth in order to keep my skin looking like it did when I was 10 years old-the age before any trace of tweenage acne reared its ugly head, the age when I still had all the time in the world to play outside and let nature magically impart a natural, healthy glow to my jump-roping face.
Rachel Adler Maia Mitchell, the 20-year-old Aussie who is currently starring in the hit ABC Family show "The Fosters," made a quick trip to NYC the other day - lasting literally less than 24 hours- and was nice enough to fit in a photo shoot on one of the hottest days of the summer while she was here.
Rachel Adler Regardless of how much makeup you wear on a daily basis or how often you get your hair colored, the search for the best beauty products can be exhausting. Plus, once you get said products into your hands, you then have to figure out the most effective way to apply them, how much you need, which ones will work best for you, etc.
Rachel Adler A classic shag might conjure up images of the freewheeling 1970s-think Joan Jett's rocker chop and Farrah Fawcett's iconic layers-but the look is back in a big way, only with some very modern tweaks.
Rachel Adler Metallic makeup has made a resounding return to the runway, and thus, the beauty aisles. Spotted at Fall 2015 shows like Carolina Herrera, Pamela Rolland, and Tadashi Shoji, we're now seeing a rise in shimmering pigments of all shades in some of our favorite brands' palettes.
Rachel Adler For better or worse, we're a society obsessed with keeping up with the Kardashians-literally. We obsess over the family's photos on Instagram, we watch them on TV, and we shell out hard-earned cash to witness their antics on brand-new apps.
Rachel Adler Silly but true: For some, figuring out what to be for Halloween can be more stressful than a first date or job interview. The pressure to impress is real -especially for those of us acutely aware that there's nothing more basic than taking the easy way out with an intentionally "slutty" getup.
Rachel Adler Scroll To See More Images We've all wasted too many precious minutes at the nail salon staring at rows of gorgeous lacquers, stumped on where to even begin. Luckily, we've enlisted some of the top pros in the business to guide us through the best nail polish colors of the moment-and help you deal with this ultimate #firstworldproblem.
Rachel Adler In our latest video series, we've decided to put beauty skills to the test. You may very well be an avid lipstick wearer or think of yourself as a cat-eye pro, but could you really apply the perfect look without a mirror? Or - gasp - do both simultaneously?
Rachel Adler Hanging out backstage during Fashion Week brings with it more than a few perks, but none quite as useful as the bits of beauty knowledge we're privy to. From tiny tricks like using hairspray to get your hair to stay tucked behind your ears, to the more chem-lab rule of mixing water and eye shadow for a soft blush, we're always learning cool new secrets.
Rachel Adler Korean model and social media star Irene Kim became a bonafide street style sensation last year, largely thanks to her shockingly bright multi-colored hair.
Rachel Adler There are countless things I love about working in the beauty industry-always having the inside track on the hottest new products, the life-long friendships I've cultivated, an endless supply of lipsticks-and I wouldn't trade my job for anything in the world.
Rachel Adler If anyone searched your bag right now, we bet they'd be hit with a mountain of makeup. And while you might swear you need them them all for different reasons, let's be real: There's probably only one or two that can be considered your ride-or-die products, the ones you absolutely cannot leave home without.
Rachel Adler Celebrity hairstylist Riawna Capri has one of the coolest looks in the business. Her chin-grazing chop is constantly being tossed from side to side (she prefers not to choose a part, ever), and the color is that elusive shade of platinum most of us wish we had.
Rachel Adler Scroll To See More Images Kylie Jenner is our Halloween costume of choice this October, for obvious reasons. The 18-year-old (yes, still just 18) has been changing her hair on the daily, giving us a different version of herself every other day. And, those lips? That's another story entirely.
Rachel Adler 💋 @krisjenner A photo posted by Kim Kardashian West (@kimkardashian) on Whether you love them or love to hate them, when it comes to the Kardashian family, you probably know their every move. Yes, Kylie Jenner is currently sporting teal extensions. Yup, Kim wore another cleavage-baring maternity outfit.
Rachel Adler Scroll To See More Images While, sure, the clothes are inspiring during Fashion Week, it's the beauty that's perhaps more fun, given the fact that the trends we spot are immediately wearable-and likely more economical. There's a lot to be excited about for Spring 2016-cool ponytails! graphic eye liner!
Rachel Adler When Urban Decay launches a new product, it's cult fans listen up. But, if it's in their Naked line of products, pretty much the entire world waits with baited breath to figure out how to get their hands on the new release.
Rachel Adler As a beauty blogger, traveling the world is a great way to discover new product finds, naturally. But, moving to a new place and immersing yourself in its culture forces you to discover an entirely new world of beauty-which is exactly what The Formula's Aimee Blaut came face to face with when she uprooted her life to make the move to Sweden.
Rachel Adler Ciara Bravo, the 17-year-old star of Red Band Society, is definitely one to watch. Ciara rose to fame playing Katie Knight on Nickelodeon's hit show Big Time Rush, and was then cast as Emma, a teen battling an eating disorder on Fox's new dramedy, which airs it's fall finale tonight at 9/8C.
Rachel Adler It's no mystery that certain models are ruling the runways and our Instagram feeds right now-ahem, Kendall, Gigi, Joan, and Jourdan -so it's difficultto remember a time whenthese girls didn't have millions of followers and various beauty contracts to bankroll their fabulous lives.
Rachel Adler Around here, we're quick to warm up to anyone who can flawlessly pull off both bright-blonde hair and siren-red locks within just a few short months, but when Katherine McNamara (of ABC Family's upcoming "Shadowhunters" and the star of new sci-fi thrilled "Maze Runner: The Scorch Trials") tells us she also does her own fight scenes and is obsessed with Sephora, it's love.
Rachel Adler Supermodel Joan Smalls isn'tshy about experimenting with makeup looks on the red carpet-we're still talking about that electric violet lipstick she wore at this year's Met Gala-so teaming up with Estée Lauder on a line of matte lip shades makes total sense (and keeps her Instagram fans happy-tagging Joan in their own purple lip photos has become a thing.)
Rachel Adler Bold brows have been on everyone's minds for a few years now - the Brooke Shields brow is in, and we all want to achieve it. No longer are we over-tweezing or over-preening, instead we spend our days trying to figure out how to get more hair to grow above our lids.
Rachel Adler Scroll To See More Images We can officially christen 2015 the Year of the Girl Squad, thanks to Taylor Swift, who somehow created a phenomenon by forming an ever-evolving clique we all want to be a part of.
Rachel Adler Considering it's literally their full-time job to look gorgeous for a living, we always want to know what models are stocking in their beauty cabinet. The latest face wash that has kept them breakout-free? We need it. The hair mask they use after countless heat stylings on set?
Rachel Adler Halloween gives any beauty junkie the perfect excuse to go crazy with their hair, makeup, and everything in between. When we're told that we have pretty much free reign to dress up as whoever we want, we tend to get a little bit excited about the possibilities - and then spend the entire month of October debating our costume choices.
Rachel Adler In our latest video series, we've decided to put beauty skills to the test. You may very well be an avid lipstick wearer or think of yourself as a cat-eye pro, but could you really apply the perfect look without a mirror? Or - gasp - do both simultaneously?